卢慧玲介绍，春节假期，市商务局联动全市重点商圈，精心打造"传统与现代交融、文化与潮流共生"的 沉浸式消费场景，让京城年味"热"起来"潮"起来。其中，全市商圈精心策划举办超35场亲子主题活动， 中粮·祥云小镇的史努比冰雪奇遇、檀谷冰雪游园会趣味盎然，成为冰雪休闲首选。北冰洋义利乐园、 北投爱琴海、万达广场等打造特色亲子乐园，融合趣味互动、文化体验等元素，让"遛娃"更有乐趣。 北京商报讯（记者 吴其芸）1月30日，在2026年北京市春节文化活动新闻发布会上，北京市商务局党组 成员、副局长、新闻发言人卢慧玲介绍，马年春节将至，为让市民和游客朋友们感受传统年味、体验时 尚新潮，市商务局联合各区及相关部门，联动各类市场主体，以"乐购新春·京彩四季"主题，推出460余 项新春促消费活动，全方位营造浓厚的节日消费氛围。 品味最地道的京韵年味儿当老字号莫属。卢慧玲表示，数十家老字号同步布局线上年货节，首农集团携 旗下三元、六必居等众多老字号品牌，打造京东年货节首农专区。全聚德（002186）、吴裕泰等老字号 依托线上店铺推出新春礼盒。春节前夕，市商务局还将进一步延伸服务场景，组织老字号品牌进机场、 进车站开展集中展售活动，让 ...

Core Insights - The article discusses strategies to boost consumer spending and economic activity during the Spring Festival in Jianyang, aiming to create a vibrant consumption environment and achieve significant economic milestones [1][9]. Group 1: Consumer Activation Strategies - Various departments are collaborating to implement targeted measures under six themes to meet diverse consumer needs and stimulate spending [2][8]. - The Municipal Bureau of Commerce is focusing on three key consumer groups: transit passengers, returning residents, and local residents, by creating diverse consumption scenarios [4][9]. - Specific initiatives include introducing international dining experiences, themed immersive performances, and promotional activities such as "One Ticket Super Jianyang" to enhance consumer engagement [4][6]. Group 2: Cultural and Recreational Integration - The Municipal Bureau of Culture, Sports, and Tourism is organizing over 30 events to enrich the cultural experience of consumers during the Spring Festival [6]. - Themed routes will be developed to cater to various interests, including urban sightseeing, traditional crafts, and family-friendly activities, enhancing the overall appeal of the festival [6][8]. Group 3: Agricultural Product Promotion - The Agricultural and Rural Affairs Bureau is focusing on connecting local agricultural products with holiday consumption, promoting 25 types of "Jianyang Quality Products" through various sales channels [7]. - The initiative aims to increase brand recognition and support local farmers while providing consumers with authentic local flavors [7]. Group 4: Safety and Consumer Confidence - Emphasis is placed on ensuring safety as a prerequisite for consumer confidence, with strict adherence to safety protocols across various sectors [9]. - Departments are tasked with monitoring safety measures, addressing consumer complaints, and ensuring a smooth shopping experience during the festive period [9]. Group 5: Overall Economic Development - The Spring Festival consumer promotion is viewed as a critical driver for economic growth and a showcase of Jianyang's urban charm [8][9]. - The city aims to leverage this opportunity for investment attraction and resource integration, fostering a collaborative consumption landscape [9].

中新网湖北新闻1月19日电 (陈罡)黄石市新闻发布到基层——开发区·铁山区"马到成功 精彩开局"新春促 消费系列活动发布会，18日在华侨城恐龙奇域旅游度假区举行，开发区·铁山区相关负责人介绍了新春 促消费系列活动整体安排。 新春健步走串联大冶湖环湖绿道、熊家境、父子山登山步道等区域优质步道，黄石奥体中心、黄金山综 合运动中心、国家轮滑基地、湖北省乒乓球学校等场馆设施免费开放，20余个基层全民健身中心春节不 打烊，让大家在参与中强健体魄、凝聚温情。 服务安民，强化质量安全保障 严把商品质量关、食品安全关、价格公平关，严厉打击哄抬物价、假冒伪劣等违法行为，维护公平有序 的市场环境；交通、城管等部门将优化交通疏导、城市管理相关举措，保障辖区市场秩序；各有关单位 和镇街也将细化活动方案，落实安全举措，确保各项活动安全、高效、有序开展。(完) 文化惠民，擦亮非遗主题名片 2月1日，开发区·铁山区将在太子镇举办太子豆腐产业园项目开工仪式暨第三届太子豆腐民俗文化展示 活动。通过项目开工、"春风行动"就业信息供需见面会、豆制品展销、非遗手作体验、民俗展演等形 式，推动太子豆腐的文化传承保护、助推太子豆腐产业园迅速建成投产、促 ...