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文旅携手谱新篇 川滇四地合奏“香格里拉四重奏”
Zhong Guo Xin Wen Wang· 2025-09-20 13:17
Core Viewpoint - The "2025 Greater Shangri-La Ring: Xiangcheng White Offering Cultural Week" marks the beginning of regional cooperation among four key areas in Sichuan and Yunnan, aiming to transform the cultural tourism industry from "traffic aggregation" to "retention" [1][3]. Group 1: Event Overview - The cultural week features seven unique activities, including a short video competition and immersive experience routes, aimed at promoting cultural tourism integration [3][4]. - The "Charming Shangri-La" intangible cultural heritage market showcases 16 themed booths for cultural exchange, highlighting local craftsmanship and products [3][6]. Group 2: Strategic Cooperation Agreement - The signing of the Greater Shangri-La Tourism Ring Regional Alliance Agreement aims to create a unified brand image and promote collaborative development among the four regions [6][8]. - The alliance plans to design diverse experience routes and implement a one-stop service covering tickets, transportation, and accommodation to reduce travel costs for tourists [6][8]. Group 3: Regional Strengths and Future Prospects - The collaboration is based on the unique tourism resources of the Greater Shangri-La Ring, with Xiangcheng County investing 93.5 million yuan to upgrade tourism facilities [8]. - The regions involved have reported significant growth in tourist numbers and revenue, with notable increases in visitor reception and income from attractions like the Yading Scenic Area [8].
穗青食协携手谋新篇,高原特色资源入湾区
Zhong Guo Jing Ji Wang· 2025-09-18 10:35
Group 1 - The core idea of the news is to enhance resource complementarity and strategic collaboration between Qinghai and Guangzhou, focusing on the innovation and market expansion of the food industry [1] - A delegation from the Guangzhou Food Industry Association visited Qinghai for four days to conduct field research and in-depth discussions on local specialty industries such as yak, medicinal food products, and barley [1][2] - The delegation explored the development status and potential of Qinghai's yak industry, which is characterized by ecological grazing and organic farming, and identified opportunities for deep processing and brand development of yak products [2] Group 2 - Qinghai's goji berries, particularly from the Qaidam Basin, are recognized for their quality and have become a national geographical indication product, with a focus on organic cultivation and an integrated industry chain [3] - The delegation showed interest in deep-processed goji berry products and discussed the potential for collaboration in product innovation and market competitiveness, leveraging Guangdong's expertise in food processing technology [3] - A significant meeting titled "Yueqing Hand in Hand, Food Innovation Future" was held to discuss establishing long-term cooperation mechanisms and integrating Qinghai's resource advantages with Guangdong's market and technology [4] Group 3 - The meeting resulted in preliminary agreements on creating a supply chain platform for Qinghai specialty products in the Guangdong-Hong Kong-Macao Greater Bay Area and promoting "Qing" branded products to broader markets [4][5] - The successful activities established a communication bridge between Qinghai and Guangdong's food industries, showcasing Qinghai's green, organic, and healthy food resources to the economic forefront of the Greater Bay Area [5]
高品会搭乡村舞台 “产品+文旅”打通消费新链路
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-02 14:58
Group 1 - The fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum will be held from September 3 to 7, featuring an innovative "one exhibition, two locations" format [1] - The expo has become a significant platform for linking global quality resources and empowering consumption upgrades, focusing on six aspects of modern life: food, housing, transportation, travel, shopping, and entertainment [1] - This year's expo emphasizes rural revitalization by showcasing unique assistance products from nearly ten counties, highlighting cultural characteristics and the latest achievements in rural development [1] Group 2 - A variety of local products from across the country will be featured, including high-quality agricultural products such as yak meat and milk powder from Gansu, snow mountain tea and spring water from Yunnan, and wild mountain tea oil from the Dabie Mountains [1][5] - The new consumption context is being created for these agricultural products through a "product + cultural tourism" model, enhancing the entire industry chain from production to tourism experiences [5] - This model is transforming rural consumption logic by allowing agricultural products to leverage tourism traffic for brand upgrades and channel expansion, thus increasing premium space [5] Group 3 - The expo includes a special cultural tourism theme forum aimed at building a world-class tourism destination in the Guangdong-Hong Kong-Macao Greater Bay Area, focusing on the deep integration of culture and tourism [6] - The forum will explore innovative "cultural tourism +" models through six thematic speeches, discussing global tourism patterns, cross-border collaboration, and immersive experiences [6] - Government departments, experts, and business representatives will participate in discussions to enhance China's global competitiveness in cultural tourism [6]
高品会搭乡村舞台,“产品+文旅”打通消费新链路
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-02 02:39
Group 1 - The fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum will be held from September 3 to 7, focusing on modern consumption aspects such as food, accommodation, travel, shopping, and entertainment [1] - The expo aims to support rural revitalization by showcasing cultural characteristics and the latest achievements from nearly ten assisted counties and districts [1] - Featured products include high-quality local goods such as beef and milk powder from Gansu, tea drinks and spring water from Yunnan, and various agricultural products from other regions, highlighting a new consumption context for these items [1][3] Group 2 - The "product + cultural tourism" model is transforming rural consumption logic by enhancing brand value and expanding distribution channels for agricultural products through tourism [3] - This integration allows cultural and tourism industries to benefit from the added value of products, promoting a unified development of eating, traveling, and shopping [3] - The expo includes a special cultural tourism theme forum to discuss innovative integration models and enhance China's global competitiveness in the cultural tourism sector [4]
链接供需 “乡约同行”助力乡村振兴
Xin Hua Wang· 2025-07-25 09:18
Core Viewpoint - The article discusses the efforts of the Sichuan Zhongfu Charity Foundation to enhance market access for agricultural products from underdeveloped regions in western China through the "Xiangyue Tongxing" consumption assistance exhibition at the Chengdu Hotel Supplies and Catering Expo [1][3]. Group 1: Event Overview - The "Xiangyue Tongxing" consumption assistance exhibition was held from July 24 to 26, 2023, showcasing unique agricultural products from regions like Hongyuan County and Wanyuan City, including yak milk powder and selenium-rich agricultural products [1][3]. - The exhibition aimed to connect local farmers with potential buyers, including catering enterprises, to establish cooperative relationships for bulk purchasing [3]. Group 2: Objectives and Strategies - The foundation's chairman, Bai He, emphasized the need to bridge the gap between high-quality agricultural products from remote areas and target customers, thereby expanding sales channels and creating sustainable development conditions for local farmers [3][4]. - The project intends to leverage ecological resources and unique industry advantages of underdeveloped regions, integrating policy resources and social forces to build a trustworthy marketing channel for consumers [4]. Group 3: Future Plans - The Sichuan Zhongfu Charity Foundation plans to extend the "Xiangyue Tongxing" project beyond the exhibition to foster high-quality ecological agricultural systems and marketing frameworks in the paired assistance counties [4].