Group 1 - The summer tourism market has seen a significant increase in consumer enthusiasm, characterized by diverse and high-quality cultural and tourism consumption [1][2] - The peak travel period began in early July, coinciding with school holidays, with family trips dominating the market, accounting for approximately 80% of bookings [4][6] - The number of travelers, spending, and travel distances have reached historical highs, with a notable increase in cross-province travel and self-driving tourism [6][8] Group 2 - Popular tourist destinations include Shanxi for its ancient architecture, Xinjiang for its natural beauty, and Yunnan for its pleasant climate and diverse cultures, with some regions experiencing over 200% growth in orders [8][10] - County-level tourism is thriving, with a 42% year-on-year increase in orders, driven by younger consumers seeking authentic local experiences [10][12] - The demand for summer cooling tourism has surged, with night economy activities and technology-driven tourism becoming new highlights [12][15] Group 3 - The inbound tourism market is booming, influenced by relaxed visa policies, with foreign tourists seeking deeper cultural experiences in China [17][19] - The trend of "China tours" is gaining popularity, with foreign visitors increasingly interested in local culture and shopping experiences [19][20] - Major cities like Shanghai, Shenzhen, and Beijing are leading destinations for inbound tourists, who are exploring beyond traditional coastal hubs [20]

Core Viewpoint - The collaboration between Sanya and Pop Mart aims to promote sustainable tourism through the DIMOO brand, enhancing the city's cultural and artistic appeal while addressing environmental concerns [1][3]. Group 1: Event Overview - The "DIMOO Sanya Nature Journey" themed city marketing event was launched on July 20 at the CDF Sanya International Duty-Free City [1]. - The event features the DIMOO character in various scenic spots, including Wuzhizhou Island, Tianya Haijiao, and Sanya Bay, creating an artistic map that merges nature with trendy elements [2]. Group 2: Artistic Installations - DIMOO's artistic installations will be displayed at key locations, such as "Listening" at Wuzhizhou Island, "Weathering" at Tianya Haijiao, and "Wind" at Sanya Bay, each reflecting local culture and natural beauty [2]. - A nationwide first exhibition titled "Natural Shapes" will take place from late September to November, promoting the idea of sustainable growth and integrating art with environmental awareness [2]. Group 3: Tourism Development Strategy - The Sanya Tourism Development Bureau views this initiative as an innovative attempt to blend tourism with other sectors, leveraging the city's natural resources to create a diverse product system [3]. - This collaboration is expected to attract younger tourists, enhance the tourism experience, and potentially increase visitor stay duration and spending during the summer tourism peak [3].