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鄂西山区小城激发“避暑游”新活力
Xin Hua She· 2025-08-24 13:47
当重庆、武汉等城市被高温"炙烤"时,位于鄂西山区的湖北利川却因凉爽的气候成为避暑天堂。暑期,这座总人口不足百万的小城,以独特的 气候资源,涌动着经济社会发展的生机活力。 利川境内高山密布,城区平均海拔约1100米,夏季平均气温仅22摄氏度左右。它被夹在武汉和重庆两座"火炉"城市之间,是长江流域不可多得 的"凉城"。 在利川市团堡镇野猫水村,青山绿水环绕,白墙灰瓦的民居错落有致。清风拂过,带来阵阵凉意。入夏以来,操着重庆、武汉、上海等各地口 音的"候鸟"来到这里长住避暑。 在距离野猫水村仅有几十公里的利川腾龙洞景区,洞内常年保持14至18摄氏度,游客从各地赶来,进入这方"自带空调"的避暑秘境。 土家吊脚楼上,一位披着红纱的新娘,坐在阁楼上一边织着土家织锦,一边和楼下的姊妹们唱着歌,画面唯美动人……天然溶洞里,光影变 幻,一场大型民族歌舞秀正在上演。 游客在利川腾龙洞景区观看大型民族歌舞秀。新华社发(郑家裕摄) "在这么壮观的溶洞里看民族歌舞,歌声在洞里回荡,感觉很震撼!"一位来自重庆的游客说。据景区负责人介绍,6月以来,景区日均接待游 客超1万人次。 据当地文旅部门介绍,6月至今,利川共接待避暑游客约75万人次 ...
新华视点丨暑期经济多元业态观察:文旅融合激活消费新引擎
Xin Hua Wang· 2025-08-21 08:05
Group 1 - The summer consumption market in China is experiencing a new wave of cultural and tourism integration, showcasing the vitality of the Chinese economy [1] - The "cool economy" in Taibai County, Shaanxi, is driving the development of the homestay industry, transforming "cool resources" into a "hot industry" to attract more tourists [4] - The "paper folding camp" in Zhejiang's Puyuan Town features 29 origami masters from 8 countries, attracting around 400 origami enthusiasts this summer [5] Group 2 - Yiwu, as the world's largest small commodity distribution center, is seeing an increase in foreign buyers due to the expansion of China's visa-free policies [7] - The inbound tourism heat is rising, with Yiwu attracting foreign tourists through a "tourism + shopping" model [8] - The "Midsummer Cihu Night" theme event in Ningbo's Jiangbei District is revitalizing the night economy by extending the consumption chain through cultural empowerment [10] Group 3 - The summer cultural tourism market has delivered impressive results, with innovative practices in intangible cultural heritage breathing new life into traditional culture [12] - The cross-border shopping trend reflects China's magnetic appeal for openness, while the night economy showcases vibrant consumer scenes [12] - The integration of ecological resources into economic activities demonstrates that identifying unique features and fostering deep integration can continuously inject momentum into high-quality development [12]
避暑需求撬动县域游“清凉”出圈
Xin Hua Wang· 2025-08-20 10:36
Core Insights - The article highlights the rising trend of summer tourism in China, particularly in cooler regions, as a response to extreme heat experienced in many areas [1][4] - Various localities, such as Weining County in Guizhou and Jilin's Ji'an, are transforming into popular summer destinations, boosting local economies through tourism [1][2] Group 1: Tourism Trends - The demand for summer vacations has surged, with destinations like Urumqi, Kunming, and Ji'an gaining popularity among tourists seeking cooler climates [1] - Ji'an is leveraging its unique cultural and natural resources to attract visitors, including heritage sites and local events [2] Group 2: Economic Impact - The influx of tourists has led to significant economic benefits, with Ji'an's tourism department reporting a rise in visitor numbers and regional tourism revenue [3] - In Weining, local events and activities have drawn thousands of visitors, enhancing the area's cultural tourism appeal [1][3] Group 3: Infrastructure and Accessibility - The improvement of transportation networks, including highways and high-speed rail, is facilitating easier access to these emerging tourist destinations [2] - The G331 National Road, a key project under the national "14th Five-Year Plan," is set to enhance tourism connectivity in Jilin Province [1][2] Group 4: Visitor Experience - Tourists are enjoying diverse activities, from camping and barbecuing to cultural performances, contributing to a rich and engaging travel experience [1][3] - The natural environment, characterized by low temperatures and high forest coverage, is a significant draw for visitors seeking relaxation and outdoor activities [2][3]
“凉资源”成“热经济”——文旅融合催热云南曲靖“避暑经济”
Xin Hua Wang· 2025-07-20 01:48
Core Insights - The article highlights the transformation of "cool resources" into a "hot economy" in Qujing, Yunnan, driven by the integration of culture and tourism, particularly in the context of summer tourism [1][5]. Group 1: Tourism Growth - Qujing's cool climate and unique tourism resources have attracted a significant number of visitors, with a reported 33.96 million tourists expected from May to September 2024, generating a total tourism expenditure of 36.436 billion yuan [2]. - The number of tourists staying for more than 15 days has notably increased, indicating a shift towards longer-term stays [2]. Group 2: Service Optimization - Qujing has enhanced visitor experiences by optimizing service offerings and introducing diverse cultural tourism products, such as community dining options tailored to various regional tastes [3]. - The city has developed over 90,000 travel accommodations, capable of hosting more than 400,000 visitors simultaneously, with some facilities designed to meet the needs of elderly tourists [3]. Group 3: Cultural Integration - Qujing has organized various cultural and recreational activities, including concerts, educational tours, and sports events, to create vibrant consumer experiences and boost local economic activity [5]. - The city aims to shift from short-term tourism to seasonal residency, enhancing the overall experience for summer visitors and contributing to sustained economic growth [5].
兴安盟打造北纬47°避暑旅游新地标
Nei Meng Gu Ri Bao· 2025-07-16 01:36
Core Insights - The article highlights the unique climate and ecological advantages of the Xing'an League, particularly Alshan, as an ideal summer vacation destination, promoting its cool temperatures and high air quality [1][4]. Group 1: Climate and Ecological Advantages - Xing'an League is recognized as the first "summer vacation destination" in the region, leveraging its geographical, climatic, and ecological resources [1]. - The average summer temperature in Alshan is 22°C, with an air quality excellent rate of 98.1% and a negative oxygen ion concentration three times higher than the WHO's "particularly fresh" standard [1][4]. - Alshan boasts a forest coverage rate of 81.2%, contributing to its appeal as a summer retreat [1]. Group 2: Tourism Development and Experience - The average stay of tourists in Alshan has increased from 1.6 days to 2.5 days, indicating a shift from mere sightseeing to deeper engagement with the destination [2]. - New tourism products such as forest wellness, educational travel, and unique performances are being introduced, enhancing the overall visitor experience [2]. - The tourism offerings in Xing'an League extend beyond Alshan, with attractions like the Ulanmaodu Grassland showcasing immersive experiences in nature and local culture [2][3]. Group 3: Infrastructure and Brand Building - Recent infrastructure developments and branding efforts have significantly improved the overall capacity and quality of tourist experiences in Xing'an League [3]. - Key projects like the Alshan Deer Horn Bay Hot Spring Resort and the Oxygen Heart Forest Bathing Trail have been established to support tourism growth [3]. - The release of scientific reports, such as the "Xing'an League Summer Climate Resource White Paper," provides data-driven insights to support the tourism industry's development [4]. Group 4: Future Tourism Strategies - Xing'an League is focusing on a "summer + tourism" model, creating diverse tourism routes that combine wellness, education, night tours, festivals, and cultural creativity [5]. - The local government aims to enhance product offerings and service quality to solidify Alshan's reputation as a "natural oxygen bar" and a benchmark for ecological tourism [5]. - The ongoing development of summer tourism is expected to attract more visitors seeking a poetic and refreshing escape from the heat [5].
黑龙江旅游全球圈粉:各国旅行商“群聊”合作揽客
Zhong Guo Xin Wen Wang· 2025-05-23 04:45
Core Insights - Heilongjiang Province is actively expanding its international tourism market, with a significant increase in inbound tourist numbers and spending, driven by the Belt and Road initiative and visa facilitation policies [1][3]. Group 1: Inbound Tourism Growth - From January to April 2025, Heilongjiang received 696,000 inbound tourists, with spending reaching 7.78 billion RMB, marking year-on-year increases of 107.3% and 120.6% respectively [1]. - The province is leveraging its reputation for ice and snow tourism to attract more international visitors [1]. Group 2: International Collaboration - The "Ice and Snow Silk Road" event in Harbin brought together travel agents from various countries to explore collaboration opportunities [3]. - Suggestions from international travel agents include enhancing travel experiences, optimizing incentive policies for travel agencies, and focusing on student travel programs [3][5]. Group 3: Marketing and Promotion Strategies - Heilongjiang is promoting its diverse tourism resources, including ecological and cultural attractions, to attract visitors beyond winter tourism [5]. - The province is planning summer tourism initiatives and events to further boost inbound tourism during peak seasons [5].