Core Viewpoint - The article discusses the concept of "scene creation" and the evolution of new business models driven by AI, emphasizing the importance of reconstructing meaning in various contexts and the emergence of new species in business [4][18]. Group 1: Scene Creation and Evolution - The past decade has been marked by the evolution of "scene creation," where meticulously designed scenarios drive the growth of new business entities [10][17]. - The case of "San Yi Niao" illustrates the shift from merely offering products to providing highly personalized home scene customization solutions, highlighting the importance of understanding user needs [13]. - "Red Star Macalline" has transformed into an "AI home life destination," integrating home appliances, furniture, and decoration into a cohesive experience, showcasing the power of scene branding [15][17]. Group 2: Instant Emergence and Meaning Reconstruction - The concept of "instant emergence" suggests that the evolution of AI applications occurs through carefully designed scenarios, which are essential for understanding the rapid changes in the business landscape [18][22]. - The article emphasizes that AI's evolution is not just about technology but also involves a cognitive revolution that redefines human existence and meaning [24][26]. Group 3: Connection Revolution and Business Multiplication - The "connection revolution" is exemplified by brands like "Three Squirrels," which have adapted their organizational methods to align with the values and needs of younger consumers, enhancing efficiency and innovation [38][39]. - Xiaomi's approach to car manufacturing reflects a restructured organizational system that leverages its consumer electronics expertise, demonstrating the importance of strong connectivity in achieving business success [40]. Group 4: Green Growth and Scene Specificity - "Star Charging" exemplifies a digital energy company that integrates scene strategies to enhance energy management efficiency, showcasing the potential for sustainable growth through specific scene applications [43]. - The article argues that the more specific the scene, the stronger the connection, as seen in the collaboration between "Fen Zhong Media" and "Alipay," which creates seamless transitions between physical and digital experiences [46][48]. Group 5: AI Hardware and Market Dynamics - The rise of AI hardware in China is attributed to the country's rich scene-based product definitions and robust supply chain capabilities, leading to accelerated market validation and implementation [73]. - The article highlights the importance of physical AI in enhancing user experiences, as demonstrated by brands like "AAC Technologies," which focus on creating seamless human-machine interactions [60][62].

Core Viewpoint - The article emphasizes the ongoing "AI scene revolution" and the importance of reconstructing meaning in specific contexts, highlighting the need for businesses to adapt to the evolving landscape shaped by AI technologies [5][20]. Group 1: Scene Creation and Evolution - The concept of "scene creation" has been pivotal over the past decade, driving the development of new business models and brands, such as Luckin Coffee and Red Star Macalline, which have successfully navigated market changes through innovative scene strategies [12][17]. - The evolution of brands like Sanwing Bird illustrates the shift from product-centric to solution-oriented approaches, focusing on personalized home scene customization [15]. - Red Star Macalline's transformation into an "AI home life destination" showcases the integration of home appliances, furniture, and home decoration into a cohesive shopping experience [17][19]. Group 2: Instant Connection and Meaning Reconstruction - The article discusses the significance of "NOW" as a concept of connection in the AI era, where businesses must focus on real-time engagement and meaningful interactions with consumers [31]. - Platforms like Xiaohongshu exemplify the shift towards immediate connection, transforming user-generated content into a valuable resource for decision-making and community engagement [33][35]. - The connection revolution is highlighted through brands like Three Squirrels, which have adapted their organizational structures to enhance responsiveness and innovation in product development [38][39]. Group 3: AI and Physical World Integration - The emergence of "physical AI" is reshaping human-machine interactions, allowing for a more intuitive and responsive experience in everyday environments [61][62]. - Companies like AAC Technologies are pioneering solutions that integrate AI into physical spaces, enhancing user experiences through sensory technology [62][64]. - The article emphasizes the importance of creating seamless interactions between digital and physical realms, as seen in the case of brands like Xiaomi and their approach to automotive manufacturing [40][71]. Group 4: Retail and Experience Innovation - The transformation of retail spaces into experiential destinations is exemplified by Anta's innovative store concepts, which blend art and community engagement to enhance customer experiences [78][79]. - The article highlights the need for physical spaces to evolve alongside digital advancements, ensuring that consumer experiences are holistic and engaging [80][83]. - The rise of emotional commerce, particularly through collectible toys, reflects a shift in consumer preferences towards products that resonate on a personal and emotional level [85][86].

Group 1 - The audience of Wu Sheng's "New Species Explosion" speech consists of venture capitalists, media entrepreneurs, and opinion leaders who are either eager to participate in a significant event, observe product presentations, or listen to insights from the past year [1][2] - Wu Sheng's speech reflects his keen enthusiasm and sensitivity towards new trends, companies, and products, allowing him to highlight noteworthy companies even amidst sponsor-driven content [3] - His long-term focus on product and scene development adds observational value to his annual speech, showcasing the effort and investment put into the presentation, such as the 2 million yuan spent on the circular screen [3] Group 2 - Wu Sheng's entrepreneurial journey began with a desire to explore a new consulting model, distinct from traditional firms like McKinsey and local marketing agencies, aiming to create a unique consulting service [8] - The timing of his entrepreneurial venture in 2015 coincided with the rise of new companies in the mobile internet space, presenting opportunities across various industries [8] - Despite his past experiences with prominent companies, Wu Sheng's financial gains from these roles remain uncertain, indicating a lack of the typical financial drive seen in many entrepreneurs [7][9] Group 3 - Wu Sheng's upcoming speech themes for 2024 and 2025 reflect a personal evolution, focusing on "Designing a New Self" and "Philosophical Lifestyle," suggesting a shift towards introspection and the complexities of life [12][14] - The philosophical theme highlights the contradictions and variances in human existence, emphasizing that no one has a fixed identity or path, which aligns with Wu Sheng's journey of self-discovery [14]

Core Insights - The concept of "scene" as a new business methodology has evolved significantly since the publication of "Scene Revolution" in 2015, transitioning from a niche to a mainstream approach by 2022, culminating in the formal introduction of "scene brands" [2][4] - The emergence of AI technology has drastically altered the landscape, compressing the cycle of new scene creation into instantaneous moments, emphasizing the need for businesses to provide immediate certainty and ownership in an AI-driven era [4][5] Group 1: New Species and Their Emergence - The term "instant emergence" reflects the rapid development of meaningful connections following technological advancements, with AI accelerating the deconstruction of traditional business narratives [5][7] - Businesses are now tasked with capturing moments of significance in a meaning vacuum created by AI, transforming consumer desires into tangible, participatory scenes [5][7] Group 2: Building Meaningful Brands - The creation of "religious brands" aims to establish a strong sense of meaning and trust amidst information overload, serving as a spiritual anchor for users [7] - Companies are encouraged to weave intricate systems that capture attention in daily life, embedding small yet profound moments of meaning into consumer experiences [7] - Understanding "metaphorical consumption" allows businesses to convert abstract emotions into purchasable cultural symbols, facilitating self-healing and connection among like-minded individuals [7] Group 3: The Future of Business - The AI scene revolution is positioned as a timely opportunity for reshaping value chains, with new business wisdom emerging from these instantaneous moments [8] - The depth of understanding in this new era is equated with the speed of business, suggesting that cognitive depth will drive commercial success [9]