文旅活动策划
Search documents
请“网红”站台,应该长点心
Xin Lang Cai Jing· 2026-01-04 21:06
(来源:中国妇女报) 转自:中国妇女报 □ 中国妇女报全媒体评论员 韩亚聪 文旅发展的核心是"人"——是游客的体验,是居民的自豪感。靠劣迹"网红"博眼球,或许能带来几天的 门票收入,但这种建立在"审丑"和争议上的热度,注定昙花一现。 很多活动主办方的逻辑是:大牌明星请不起,"网红"和劣迹艺人便宜,还能带流量,票价卖得高,一举 两得。这种"捡漏"心态和"流量至上"的短视思维极其危险。东来东往曾因容留吸毒致人死亡,谢孟伟因 卖假酒、穿警服直播被罚,这些劣迹不仅关乎个人品德,更触碰了法律和公序良俗的底线。一时的眼球 效应,换不来长久的口碑,反而可能透支地方政府的公信力和当地文旅的品牌形象。 其次,要长一点"敬畏之心",审批不能只走程序,不问人心。 面对质疑,钟祥文旅的回应是"活动合规但考虑公众感情"。这一说法,连同舆论批评"审批像筛子,漏 的全是劣迹艺人、网红",共同暴露出当前基层文化审批的一个普遍漏洞:重形式合规,轻内容审核。 法律底线只是最低标准,公众的情感认同和价值观导向才是文化活动的生命线。一些"网红"虚假人设、 风评不佳饱受诟病,这些"软伤"虽然不一定是法律红线,但作为公共演出,主办方和审批部门难道不该 ...
三十五万发焰火、千架无人机点亮江苏园博园夜空 “十三城”风华共庆新年
Xin Lang Cai Jing· 2025-12-31 19:00
这场长达数小时的视听盛宴,其核心在于技术与艺术的深度融合。焰火工程总负责人侯忠平表示,为确 保每一发烟花与无人机都服从"指挥",团队引入了最先进的数字化燃放控制系统,达到了毫秒级的精准 控制。当象征着南京的梅花、苏州的金桂、扬州的琼花等城市之花在苍穹依次绚烂绽放时,夜空不仅是 流光溢彩的舞台,更化身为解读江苏多元文化的动态诗篇。 2025年12月31日晚,南京东郊的江苏园博园成为欢乐的海洋。超过三万名市民与游客齐聚于此,共同见 证一场名为"江苏十三城风华"的跨年焰火盛典。超过三十五万发环保烟花与千架无人机阵列在夜空中交 织共舞,将江苏十三个城市的文化符号,以"一城一花一故事"的创意叙事,绘就了一幅震撼的"水韵江 苏"画卷。 "以前只在视频里看过无人机表演,这次带家人来现场,感受完全不同,太震撼了!"从安徽合肥专程赶 来的游客陈先生激动地说。和他一样,许多外地游客选择在汤山度过跨年夜。来自镇江的张宁阿姨在欣 赏完表演后感慨:"夜空美得让人感动,这是一种和我们小时候不一样的'年味',充满了时代的新意。" 这场"天地共舞"的完美呈现,离不开幕后团队的精密准备。无人机团队负责人介绍,团队需根据创意需 求提前编程,并通 ...
沈阳文旅跨年盛宴点亮“冬日暖阳”
Xin Lang Cai Jing· 2025-12-28 21:31
(来源:沈阳晚报) 转自:沈阳晚报 杨新跃摄 2025-2026年跨年及元旦期间,沈阳市围绕"冬日雪暖阳 相约在沈阳"主题,统筹全市文旅资源,推出80 余项重点活动,形成"全城联动、全域覆盖、全民参与"的节庆格局。活动融合文化、旅游、体育、商业 等多重元素,打造一场既有传统味道又不乏现代创意的欢乐嘉年华,彰显沈阳作为东北亚国际化中心城 市的文化活力与冬季游十佳目的地的冰雪魅力。 系列活动于12月25日陆续启动。无论是想感受冰雪运动的激情、体验传统文化的魅力,还是想享受娱乐 消费的畅快、参与民俗祈福的仪式感,都能在沈阳找到适合自己的跨年方式。 区域活动各具特色, 共绘"沈阳跨年"新画卷 核心城区突出文化引领,商业赋能。 沈河区作为活动数量最多的区域,主打"文化+商业"融合模式。其中,"情满方城 喜乐相逢"2026快手・ 沈阳方城第六届跨年晚会将在12月31日22:30至24:00举办,结合线上直播与线下互动;"潮年嗨玩 福满 街巷"活动创新推出电子孔明灯天幕、酥油灯祈福仪式等特色环节,打造年轻化跨年场景。此外,沈阳 爱乐青少年交响乐团将带来高水平演出,展现城市文化底蕴。 和平区聚焦高端文化体验与时尚商业消费,推 ...
跟着歌曲去旅行!上海旅超AI音乐赛探索“音乐+旅游+科技”跨界融合
Xin Lang Cai Jing· 2025-12-27 05:19
上海市文化和旅游局透露,第一届上海旅游攻略超级大赛(第一季)启动以来,同步创新推出上海旅超 AI音乐赛。截至12月26日,参赛AI歌曲及二创视频播放量累计超180万次,创作AI歌曲超1300首。 活动承办方表示,举办AI音乐赛的初衷,旨在通过"音乐+旅游+科技"跨界融合,激发市民游客分享城 市精彩生活的热情,助力推广上海文旅资源和产品、探索城市文旅"引流-转化"新范式。音乐赛自上线 以来,上海各区及临港新片区纷纷聚焦本区重点文旅资源禀赋,陆续上线了彰显各自区域文旅特色的 AI歌曲,用科技笔触将外滩夜景、弄堂烟火、科技先锋等属地文旅元素融入音乐创作,吸引了大众广 泛关注。 12月26日晚,"V聚场·AI开放麦×上海旅超AI音乐赛"在杨浦创智天地举办。 上海市文化和旅游产业发展促进中心表示,本次大赛用音乐深度绑定文旅场景,打造连接消费者的情感 纽带。赛事通过全网征集,为上海文旅资源和产品的推广积累丰富的"声画"素材库,并致力于将优质的 AI音乐内容转化为上海全域文旅场景的声音名片,全方位赋能城市文旅宣传。一方面,积极探索"AI音 乐+"长效引流机制,推动一批融合上海文旅特色与AI创意的优秀作品纳入城市宣推场景;另 ...
乌兰察布市集中推出33项文旅活动
Nei Meng Gu Ri Bao· 2025-10-06 01:15
Core Viewpoint - Ulanqab City has organized 33 cultural and tourism activities during the National Day and Mid-Autumn Festival to enrich the cultural life of citizens and tourists, promoting traditional Chinese culture through various engaging formats [1] Group 1: Activities Overview - The city has launched 16 key activities at major venues and scenic spots, including a photography exhibition and various cultural heritage experiences aimed at youth [2] - Ulanqab Museum offers dual-themed educational activities for both festivals, allowing participants to explore the historical origins of the holidays while engaging in hands-on traditional crafts [2] - Local districts are also hosting 17 activities that highlight regional characteristics, such as mooncake festivals and patriotic performances, combining culinary culture with community education [3] Group 2: Community Engagement - The activities cater to diverse groups, featuring traditional cultural displays alongside sports events and interactive sessions, ensuring broad participation from the community [3] - Organizers have provided contact information for inquiries, facilitating citizen and tourist engagement in the events [3] Group 3: Cultural Significance - The events aim to create a festive atmosphere while showcasing the charm of traditional culture, encouraging visitors to immerse themselves in the rich cultural offerings of Ulanqab City during the holidays [4]
城记 | 一支钢笔、一条产业创新带、一条苏州河 从三个“一”看上海“西大堂”普陀蝶变
Xin Hua Cai Jing· 2025-09-11 14:24
Group 1: Economic Development in Putuo District - The GDP of Putuo District has increased by 40.8% compared to the end of the 13th Five-Year Plan, with significant advancements in four major industries ahead of the "411 Doubling Plan" [1] - The district is entering a phase of economic momentum shift, collaborative innovation spillover, and urban quality iteration as it prepares for the 15th Five-Year Plan [1] Group 2: Traditional Industry Transformation - Shanghai Hero Pen, a representative national industrial brand, has successfully transformed by innovating in technology, products, marketing, and mechanisms, achieving an annual revenue growth of over 8% during the 14th Five-Year Plan [2] - The sales of Hero pens reached ten million units annually, reflecting the broader trend of traditional industries in Putuo upgrading and embracing market changes [2] Group 3: Nonferrous Metal Trade - Key enterprises in Putuo's nonferrous metal sector saw a sales increase of 14.5% year-on-year from January to July, with the sector accounting for one-third of the district's bulk trade [3] - The district aims to enhance its trade center capabilities and has initiated the construction of an internet service platform for nonferrous metal production [3] Group 4: Cultural and Tourism Development - The "Half Marathon Suzhou River" initiative has become a hallmark of high-quality urban development, promoting cultural tourism and hosting various events to enhance the district's image [4][5] - The Suzhou River area has transformed from an industrial hub to a vibrant cultural and recreational space, attracting significant public interest and participation [4] Group 5: Innovation and Collaboration - The "Along the Hu-Ning Industrial Innovation Belt" initiative is fostering rapid market-oriented research and development, linking Shanghai's laboratories with production lines in the Yangtze River Delta [6] - Collaborative efforts with cities along the Hu-Ning route have led to the establishment of resource-sharing platforms, enhancing innovation and technology transfer [7][8]
15秒“霸屏”,市民游客成为“城市主角”
Hang Zhou Ri Bao· 2025-07-08 03:01
Core Insights - The article discusses the launch of "West Lake Big Show," a new cultural tourism initiative by the Shangcheng District Cultural and Tourism Group in collaboration with Heiba Technology and Huashu Media, allowing citizens and tourists to feature themselves on a large screen at Xizi Bridge for 15 seconds [2][3] - The initiative aims to transform the experience of visitors from mere spectators to active participants, promoting a sense of community and shared cultural memory [2] Group 1 - The "West Lake Big Show" allows participants to upload photos via an official app and pay to appear on the large screen during designated time slots on weekends [2] - The initiative is designed to create a platform where ordinary people can showcase their moments, contrasting with the previously high-profile content that dominated the screen [2] - The program is part of a broader strategy to enhance public art spaces and foster a new form of cultural tourism that emphasizes co-creation and sharing [2] Group 2 - The initiative aims to deepen the integration of the natural beauty of West Lake with the everyday experiences of its visitors, creating a more engaging and participatory tourism experience [2] - Citizens, like Ms. Chen, express excitement about the unique experience of seeing themselves on the screen, highlighting the emotional connection fostered by the initiative [3] - The Shangcheng District Cultural and Tourism Group hopes to convey the charm of cultural tourism through shared experiences and emotional resonance among participants [3]
大湾区灯会步步高升迷你马拉松在南沙火热开跑
Nan Fang Nong Cun Bao· 2025-05-06 14:35
Core Viewpoint - The "Greater Bay Area Lantern Festival Mini Marathon" combines cultural tourism and sports, creating a unique immersive experience that promotes traditional culture and modern art [2][12][29]. Group 1: Event Overview - The mini marathon took place over three days during the "May Day" holiday in the Guangzhou Nansha Greater Bay Area Lantern Festival Park and Nansha Tianhou Palace scenic area [2][3]. - The marathon featured a 4-kilometer route connecting various scenic spots, including the lantern festival park and beautiful beaches, adorned with over 100,000 colorful lights [7][8]. Group 2: Cultural Integration - The event successfully integrated traditional "Fu" culture, enhancing the cultural experience for participants while promoting the beauty of the Greater Bay Area [4][15]. - Participants experienced a blend of traditional culture and modern art, making the marathon not just a sporting event but a cultural exploration journey [12][14]. Group 3: Participant Engagement - The event attracted over a thousand participants, particularly young people, who were drawn to the unique combination of sports and cultural elements [21][27]. - Participants received a "Career Blessing Medal" and had the opportunity to write their wishes on a "Career Blessing Ribbon," which was hung on a "Fortune Tree," adding a meaningful aspect to their experience [19][20]. Group 4: Social Media Impact - The event generated significant social media buzz, with discussions around the "Career Blessing" theme gaining traction and participants sharing their experiences online [25][26]. - The fusion of "Fu" culture with a modern twist successfully attracted a younger audience, showcasing the evolving nature of cultural engagement [18][27]. Group 5: Future Directions - Organizers expressed intentions to explore more innovative activities that combine sports and cultural experiences, aiming to enhance community engagement and promote cultural heritage [15][16].