旅游跨界融合

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有料、有趣、有深度 暑期旅游“热”力全开 多元业态激发经济新活力
Yang Shi Wang· 2025-09-02 08:13
Group 1 - The summer tourism market has seen a significant increase in consumer enthusiasm, characterized by diverse and high-quality cultural and tourism consumption [1][2] - The peak travel period began in early July, coinciding with school holidays, with family trips dominating the market, accounting for approximately 80% of bookings [4][6] - The number of travelers, spending, and travel distances have reached historical highs, with a notable increase in cross-province travel and self-driving tourism [6][8] Group 2 - Popular tourist destinations include Shanxi for its ancient architecture, Xinjiang for its natural beauty, and Yunnan for its pleasant climate and diverse cultures, with some regions experiencing over 200% growth in orders [8][10] - County-level tourism is thriving, with a 42% year-on-year increase in orders, driven by younger consumers seeking authentic local experiences [10][12] - The demand for summer cooling tourism has surged, with night economy activities and technology-driven tourism becoming new highlights [12][15] Group 3 - The inbound tourism market is booming, influenced by relaxed visa policies, with foreign tourists seeking deeper cultural experiences in China [17][19] - The trend of "China tours" is gaining popularity, with foreign visitors increasingly interested in local culture and shopping experiences [19][20] - Major cities like Shanghai, Shenzhen, and Beijing are leading destinations for inbound tourists, who are exploring beyond traditional coastal hubs [20]
三亚携手泡泡玛特开展主题城市营销
Hai Nan Ri Bao· 2025-07-22 01:34
三亚携手泡泡玛特开展主题城市营销 旗下DIMOO形象将现身鹿城各大景区 作为泡泡玛特旗下探索可持续发展的潮玩IP形象,DIMOO在现场与三亚市旅游发展局共同发起"守 护自然-可持续旅游"行动倡议,号召市民游客共同关注海洋保护、可持续旅行等环保内容。随后, DIMOO"三亚自然之旅"宣布启幕,750架无人机在三亚夜幕中升空演绎DIMOO生动可爱的形象。 7月20日起至9月20日,DIMOO"自然的形状"艺术装置将现身cdf三亚国际免税城及蜈支洲岛、天涯 海角、三亚湾等地标景区,形成自然与潮流融合的城市艺术地图。如在蜈支洲岛展出DIMOO形象装 置"聆听",融入三亚市市花"三角梅"点缀,丰富了整体装置的地域性和色彩感;天涯海角则呈现DIMOO 形象装置"风化",凝聚山川之力的岩石,连每一道阴影都彰显民俗人文的温度和厚度;三亚湾展出的 DIMOO形象装置"起风",则与海浪沙滩形成完美对应,与来往游人一起感受海风的形象。 据悉,9月下旬至11月正式落地cdf三亚国际免税城的"自然的形状"主题展,将打造沉浸式"生长花 园"主题艺术展全国首展,倡导"每一种生命,都在自己的土壤里,自在地生长"的理念,将DIMOO WORL ...