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让高原文化“火”起来 让农特产品“走”出去 “浙样巴塘”杭州周:文化赋能与产业协作同频 绘就多维发展新图景
Mei Ri Shang Bao· 2025-11-12 07:15
Core Points - The "Zhejiang-Batang" Hangzhou Week series of activities successfully facilitated cultural exchange and economic cooperation between Hangzhou and Batang County, Sichuan, showcasing local arts and products [1][2][4] - The event featured over 10 performances of traditional Tibetan opera and Xianzi, attracting more than 10,000 viewers both online and offline, highlighting the rich cultural heritage of Batang [2][3] - The activities included a market for local agricultural products, generating sales of nearly 50,000 yuan and engaging over 50,000 participants, indicating a strong consumer interest in highland products [6][8] Cultural Exchange - The event emphasized the importance of cultural integration, with Hangzhou responding with local elements such as non-heritage master interactions and performances, enhancing mutual appreciation [3][4] - Batang artists showcased their unique cultural heritage through performances at various iconic locations in Hangzhou, creating a vibrant cultural dialogue [2][3] Economic Cooperation - The event served as a platform for Batang enterprises to connect with Hangzhou businesses, addressing challenges such as market recognition and logistics costs, and fostering a collaborative environment for product promotion [8][9] - A production and sales docking meeting was held, where Batang enterprises shared their stories and sought support from Hangzhou companies to enhance product standards and market adaptability [8][9] Future Development - The collaboration aims to establish a sustainable model for cultural and economic exchange, with plans for ongoing partnerships in talent cultivation and cultural transmission [5][10] - The initiative is seen as a new opportunity for mutual growth, with both regions looking to leverage their strengths for long-term benefits [10]
文旅携手谱新篇 川滇四地合奏“香格里拉四重奏”
Zhong Guo Xin Wen Wang· 2025-09-20 13:17
Core Viewpoint - The "2025 Greater Shangri-La Ring: Xiangcheng White Offering Cultural Week" marks the beginning of regional cooperation among four key areas in Sichuan and Yunnan, aiming to transform the cultural tourism industry from "traffic aggregation" to "retention" [1][3]. Group 1: Event Overview - The cultural week features seven unique activities, including a short video competition and immersive experience routes, aimed at promoting cultural tourism integration [3][4]. - The "Charming Shangri-La" intangible cultural heritage market showcases 16 themed booths for cultural exchange, highlighting local craftsmanship and products [3][6]. Group 2: Strategic Cooperation Agreement - The signing of the Greater Shangri-La Tourism Ring Regional Alliance Agreement aims to create a unified brand image and promote collaborative development among the four regions [6][8]. - The alliance plans to design diverse experience routes and implement a one-stop service covering tickets, transportation, and accommodation to reduce travel costs for tourists [6][8]. Group 3: Regional Strengths and Future Prospects - The collaboration is based on the unique tourism resources of the Greater Shangri-La Ring, with Xiangcheng County investing 93.5 million yuan to upgrade tourism facilities [8]. - The regions involved have reported significant growth in tourist numbers and revenue, with notable increases in visitor reception and income from attractions like the Yading Scenic Area [8].