Core Points - The 2025 Farmers' Harvest Festival in Shaanxi Province aims to showcase the achievements in agriculture and rural development since the 18th National Congress of the Communist Party, particularly during the "14th Five-Year Plan" period [1] - The festival will promote new agricultural business models and highlight successful examples of family farms and cooperatives, as well as encourage talent return and entrepreneurship in rural areas [1] - Various activities will be organized to enhance consumer engagement, including e-commerce promotions and the cultivation of key influencers in agricultural products [1][2] Summary by Sections - **Event Overview**: The main event will take place in Luonan County, Shandong City, featuring 11 activities including a grand celebration and product exhibitions [2] - **Key Activities**: The provincial members will conduct 15 key activities, such as video contests on rural revitalization and agricultural product sales matching events [2] - **Goals and Objectives**: The festival aims to serve as a platform for showcasing agricultural achievements, promoting urban-rural consumption, and preserving agricultural culture [2]

Core Insights - A group of 18 influencers from various countries, including the US, Japan, South Korea, Canada, and Malaysia, participated in an immersive travel experience in Hunan, China, organized by the Hunan Provincial Department of Culture and Tourism, attracting significant attention with their combined following of over 60 million [3][6]. Group 1: Cultural Experience - Influencers engaged with local intangible cultural heritage, including Yuezhou fans, reed paintings, and Yuezhou brushes, while also donning traditional Hanfu for photo sessions [6]. - The performance of Balin Opera, a traditional Hunan drama with over 300 years of history, captivated the influencers, with one American influencer, who holds a black belt in Taekwondo, actively participating in a stunt interaction with the performers [6]. Group 2: Natural Attractions - The influencers visited Zhangjiajie, known for its stunning natural landscapes, including the "Hallelujah Mountain," a filming location for the movie "Avatar," which left a lasting impression on the participants [3][4]. - Canadian influencer Zaide Eli expressed his amazement at the beauty of Zhangjiajie's scenery, stating that the experience allowed him to see the "real China" and he plans to share his experiences on social media [6]. Group 3: Personal Experiences - American influencer Haliya expressed excitement at seeing giant pandas for the first time, highlighting the emotional connection and curiosity of the younger influencers [3]. - South Korean influencer Xiao Fang noted the popularity of Zhangjiajie in Korea, emphasizing the cultural significance of visiting the site as a way to show filial piety [4].

Core Points - The "Grain in Ear" (芒种) is the ninth solar term in the 24 solar terms, marking the third solar term of summer, starting on June 5, 2025 [2] - This term is characterized by the busy agricultural activities, including harvesting summer crops and sowing summer crops, making it one of the busiest times of the year [2] - The term is associated with cultural practices, such as the "mud fight" tradition among the Dong ethnic group, which symbolizes gratitude towards the land and serves as a social bonding activity [4] Agricultural Practices - During the "Grain in Ear" period, the Dong people engage in rice planting, which is a critical time for sowing rice seedlings in southern regions [2] - The tradition of "mud fights" occurs after the rice planting, where young men and women participate in playful activities, enhancing community spirit and cultural identity [3][4] - The "mud fight" serves as a medium for emotional expression and collective memory related to agricultural culture, reinforcing the connection between people and the land [4] Cultural Significance - The "Grain in Ear" period is not only about agricultural activities but also involves various cultural rituals, such as the "closing the rice gate" ceremony, which includes the "mud fight" as a key component [3] - These traditions provide opportunities for social interaction among young people and strengthen community ties, reflecting the values of cooperation and cultural heritage [4] - The activities during this period highlight the importance of respecting nature and maintaining harmony with the environment, which is a core belief of the Dong culture [4]