2月8日晚，中国首部鼓乐音乐剧《鼠国奇缘》在新绛县绛州署景区上演，正式拉开新绛新春文旅盛典的 序幕。 马年春节期间，为绛州古城量身打造"绛州鼓响，马上好运"主题活动，将千年文脉与市井烟火巧妙融 合，推出系列特色活动，让古城凭实力出圈。 剧《鼠国奇缘》剧照。 卫世新 摄 中新网运城2月9日电 (陆祁国 卫世新)腊月渐深，红灯笼缀满绛州古城的飞檐巷陌，鼓乐声穿透寒风回 荡街巷。山西新绛这座千年古州，以绛州鼓乐、木版年画等本土非遗为核心，精心打造系列新春文旅活 动，让千年文脉与市井烟火相融。 作为2026年"绛州古城中国年"主要策划人，山西崇道源文化传播有限公司董事长高红旗表示，文旅突围 需深挖本土文脉、打造差异化特色，才能让游客沉浸式感受古城魅力。 系列祈福仪式增添新春仪式感：2月10日，龙兴广场举行旺火点火仪式，拉开古城中国年序幕；"三 楼"景区钟鼓和鸣祈福、文庙祭孔大典，彰显绛州文脉底蕴。 此外，6场小型演出遍布街巷，涵盖学堂回忆、盛唐歌舞、杂技民乐等内容；10个历史名人NPC穿梭街 巷与游客互动，抖音短视频大赛、蒲剧擂台赛邀请游客参与，让古城充满活力。 依托全国重点文物保护单位绛州钟楼、鼓楼、乐楼，新绛县特 ...

春节将至，陕西以"三秦四季 冬季来陕西过大年"为主题，精心策划推出涵盖精品文艺演出、群众 文化活动、非遗体验展示、旅游宣传促销、文旅惠民措施等板块的1887项活动，让三秦大地的年味浓起 来、文旅市场"火"起来，为海内外游客奉上一场精彩纷呈、年味浓郁的"陕味中国年"。 市陕南民歌新春音乐会、咸阳市春节非遗嘉年华、铜川市"欢欢喜喜过大年"非遗大集等活动，让市民游 客近距离感受非遗魅力。 陕西各市（区）依托资源禀赋，积极打造特色活动品牌，持续丰富假日产品供给。西安以"西安年· 最中国——数享西安年"为核心品牌，推出城墙灯会等150项活动，让千年古都绽放盛唐年味。宝鸡主 打"欢欢喜喜过大年——周风秦韵·策马迎春"，144项活动尽显西府民俗豪迈。咸阳"火红年 逛咸阳"活动 涵盖灯会、非遗嘉年华等丰富形式。铜川以"欢欢喜喜过大年"为主题，策划开展文旅特色活动259场 次。渭南围绕"非遗闹春品年味"打造非遗大集。延安启幕"延安过大年"文化旅游系列促消费活动。榆林 举办2026"陕北榆林过大年"暨冰雪旅游促消费活动和全国秧歌展演，黄土风情与民俗狂欢点燃冬日激 情。汉中围绕"中国年·汉中过"主题，策划举办文化体验、冰雪运动、美 ...

当奔腾的骏马跃上一扇扇火红的"非遗福窗"，整座金陵城的年味就跟着浓了起来！1月27日下午， 随着一声"来南京，马上有福"在玄武湖畔听风水岸响起，"春景映福窗 幸福金陵年"2026非遗过大年活 动正式启动。 据了解，接下来的一个多月，南京将为广大市民游客打造集传统非遗与新潮年味于一体的"新春文 旅盛宴"：六朝博物馆巨幅"网红落地窗"等热门打卡点将轮番亮相，非遗体验、新春市集、戏剧演出、非 遗快闪互动等一系列丰富多彩的活动将在南京各大高校、社区、商圈、景区以及乡村等文旅消费场景同 步开启，游客们可近距离观摩精湛技艺，亲身参与互动体验，品尝南京地道美食，于醇厚年味中感受传 统与现代碰撞，收下新年的美好祝愿。 本次活动由南京市文化和旅游局、南京市委网信办、共青团南京市委指导，南京报业传媒集团携手 南京文旅集团共同主办，部分在宁高校宣传部、各区文旅局、南京公交集团、南京地铁集团联办，中国 银行南京分行全程共建。 这个春节，来南京全方位、沉浸式感受新春氛围，过个"马上有福"的金陵年。 作为南京连续三年打造的城市级春节IP，今年的"非遗福窗"以生肖马为核心意象，由南京剪纸省级 代表性传承人张钧担任设计顾问。昂首腾跃的骏马与 ...

Core Insights - Shanghai is experiencing a cultural and consumption boom, with a significant increase in large-scale events and activities, reflecting the city's vibrant and modern character [1][2][9] Group 1: Cultural Events and Consumer Engagement - The number of large-scale events in Shanghai increased by 44% year-on-year from January to November 2025, with over 41.6 million participants, an increase of 8.36 million [1] - The "Pyramid at the Top: Ancient Egyptian Civilization Exhibition" at the Shanghai Museum attracted 2.77 million visitors, setting a global record for a single paid exhibition and generating over 35 billion in comprehensive consumption [2][3] - The Shanghai Museum's cultural and creative products generated over 4.4 billion in revenue, surpassing ticket sales, showcasing the museum's role as a modern cultural player [2][3] Group 2: Innovative Cultural Integration - The integration of cultural tourism and commerce is being driven by innovative mechanisms and cross-industry collaboration, enhancing the overall consumer experience [4][9] - The "Shanghai Front Beach Music Festival" is set to host 20 events in 2026, each attracting 30,000 to 50,000 attendees, significantly boosting local commerce [8][9] - The "Travel Selection Shanghai Super Exciting" competition has engaged over 8,000 participants, generating over 2.5 billion views on Douyin, highlighting the effectiveness of community-driven marketing [10][11] Group 3: Policy and Infrastructure Development - Shanghai's government is optimizing policies for large-scale events, increasing venue capacity utilization from 83%-85% to 93%-98% since 2019 [11] - The city is developing a large outdoor performance venue in the Expo Bund area, capable of accommodating 30,000 to 50,000 attendees, demonstrating a commitment to enhancing cultural infrastructure [6][7] - The implementation of incentive policies for cultural creative product development has encouraged innovation and sales across various cultural institutions [3]

Core Viewpoint - The controversy surrounding the invitation of controversial artists to cultural events highlights the need for better discernment and responsibility in the cultural tourism sector, as the reliance on "internet celebrities" and artists with questionable backgrounds can damage public trust and brand image [1][2][3][4] Group 1: Issues with Current Practices - The practice of inviting "internet celebrities" and artists with problematic histories is becoming common in various regions, as local tourism sectors aim to attract attention and visitors [1] - The logic of opting for cheaper, controversial figures instead of reputable stars is dangerous, as it prioritizes short-term gains over long-term reputation and public trust [2] Group 2: Need for Improved Approval Processes - Current cultural approval processes often focus on compliance with regulations rather than the social impact of the invited figures, revealing a significant gap in the evaluation of content [3] - The response from local tourism departments indicates a lack of understanding of public sentiment, suggesting that approval processes need to incorporate a more nuanced assessment of societal values [3] Group 3: Long-term Vision for Cultural Tourism - The essence of cultural tourism lies in the quality of visitor experiences and community pride, which cannot be achieved through sensationalism or controversy [4] - Sustainable cultural tourism development requires a commitment to legal standards, respect for public sentiment, and a sense of responsibility towards the future of the community [4]

Core Viewpoint - The New Year's Eve fireworks celebration "Jiangsu Thirteen Cities Splendor" in Nanjing showcased a blend of technology and art, featuring over 350,000 eco-friendly fireworks and a thousand drones, creating a stunning visual narrative of Jiangsu's cultural symbols [1][3][12]. Group 1: Event Highlights - The event attracted over 30,000 citizens and tourists, marking a significant cultural celebration [1]. - The fireworks and drone display utilized advanced digital firing control systems for millisecond-level precision, enhancing the overall experience [3]. - The celebration featured cultural representations from thirteen cities, with each city's flower symbolically represented in the fireworks display [3][9]. Group 2: Organizational Innovation - The event was a result of innovative collaboration between tourism, media, and technical teams, ensuring a seamless execution from planning to on-site experience [5]. - The media strategy involved multi-dimensional pre-event promotion, effectively building public anticipation [5]. - The integration of resources and content across various platforms created a strong operational loop, elevating the event's profile to a top-tier local festival [5]. Group 3: Emotional Connection - The fireworks display included large messages in the sky, fostering a sense of community and emotional resonance among attendees [7]. - Visitors expressed their awe and emotional connection to the event, highlighting a modern twist on traditional New Year celebrations [7]. Group 4: Cultural Significance - The event's director emphasized the cultural intent behind the celebration, aiming to connect younger generations with Jiangsu's rich intangible cultural heritage [9]. - The celebration marked a transition for Tangshan, evolving from a traditional hot spring destination to a cultural tourism hub capable of hosting significant provincial events [12].

Core Theme - The article highlights the upcoming New Year and New Year's Day celebrations in Shenyang, which will feature over 80 key activities under the theme "Winter Sun and Snow, Meeting in Shenyang" [3][10]. Group 1: Event Overview - The series of activities will start on December 25 and aim to create a festive atmosphere that combines culture, tourism, sports, and commerce, showcasing Shenyang's cultural vitality and its appeal as a winter tourism destination [3][10]. - The events will be characterized by full city engagement, covering various districts and appealing to a wide audience [3][10]. Group 2: Regional Highlights - Shenhe District will focus on a "Culture + Commerce" integration model, hosting the "2026 Kuai Shou Shenyang Fangcheng New Year's Eve Gala" and innovative activities like electronic Kongming lanterns [4]. - Heping District will emphasize high-end cultural experiences with events such as the Liaoning Art Museum's extended hours and a fashion-themed New Year's Eve celebration [4]. - Hunnan District will leverage its spatial advantages to create "Technology + Snow" themed activities, including a New Year's concert and an art exhibition at the Liaoning Provincial Museum [5]. Group 3: Cultural and Traditional Elements - Activities in Sujiatun District will highlight local cultural characteristics with events like the Yingchun Lake Ice and Snow Carnival, integrating traditional Northeast customs with modern experiences [6]. - The events will also feature traditional cultural elements, such as the "Climbing Liaoning" New Year blessing activity, which is expected to attract nearly a thousand participants [6]. Group 4: Ice and Snow Activities - Over 20 ice and snow sports activities will be organized across various administrative districts, creating a unique "one district, one feature" model [7]. - Events will combine entertainment with sports and cultural elements, such as the snow soccer league and winter fishing competitions, enhancing the overall experience [7]. Group 5: Commercial Integration - Commercial activities will be deeply integrated with innovative experiences, such as the "Want New Year" event in Heping District, which focuses on consumer needs [8]. - Traditional and modern elements will be connected through markets and cultural displays, enhancing the festive atmosphere [8]. Group 6: Innovation and Youth Engagement - The celebrations will feature a blend of traditional and modern performances, appealing to younger audiences with activities like KPOP dance and street dance competitions [9]. - The events aim to create a comprehensive experience that combines culture, tourism, sports, and commerce, enhancing visitor engagement and spending [9]. Group 7: Regional Collaboration - Shenyang's New Year activities will serve as a model for winter tourism development in Northeast China, promoting regional collaboration and cultural exchange [10][11]. - The events will incorporate local ice and snow culture, providing authentic experiences for both residents and visitors, differentiating Shenyang from other cities like Harbin and Changchun [11].

Core Insights - The "V Gathering · AI Open Mic × Shanghai Travel Super AI Music Competition" was held to promote the integration of music, tourism, and technology in Shanghai [2] - The event aims to stimulate public enthusiasm for sharing the city's vibrant life and to promote Shanghai's cultural and tourism resources [2][3] Group 1: Event Overview - The first season of the Shanghai Travel Super AI Music Competition has launched, with over 1.8 million views on AI songs and derivative videos [2] - More than 1,300 AI songs have been created since the competition began [2] Group 2: Objectives and Impact - The competition seeks to create emotional connections between consumers and cultural tourism scenes through music [3] - It aims to build a rich "audio-visual" material library for promoting Shanghai's cultural tourism resources and products [3] - The initiative explores a long-term traffic generation mechanism by integrating Shanghai's cultural tourism characteristics with AI creativity [3] - The competition also focuses on precise traffic guidance, encouraging tourists to explore Shanghai's resources and products through music [3]

Core Viewpoint - Ulanqab City has organized 33 cultural and tourism activities during the National Day and Mid-Autumn Festival to enrich the cultural life of citizens and tourists, promoting traditional Chinese culture through various engaging formats [1] Group 1: Activities Overview - The city has launched 16 key activities at major venues and scenic spots, including a photography exhibition and various cultural heritage experiences aimed at youth [2] - Ulanqab Museum offers dual-themed educational activities for both festivals, allowing participants to explore the historical origins of the holidays while engaging in hands-on traditional crafts [2] - Local districts are also hosting 17 activities that highlight regional characteristics, such as mooncake festivals and patriotic performances, combining culinary culture with community education [3] Group 2: Community Engagement - The activities cater to diverse groups, featuring traditional cultural displays alongside sports events and interactive sessions, ensuring broad participation from the community [3] - Organizers have provided contact information for inquiries, facilitating citizen and tourist engagement in the events [3] Group 3: Cultural Significance - The events aim to create a festive atmosphere while showcasing the charm of traditional culture, encouraging visitors to immerse themselves in the rich cultural offerings of Ulanqab City during the holidays [4]

Group 1: Economic Development in Putuo District - The GDP of Putuo District has increased by 40.8% compared to the end of the 13th Five-Year Plan, with significant advancements in four major industries ahead of the "411 Doubling Plan" [1] - The district is entering a phase of economic momentum shift, collaborative innovation spillover, and urban quality iteration as it prepares for the 15th Five-Year Plan [1] Group 2: Traditional Industry Transformation - Shanghai Hero Pen, a representative national industrial brand, has successfully transformed by innovating in technology, products, marketing, and mechanisms, achieving an annual revenue growth of over 8% during the 14th Five-Year Plan [2] - The sales of Hero pens reached ten million units annually, reflecting the broader trend of traditional industries in Putuo upgrading and embracing market changes [2] Group 3: Nonferrous Metal Trade - Key enterprises in Putuo's nonferrous metal sector saw a sales increase of 14.5% year-on-year from January to July, with the sector accounting for one-third of the district's bulk trade [3] - The district aims to enhance its trade center capabilities and has initiated the construction of an internet service platform for nonferrous metal production [3] Group 4: Cultural and Tourism Development - The "Half Marathon Suzhou River" initiative has become a hallmark of high-quality urban development, promoting cultural tourism and hosting various events to enhance the district's image [4][5] - The Suzhou River area has transformed from an industrial hub to a vibrant cultural and recreational space, attracting significant public interest and participation [4] Group 5: Innovation and Collaboration - The "Along the Hu-Ning Industrial Innovation Belt" initiative is fostering rapid market-oriented research and development, linking Shanghai's laboratories with production lines in the Yangtze River Delta [6] - Collaborative efforts with cities along the Hu-Ning route have led to the establishment of resource-sharing platforms, enhancing innovation and technology transfer [7][8]