Core Insights - The article discusses the launch of "West Lake Big Show," a new cultural tourism initiative by the Shangcheng District Cultural and Tourism Group in collaboration with Heiba Technology and Huashu Media, allowing citizens and tourists to feature themselves on a large screen at Xizi Bridge for 15 seconds [2][3] - The initiative aims to transform the experience of visitors from mere spectators to active participants, promoting a sense of community and shared cultural memory [2] Group 1 - The "West Lake Big Show" allows participants to upload photos via an official app and pay to appear on the large screen during designated time slots on weekends [2] - The initiative is designed to create a platform where ordinary people can showcase their moments, contrasting with the previously high-profile content that dominated the screen [2] - The program is part of a broader strategy to enhance public art spaces and foster a new form of cultural tourism that emphasizes co-creation and sharing [2] Group 2 - The initiative aims to deepen the integration of the natural beauty of West Lake with the everyday experiences of its visitors, creating a more engaging and participatory tourism experience [2] - Citizens, like Ms. Chen, express excitement about the unique experience of seeing themselves on the screen, highlighting the emotional connection fostered by the initiative [3] - The Shangcheng District Cultural and Tourism Group hopes to convey the charm of cultural tourism through shared experiences and emotional resonance among participants [3]

Core Viewpoint - The "Greater Bay Area Lantern Festival Mini Marathon" combines cultural tourism and sports, creating a unique immersive experience that promotes traditional culture and modern art [2][12][29]. Group 1: Event Overview - The mini marathon took place over three days during the "May Day" holiday in the Guangzhou Nansha Greater Bay Area Lantern Festival Park and Nansha Tianhou Palace scenic area [2][3]. - The marathon featured a 4-kilometer route connecting various scenic spots, including the lantern festival park and beautiful beaches, adorned with over 100,000 colorful lights [7][8]. Group 2: Cultural Integration - The event successfully integrated traditional "Fu" culture, enhancing the cultural experience for participants while promoting the beauty of the Greater Bay Area [4][15]. - Participants experienced a blend of traditional culture and modern art, making the marathon not just a sporting event but a cultural exploration journey [12][14]. Group 3: Participant Engagement - The event attracted over a thousand participants, particularly young people, who were drawn to the unique combination of sports and cultural elements [21][27]. - Participants received a "Career Blessing Medal" and had the opportunity to write their wishes on a "Career Blessing Ribbon," which was hung on a "Fortune Tree," adding a meaningful aspect to their experience [19][20]. Group 4: Social Media Impact - The event generated significant social media buzz, with discussions around the "Career Blessing" theme gaining traction and participants sharing their experiences online [25][26]. - The fusion of "Fu" culture with a modern twist successfully attracted a younger audience, showcasing the evolving nature of cultural engagement [18][27]. Group 5: Future Directions - Organizers expressed intentions to explore more innovative activities that combine sports and cultural experiences, aiming to enhance community engagement and promote cultural heritage [15][16].