5月27日，拼多多发布截至3月31日的2025年第一季度财报。《中国经营报》记者注意到，数据显示，第 一季度拼多多营收增速放缓，随着多项投入增加净利润也出现下跌。 具体来看，拼多多第一季度总营收956.72亿元，同比增长10%，连续多个季度增速放缓。在利润端，归 属于普通股股东的净利润147亿元，较去年同期跌去47%；非美国通用会计准则下净利润169亿元，同比 下跌45%。 据记者了解，今年以来，拼多多在"百亿减免"等举措基础上推出了"千亿扶持"这一重磅惠商政策，一方 面通过技术服务费、推广软件服务费及店铺保证金的减免，大幅降低中小商家的经营成本；另一方面通 过"百亿消费券""超级加倍补"等创新玩法，以平台超额补贴的方式助力中小商家寻找确定性的增量市 场，实现新质转型。 结合此次数据，拼多多对中小商家的超额投入已经影响了短期的财报表现。拼多多集团董事长、联席 CEO陈磊表示，当下市场正在快速变化，我们对商家的反哺和扶持是这个阶段必须要承担的责任，只有 优先保障用户和商家的利益，才能创造更优质的平台生态。 可以看出，拼多多对中小商家的扶持并非喊喊口号，而是真金白银的投入。这种超额投入，也将持续相 当长时间。 拼 ...

Core Viewpoint - Pinduoduo's Q3 2025 financial report shows a 9% revenue growth, reaching 108.3 billion yuan, driven by the "100 Billion Support" initiative aimed at enhancing the ecosystem and benefiting consumers and merchants [1][3]. Group 1: Financial Performance - Pinduoduo reported a revenue of 108.3 billion yuan for Q3 2025, marking a 9% increase year-on-year [1]. - The company emphasizes its commitment to long-term value creation and social responsibility, reflecting on its growth over the past decade [2]. Group 2: Agricultural Support Initiatives - The "100 Billion Support" initiative has significantly boosted agricultural e-commerce, with agricultural product sales increasing by 47% year-on-year in the first half of the year [3]. - Pinduoduo invested 10 billion yuan in subsidies and 20 billion yuan in traffic resources to support local agricultural products during the harvest season [3]. Group 3: Industry Transformation - Pinduoduo's "New Quality Supply" initiative has helped transform various industrial clusters, promoting quality upgrades and brand development among local merchants [6][9]. - The company has facilitated a shift from OEM to brand development in regions like Shaodong, where local businesses have leveraged data analytics for product innovation [7][9]. Group 4: Future Outlook - Pinduoduo aims to continue its focus on consumer value and high-quality development in the next decade, aspiring to combine elements of "Costco" and "Disney" in its business model [10].

Core Viewpoint - Pinduoduo (PDD.US) reported a revenue of 95.7 billion yuan for Q1 2025, reflecting a 10% year-on-year growth, although the growth rate has slowed down due to external environmental changes and ongoing investments in high-quality development [1] Group 1: High-Quality Development Strategy - Pinduoduo has intensified its high-quality development strategy this year, launching the "100 Billion Subsidy" and the new "100 Billion Support" strategy to reduce costs for merchants and promote industrial transformation [1][2] - The management emphasizes the importance of supporting merchants through short-term challenges, indicating a willingness to sacrifice short-term performance for long-term health of the platform [2] Group 2: Merchant Support Initiatives - The establishment of the "Merchant Rights Protection Committee" aims to address merchant needs and enhance service mechanisms, with initiatives like regular communication and violation warning functions introduced [3][5] - The "100 Billion Support" strategy has led to significant reductions in store security deposits for various categories, alongside increased support for small and medium-sized merchants [5][6] Group 3: Consumer Benefits and Market Dynamics - The "100 Billion Support" plan includes consumer subsidies, with initiatives like the "100 Billion Merchant Feedback Plan" and various coupon campaigns to enhance consumer demand and improve supply-demand matching [6][9] - Pinduoduo is exploring innovative models like "platform direct subsidies" to ensure competitive pricing for consumers while safeguarding merchant interests [6] Group 4: Agricultural and Technological Advancements - The "2025 Good Specialty Products" initiative focuses on enhancing support for agricultural merchants, implementing customized solutions to improve the value of local specialties and boost farmer incomes [9][10] - The establishment of the "Digital Business + New Farmers" technology center aims to drive innovation in agricultural operations, addressing industry pain points through automation and data-driven solutions [10]