智通财经APP获悉，国泰海通证券发布研报称，首次覆盖，给予乐舒适(02698)"增持"评级，考虑公司海 外市场增长速度较快，公司作为龙头有望充分享受增长红利，同时产能有望逐步爬坡释放，新兴国家卫 生用品行业景气度较高，公司位居行业龙头，看好公司业绩持续高增。 国泰海通证券主要观点如下： 非洲卫生用品龙头，港股正式上市 公司是非洲卫生用品龙头，主要产品为婴儿纸尿裤、卫生巾、婴儿拉拉裤、湿巾等，2024年婴儿纸尿 裤、卫生巾的收入占比分别为75%、17%。公司2009年起作为森大集团内部业务分部开展业务，通过品 牌矩阵搭建、本地产能布局等在非洲取得领先地位，2025年11月10日在港股正式上市。 新兴市场高景气，乐舒适位居行业龙头 竞争优势 市场竞争加剧，汇率波动风险 品牌覆盖全面，把握渠道与生产命脉。1)品牌：公司品牌矩阵覆盖大众、中端、中高端全价格段，根据 调查，在婴儿纸尿裤与婴儿拉拉裤领域，Softcare/Maya/Cuettie品牌认知度高达89.0%，复购率达到 95.7%;在卫生巾领域，Softcare/Veesper/Clincleer品牌认知度高达95.4%，复购率达到92.0%。2)渠道：公 ...

新兴市场高景气，乐舒适位居行业龙头 2024-2029年非洲卫生用品市场规模CAGR预计达7.9%，位居全球首位。非洲婴儿纸尿裤及卫生巾市场 高度集中，按销售金额计CR5分别为61.0%/41.3%，乐舒适位居第二，市占率分别为17.2%/11.9%，按销 量计乐舒适市场份额均位居第一，分别为20.3%/15.6%。 国泰海通证券发布研报称，首次覆盖，给予乐舒适(02698)"增持"评级，考虑公司海外市场增长速度较 快，公司作为龙头有望充分享受增长红利，同时产能有望逐步爬坡释放，新兴国家卫生用品行业景气度 较高，公司位居行业龙头，看好公司业绩持续高增。 国泰海通证券主要观点如下： 非洲卫生用品龙头，港股正式上市 公司是非洲卫生用品龙头，主要产品为婴儿纸尿裤、卫生巾、婴儿拉拉裤、湿巾等，2024年婴儿纸尿 裤、卫生巾的收入占比分别为75%、17%。公司2009年起作为森大集团内部业务分部开展业务，通过品 牌矩阵搭建、本地产能布局等在非洲取得领先地位，2025年11月10日在港股正式上市。 未来展望 1)收入端：需求方面，新兴市场卫生行业发展潜力大，公司作为行业龙头有望进一步提升市场份额。供 给端方面，产能利用率 ...

非洲卫生用品龙头，港股正式上市 乐舒适(2698) ——乐舒适首次覆盖报告 | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 刘佳昆(分析师) | 021-38038184 | liujiakun@gtht.com | S0880524040004 | | 王文杰(分析师) | 021-23185637 | wangwenjie4@gtht.com | S0880525040070 | 本报告导读： 公司是非洲卫生用品龙头，在港股正式上市，新兴国家卫生用品行业景气度较高， 公司位居行业龙头，看好公司业绩持续高增。 投资要点： | 财务摘要(百万美元) | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入 | 411.37 | 454.39 | 521.19 | 592.82 | 669.08 | | (+/-)% | 28.6% | 10.5% | 14.7% | 13.7% | 12.9% | | 毛利润 ...

Group 1 - The company is rated as "Buy" with a target price of HKD 40.94 based on a P/E of 24x for 2026 [3][5] - The company is a leading player in the African hygiene products market, focusing on baby diapers, sanitary napkins, and wet wipes, with a well-established brand portfolio [1][14] - The company has a market share of 20.3% in the African baby diaper market and 15.6% in the sanitary napkin market, ranking first in both categories [2][14] Group 2 - The African hygiene products market is projected to reach USD 3.8 billion by 2024, with significant growth potential due to low penetration rates [2][39] - The market for baby diapers, sanitary napkins, and baby pull-ups in Africa is expected to grow at CAGRs of 7.0%, 10.7%, and 7.6% from 2025 to 2029, respectively [2] - The company has established a localized supply chain, a diverse product brand matrix, and a wide sales network, enhancing its competitive edge [2][3]

Core Insights - The article highlights the success story of Leshu Shi, a Chinese company that has become a leading player in the African hygiene products market, achieving significant growth and market penetration in a relatively short period [6][9][10]. Company Overview - Leshu Shi was established in 2009 as a small division of a trading company and has since evolved into a multinational giant, selling nearly 6 billion hygiene products annually across over 30 countries [9][20]. - The company went public on November 10, raising HKD 23.8 billion with a market capitalization of HKD 211.94 billion, and its stock price surged by 33.51% on the first day of trading [7][8]. Market Position - By 2024, Leshu Shi became the top seller of baby diapers and sanitary pads in Africa, surpassing international giants like Procter & Gamble and Kimberly-Clark [10][32]. - The company holds a 20.3% market share in the baby diaper segment and a 15.6% share in the sanitary pad segment, making it the "dual champion" in Africa [29][30]. Product Strategy - Leshu Shi's product strategy focuses on essential needs, targeting both baby and female hygiene products, with baby diapers accounting for over 70% of total revenue in 2024 [22][23]. - The company offers a range of products under various brands to cater to different market segments, including Softcare for the mid-to-high-end market and Cuettie for low-income consumers [25][26]. Financial Performance - In 2024, Leshu Shi reported revenues of USD 454.39 million (approximately RMB 3.2 billion) and a net profit of USD 95.11 million (approximately RMB 670 million) [28][29]. - The company has experienced a revenue growth rate of 28.4% from 2022 to 2023, but the growth rate slowed to 10.5% from 2023 to 2024 [80]. Market Opportunity - The African market presents significant growth potential, with a low penetration rate of baby diapers and sanitary pads at 20% and 30%, respectively, compared to over 70% in developed markets [38][39]. - The African population is young, with 36.5% of global births occurring in the region, indicating a continuous demand for baby products [35][36]. Competitive Advantage - Leshu Shi's competitive edge lies in its localized production strategy, which reduces costs and improves efficiency by manufacturing products within Africa [44][45]. - The company has established a deep distribution network, with over 2,000 wholesalers and 400 distributors across 12 countries, ensuring product availability in rural markets [50][53]. Challenges Ahead - Despite its success, Leshu Shi faces challenges such as slowing revenue growth, reliance on low pricing strategies, and potential fluctuations in raw material costs [82][89]. - The company must enhance its research and development capabilities to avoid falling into a low-price competition trap and to innovate its product offerings [93][96].

Core Viewpoint - The company, Leshush, focuses on the hygiene products industry in emerging markets such as Africa, ranking first in sales of baby diapers and sanitary napkins in Africa in 2024, with market shares ranging from 40% to 60% in East and West Africa. The industry is in a growth phase, with significant potential for penetration increases due to low current market penetration rates compared to mature markets [1][4]. Company Overview - Leshush is a multinational hygiene products company specializing in baby diapers, pull-ups, sanitary napkins, and wet wipes, primarily targeting emerging markets in Africa, Latin America, and Central Asia. The company has evolved from a division of the SenDa Group, which began trading hygiene products in 2009, and has become a leading player in the hygiene products sector in multiple African countries [1][2]. Market Position and Performance - According to Frost & Sullivan, Leshush holds a market share of 20.3% in the baby diaper market and 15.6% in the sanitary napkin market in Africa as of 2024. The company's revenue is projected to grow from $320 million in 2022 to $454 million in 2024, with a CAGR of 19.2%. Adjusted net profit is expected to rise from $18.39 million to $97.67 million during the same period, reflecting a CAGR of 130.5% [1][2]. Product and Channel Strategy - The company has localized its products to meet local consumer preferences and has established a deep distribution network across more than 30 countries in emerging markets. It has built production facilities in eight African countries since 2018, allowing for cost reductions and competitive pricing against international brands [2][3]. Future Outlook - The hygiene products industry in emerging markets is expected to maintain rapid growth, driven by economic development and increasing penetration rates. The current penetration rates for baby diapers and sanitary napkins in Africa are approximately 20% and 30%, respectively, compared to 70%-90% in mature markets [4][5]. Expansion Plans - The company plans to expand its market presence in Latin America, Central Asia, and North and South Africa, leveraging its manufacturing and distribution experience. It aims to increase production capacity and strengthen channel development in regions where it has not yet achieved significant market share [5][6]. Backing and Growth Potential - Leshush is supported by the SenDa Group, which has extensive experience in international markets and a diverse portfolio. The company may pursue acquisitions in the hygiene sector to enhance its product offerings and market reach, benefiting from both organic and inorganic growth strategies [6].

Core Insights - Softcare Limited successfully listed on the Hong Kong Stock Exchange on November 10, 2025, becoming the first African consumer goods manufacturer to go public in Hong Kong [1] - On its first trading day, the company's stock closed at HKD 34.46, representing a 31.53% increase from the IPO price of HKD 26.20 [1] Company Overview - Founded in 2009, Softcare Limited is a multinational hygiene products company focused on emerging markets such as Africa, Latin America, and Central Asia [3] - The company specializes in the development, manufacturing, and sales of baby diapers, training pants, sanitary napkins, and wet wipes [3] - A significant portion of the company's revenue is derived from sales to African customers, establishing it as a leading player in the hygiene products industry across multiple African countries [3] Market Position - According to a report by Frost & Sullivan, Softcare Limited ranks first in Africa's baby diaper and sanitary napkin markets by volume in 2024, with market shares of 20.3% and 15.6%, respectively [3] - By revenue, the company ranks second in Africa's baby diaper and sanitary napkin markets, holding market shares of 17.2% and 11.9%, respectively [3] - Softcare Limited is the market leader in baby diaper markets in Ghana, Kenya, Côte d'Ivoire, Senegal, Cameroon, and Tanzania, as well as in sanitary napkin markets in Ghana, Senegal, Kenya, and Tanzania [3]

Core Viewpoint - LeShuShi (02698) experienced a decline of over 4% on its second day of trading after an initial surge, indicating volatility in its stock performance post-IPO [1] Company Overview - LeShuShi is a multinational hygiene products company focused on rapidly developing emerging markets in Africa, Latin America, and Central Asia, specializing in the development, manufacturing, and sales of baby diapers, pull-ups, sanitary napkins, and wet wipes [1] - The company achieved a market share of 20.3% in the African baby diaper market and 15.6% in the sanitary napkin market, ranking first in both categories based on 2024 sales [1] - In terms of revenue for 2024, LeShuShi ranks second in the African baby diaper market with a market share of 17.2% and second in the sanitary napkin market with a market share of 11.9% [1] Industry Insights - The emerging markets present significant growth opportunities, and the company holds a leading position within the industry [1] - LeShuShi has established a mature and stable sales network, which is expected to facilitate the replication of its success in other markets [1] - The company benefits from localized factories and a global supply chain system that supports its ongoing healthy operations [1]

Group 1 - The core viewpoint of the article highlights the initial performance of LeShuShi (02698) after its listing, with a significant drop of over 4% on the second day despite a peak increase of 40.46% on the first day, closing at a 25.95% gain [1] - LeShuShi is a multinational hygiene products company focusing on emerging markets in Africa, Latin America, and Central Asia, primarily engaged in the development, manufacturing, and sales of baby diapers, baby pull-ups, sanitary napkins, and wet wipes [1] - According to Frost & Sullivan, LeShuShi ranks first in the African market for baby diapers and sanitary napkins with market shares of 20.3% and 15.6% respectively, and ranks second in terms of revenue with market shares of 17.2% and 11.9% in the same categories [1] Group 2 - Guo Zheng International previously commented that emerging markets have significant development potential, and the company holds a leading position in the industry [2] - The company has established a mature and stable sales network, which is expected to replicate its success in other markets [2] - Local factories and a global supply chain system support the company's ongoing healthy operations [2]

Core Viewpoint - Leshu Health Limited, a multinational health products company focusing on emerging markets like Africa, has successfully listed on the Hong Kong Stock Exchange on November 10, raising a net amount of HKD 22.29 billion through its IPO [1][4]. Group 1: IPO Details - The IPO price was set at HKD 26.2, with a total of 90.88 million shares issued, resulting in a total fundraising amount of HKD 23.81 billion [1]. - The cornerstone investors include BA Capital, Arc Avenue, Arcane Nexus, and several others, collectively subscribing to USD 139 million [2][3]. Group 2: Financial Performance - For the first four months of 2025, the company reported revenue of USD 161.31 million and a profit of USD 31.1 million [10][11]. - Revenue projections for 2022, 2023, and 2024 are USD 319.9 million, USD 411.4 million, and USD 454.4 million respectively, with corresponding profits of USD 18.39 million, USD 64.68 million, and USD 95.11 million [11][12]. Group 3: Business Strategy - The net proceeds from the IPO will primarily be used to expand overall production capacity and upgrade production lines, with additional funds allocated for global business expansion and operational enhancements [4]. - Leshu Health aims to replicate its "localized products + self-built channels" model in emerging markets to compete for leadership in the global health products sector [4][9]. Group 4: Shareholding Structure - Prior to the IPO, the controlling shareholders, Shen Yanchang and Yang Yanjuan, held 66.42% of the company through Century BVI [15][22]. - Post-IPO, their stake decreased to 54.75%, while other shareholders like Luo Jichao and Wang Dajiang hold 5.69% and 1.48% respectively [24].