制造、品牌、渠道、管理四维共振，深度本土化高筑护城河 乐舒适构建了深度本土化的经营模式：制造端，强大本地化生产能力带来关税、人工、运输等成本优 势，成就产品高性价比;品牌端，因地制宜打造贴合当地需求的差异化产品，梯度化品牌布局覆盖全价 格带消费客群;渠道端，针对非洲分散且以线下为主的渠道特点，长期耕耘沉淀出深度下沉、广泛分布 的分销网络，核心市场人口覆盖率超80%;管理端，90%员工本地化，全球化管理架构成熟。 品类及区域拓展前景广阔，剑指新兴市场大消费龙头 1)区域扩张：公司在非洲核心市场享受当地消费需求释放红利的同时，拟进一步稳固并提升其市占率， 同时将复用其发展经验，继续拓展拉美、中亚等新兴市场，进一步打开成长空间;2)品类拓展：在纸尿 裤核心品类基础上，公司卫生巾第二曲线成长迅速，未来有望继续拓展拉拉裤、湿巾及其他具备协同效 应的消费品类。 风险提示：竞争加剧;市场开拓不及预期;汇率及原材料价格波动。 智通财经APP获悉，中金发布研报称，首次覆盖乐舒适(02698)给予跑赢行业评级，目标价40.00港元， 对应2026年24倍P/E，有24%上行空间。该行预计公司2025/2026年EPS分别为0.1 ...

智通财经获悉，乐舒适(02698)现涨超4%，截至发稿，涨4.27%，报31.28港元，成交额1953.28万港元。 本文源自：智通财经网 乐舒适专注于非洲等新兴市场卫生用品行业。中信建投发布研报称，展望未来，非洲婴儿纸尿裤及拉拉 裤、卫生巾渗透率仅约20%、30%，相对成熟市场的70%-90%、90%左右提升空间广阔，新兴市场经济 的快速增长将有力带动渗透率提升；在拉美、中亚、南北非等新兴市场，公司凭借产品制造和渠道深耕 的经验优势，有望进一步开拓；公司背靠森大集团，或有快消品相关资产未来整合可能。 消息面上， 乐舒适公布，悉数行使超额配股权、稳定价格行动及稳定价格期结束。公告称，整体协调 人悉数行使15%超额配股权，涉及合共1,363.26万股。发售价26.20港元，额外募资净额3.45亿港元。据 此，乐舒适IPO募资升至27.38亿港元。 ...

Group 1 - The core point of the article is that LeShuShi (02698) has seen a stock price increase of over 4% following the announcement of the full exercise of its over-allotment option and the completion of its price stabilization actions [1] - LeShuShi's overall coordinator fully exercised a 15% over-allotment option, involving a total of 13.6326 million shares, raising an additional net amount of HKD 345 million at a price of HKD 26.20 per share [1] - As a result, LeShuShi's total IPO fundraising has increased to HKD 2.738 billion [1] Group 2 - The company focuses on the hygiene products industry in emerging markets such as Africa, where the penetration rates for baby diapers and sanitary pads are only about 20% and 30%, respectively, compared to 70%-90% in mature markets, indicating significant growth potential [1] - The rapid economic growth in emerging markets is expected to drive an increase in penetration rates for hygiene products [1] - LeShuShi has advantages in product manufacturing and channel development, which may allow it to further expand in Latin America, Central Asia, and North and South Africa [1] - The company is backed by the SenDa Group, which may present opportunities for future integration of fast-moving consumer goods-related assets [1]

Core Viewpoint - The company, Le Comfort, is set to become a significant player in the emerging market consumer sector by listing on the Hong Kong Stock Exchange, with a strong market position in Africa's hygiene products industry [1][2]. Market Position - Le Comfort is the leading company in Africa's baby diaper and sanitary napkin markets, holding market shares of 20.3% and 15.6% respectively, based on 2024 production estimates [2]. - The company has a well-established sales network across over 30 countries in Africa, Latin America, and Central Asia, with 18 sales branches and a network of over 2,800 wholesalers and retailers [3]. Financial Performance - The company's revenue grew from $320 million in 2022 to $454 million in 2024, reflecting a compound annual growth rate (CAGR) of 19.2% [4]. - For the first four months of 2025, revenue increased by 15.5% year-on-year, reaching $161 million, while net profit surged from $18.39 million in 2022 to $95.11 million in 2024, a 4.2-fold increase [4]. Product Analysis - Baby diapers account for approximately 75% of the company's revenue, with sales volume increasing from 2.995 billion units in 2022 to 4.123 billion units in 2024, a growth of 37.7% [6]. - Sanitary napkins have become a significant growth driver, with sales volume rising from 958 million units in 2022 to 1.634 billion units in 2024, a 70.6% increase [7]. Profitability and Risks - The average selling price of baby diapers has decreased from $8.37 in 2022 to $8.29 in 2024, indicating increased competition in the market [6]. - The company faces foreign exchange risks, having recorded a $13.75 million loss in 2023 due to currency fluctuations, which could impact future profitability [9]. - The gross margin has shown signs of pressure, declining from 34.9% to 33.6% in the first four months of 2025, suggesting potential challenges in maintaining profitability amidst rising costs and competitive pressures [10].