新华社北京12月25日电 题：供需两端齐发力 激活消费"主引擎" 新华社记者谢希瑶、邹多为、周蕊 消费是经济增长的"主引擎"，也是民生幸福的"晴雨表"。 今年以来，提振消费各项政策发力显效，促进消费潜力不断释放。前11个月，社会消费品零售总额同比 增长4%，增速不仅快于上年同期，也快于上年全年。 日前举行的中央经济工作会议围绕"坚持内需主导，建设强大国内市场"，部署"深入实施提振消费专项 行动""释放服务消费潜力"等多项具体举措。 当前，各地正加快从供需两端协同发力，着力添动能、挖潜力、增后劲，多维发力激活消费"主引擎"。 以新需求引领新供给 释放消费市场新活力 11月28日，华为Mate80系列首销，部分型号线上平台首销迅速售罄，全国多地门店销售紧俏。 今年以来，从"两新"政策加力扩围，到实施提振消费专项行动，再到19条措施扩大服务消费，一系列政 策顺应消费新需求，引导产业创新供给。 前11个月我国汽车产销量再创新高，新能源汽车新车销量达到汽车新车总销量的53.2%，占有率进一步 上升。消费品"以旧换新"实施以来，家电产品中一级能效产品销售额占比超九成。 大宗消费规模大、链条长，是夯实消费基本盘的重要抓手。 ...

Core Viewpoint - The Chinese government emphasizes the importance of expanding domestic demand as a strategic foundation for economic growth, focusing on enhancing consumption and investment to drive high-quality development [1][4][10]. Group 1: Economic Growth and Domestic Demand - Domestic demand has become the main driving force for China's economic growth and stability, with a focus on building a strong domestic market and boosting consumption [1][3]. - The "14th Five-Year Plan" period highlights the need for a robust domestic market, with consumer spending contributing approximately 60% to economic growth annually [3][4]. - The social retail sales are projected to grow from 39.1 trillion yuan in 2020 to 48.3 trillion yuan by 2024, indicating a compound annual growth rate of 5.5% [10]. Group 2: Consumer Behavior and New Consumption Trends - The service consumption sector is experiencing rapid growth, with the proportion of residents' service consumption spending increasing by 3.5 percentage points to 46.1% [3]. - New consumption formats and scenarios are emerging, such as cultural tourism and innovative retail experiences, which are enhancing consumer engagement and satisfaction [2][7]. - The demand for high-quality and diverse consumer goods is rising, with a shift from mere availability to quality and experience [8][9]. Group 3: Policy and Strategic Initiatives - The government is implementing policies to stimulate consumption and improve living standards, emphasizing the synergy between consumption and investment [5][11]. - There is a call for optimizing supply to stimulate consumer willingness and enhancing policy support for consumption growth [5][12]. - The focus on service consumption is crucial, as it not only drives economic growth but also improves residents' quality of life [12][13].