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啤酒,连续多年销量下滑,为何卖不动了
Sou Hu Cai Jing· 2025-07-13 08:46
1:价格越来越贵,以前喝这种工业啤酒,是为了便宜,但如今其价格却一直飙升。以前两块钱一瓶的 啤酒,现在基本上没有了,随便一瓶就要5块,甚至更贵。与工资不成正比,所以放弃啤酒也就情有可 原了。 夜幕降临,华灯初上,嘈杂的街道中藏着一家家烧烤摊,龙虾馆,三五好友一桌,大口吃肉,大口喝 酒,也许这才是夏天最舒服的打开方式。尤其是对于男同志而言,没有什么烦恼是一杯冰镇啤酒解决不 了的,如果有那就两杯,三杯,直到扶墙走!但,有的小伙们发现了,作为夏季"宵夜之王"的啤酒,为 何连续多年销量下滑,卖不动了?这5个原因,让顾客心寒! 3:老龄化进程加速,现在的人都比较注重养生,出于对健康的考虑,尤其是上了年纪的一些人,这种 工业啤酒就不怎么爱喝了。据调查20-50岁阶段的人才是啤酒消费的主力军,但随着老龄化程度的加 深,消费人群在不断地缩减,所以啤酒销量下滑也是情理之中的。 4:选择越来越多样,随着社会的发展,人们越来越注重生活品质,喝酒的品味也在逐渐提高。尤其是 对于现在的年轻人而言,这种工业啤酒就是低端酒的象征,感觉上就很low。再就是精酿,原浆的出 现,口感醇厚,香味浓郁,让人们又有了新的选择。还有许多低度且口味多样的 ...
“胖改”中原突围记:郑州试验田,育出永辉全国转型样本
Sou Hu Cai Jing· 2025-07-12 09:17
Core Insights - The article highlights the transformation of Yonghui Supermarket in Zhengzhou, which adopted the "Fat Donglai model" and achieved significant sales growth, with the first-day sales reaching 1.88 million yuan, 13.9 times higher than before the transformation [1][8][10] - Zhengzhou has been identified as a strategic location for this transformation due to its large population and economic potential, making it a key area for Yonghui's expansion [3][4][7] Group 1: Transformation Details - The transformation began in June 2023, with the Zhengzhou store undergoing a 19-day renovation, leading to a remarkable sales increase [8][10] - The store reduced 81.3% of its original product offerings, aligning 90% of its new product structure with that of Fat Donglai, introducing popular items to attract customers [10][12] - Employee welfare improvements included raising base salaries from 2,500 yuan to 4,500 yuan and providing additional benefits, enhancing employee satisfaction and service quality [10][12] Group 2: Market Performance - Zhengzhou's retail sales reached 588.46 billion yuan in 2024, with a year-on-year growth of 4.7%, positioning it as the second-largest consumer city among central provincial capitals [4] - From January to May 2024, retail sales totaled 276.3 billion yuan, with May alone seeing an 8.7% increase year-on-year [4] - The store's average daily customer flow remains stable at approximately 8,000 to 10,000, indicating sustained interest post-transformation [12] Group 3: Expansion and Future Plans - The transformation model is being replicated across over 100 stores nationwide, with significant increases in customer traffic and sales reported [13][17] - Yonghui plans to expand the "Fat Donglai model" to 178 stores by August 2024, covering 66 cities, with a long-term goal of transforming 300 stores by early 2026 [17] - The company is also focusing on training core store managers to enhance operational capabilities, ensuring the successful implementation of the transformation model [15][17]
2025方庄美食季7月12日开启!到“食”尚方庄感受人间烟火气
文创潮玩·手作艺术市集:感受非遗魅力,捏面人、剪纸大师现场互动教学;探索美食品牌的妙趣文创周边;更 有职工厨艺大赛获奖作品及面塑、食雕达人的精彩表演,艺术与美食在此交融。 当夜幕低垂,这里将点亮"月光食堂"——别具一格的灯光艺术装置让方庄的夜色更炫酷,观看知名调酒师的炫目 大师秀,品尝特色夜间烧烤等美食,让夜晚的方庄活力持续升温,烟火气更浓。 烟火蒸腾处,方庄正青春!作为曾经的亚洲第一大社区,美食串联起了人们对方庄的记忆。2025方庄美食季 以"幸福方庄三重奏"为核心,将精心打造三大主题市集,满足市民多元化的需求。 盛夏美味·美食荟萃市集:老字号与新势力在此碰撞!重温"金鼎轩""全聚德""一碗居"等方庄经典的地道风味,邂 逅京城人气网红店铺带来的创意烘焙与新奇小吃,更可一站式打卡各地美食、优质西餐及融合菜系,让舌尖开启 环球旅行。 咖啡&微醺·潮饮体验区:日间的精品咖啡实验室,手冲、特调、拉花技艺轮番上演,无缝切换至傍晚的"微醺时 光",精酿啤酒品鉴、创意鸡尾酒调制,在咖啡香与酒香中,尽享惬意社交氛围。 京城老牌餐饮街——方庄,这个盛夏将邀您共赴一场融合地道风味、潮流文化与烟火气的味蕾狂欢! 7月12日,首届 ...
北京朝阳14家餐饮门店因食安问题被通报 涉及咏巷炸鸡、太熟悉等品牌
Yang Guang Wang· 2025-07-12 07:28
Core Viewpoint - The Beijing Chaoyang District Market Supervision Administration has released a notice regarding the inspection of restaurants, listing 14 establishments that failed to meet food safety standards and were placed on a "blacklist" for various violations of the Food Safety Law of the People's Republic of China [1][2][3]. Summary by Category - **Violations Related to Environmental Hygiene** - Multiple restaurants, including Beijing Weidao Catering Management Co., and Beijing Chengbei Miaomiao Catering Management Co., were found to have issues with unsanitary conditions, violating Article 33 of the Food Safety Law [1][2][3][4][5][10][11]. - **Violations Related to Food Equipment and Facilities** - Beijing Guowei Rongxiang Catering Co. was cited for improper cleaning and disinfection of food utensils, violating Article 56 of the Food Safety Law [6]. - Beijing Lazy Chef Trading Co. was noted for failing to maintain pest control measures in food service areas, also violating Article 33 of the Food Safety Law [8]. - **Violations Related to Personnel Health** - Beijing Yihuiyuan Catering Co. was found to have food production personnel without health certificates, violating Article 45 of the Food Safety Law [9]. - **General Non-compliance** - Other establishments, such as Beijing Taishuxi Catering Management Co. and Beijing Shishang Huijing Catering Management Co., were issued correction notices for various operational non-compliance issues [10][11][12].
北京国际燕京啤酒文化节开幕,缤纷活动轮番登场
Core Points - The 34th Beijing International Yanjing Beer Culture Festival and 2025 Yanjing Beer Summer Carnival opened on July 11 and will last for 10 days until July 20, offering a variety of summer activities for citizens and tourists [1] Group 1 - The festival features a "100-meter craft beer corridor" showcasing 16 brands and over 100 types of craft beer, including innovative flavors like sugar-coated hawthorn sour wheat and green bean-flavored ale [3] - An "International Food Corridor" offers over 70 types of international cuisine, creating a vibrant atmosphere with attendees enjoying food and drinks together [3] - The event includes a cross-border music festival, outdoor activities like stargazing rooms and robot soccer, catering to both adults and children [5] Group 2 - Shunyi District introduced a "ticket root economy" during the festival, connecting over 200 star enterprises to enhance the experience for visitors through various discounts and activities [5] - Five themed cultural tourism routes were launched, including "Global Cheers·Yanjing World Tavern Line" focusing on international beer culture and "Artistic Tipsy Tour Line" combining art exhibitions with beer tasting [5]
泊里啤酒美食嘉年华开设啤酒交易所等25个项目
Sou Hu Cai Jing· 2025-07-11 09:03
泊里啤酒美食嘉年华:25个特色项目点燃夏日消费新活力 盛夏时节,青岛西海岸新区泊里镇迎来一场别开生面的消费盛宴——泊里啤酒美食嘉年华正式拉开帷幕。作为青岛国际啤酒节的重要延伸活动,本届嘉年华 以"啤酒+美食+文化"为核心,创新推出"啤酒交易所""沉浸式美食工坊""非遗文化市集"等25个特色项目,通过"场景化、互动化、年轻化"的运营模式,打造 集消费、娱乐、文化于一体的城市夜经济新地标。活动首日便吸引超3万人次参与,现场销售额突破500万元,成为青岛暑期消费市场的一匹"黑马"。 "啤酒交易所"首秀:金融思维激活消费新场景 作为本届嘉年华的最大亮点,"啤酒交易所"项目将金融交易概念与啤酒消费深度融合。主办方联合青岛啤酒博物馆推出"啤酒期货""啤酒期权"等互动玩法: 游客可通过完成指定任务获取"啤酒币",在交易大厅兑换限量款精酿啤酒或参与竞拍活动;商家则通过"啤酒指数"实时调整供应策略,形成供需双向互动的 动态市场。 "这种模式既保留了啤酒节的娱乐属性,又增加了策略性和社交性。"活动策划方负责人表示,首日"啤酒币"交易量突破10万枚,最高溢价达300%,带动周 边餐饮、零售销售额同比增长40%。不少年轻游客表示,这 ...
济南精酿啤酒节明天将在恒隆广场启幕
Qi Lu Wan Bao· 2025-07-10 09:47
Core Viewpoint - The "Uncompromising Ski·2025 Jinan Craft Beer Festival" is set to take place from July 11 to 13, showcasing nearly 50 domestic and international craft beer brands with over 400 unique craft beer options, aimed at enhancing Jinan's nightlife and economy [1][3]. Group 1: Event Details - The festival is organized by the Jinan Municipal Bureau of Commerce and the Shandong Supply Chain Management Association, with participation from various local and international craft beer brands [1][3]. - The event will be held at the central location of Henglong Plaza, surrounded by iconic Jinan landmarks, providing a scenic backdrop for attendees [3][4]. - The festival aims to create a "global taste journey" by featuring top craft beer brands and local delicacies, catering to both newcomers and seasoned craft beer enthusiasts [3][4]. Group 2: Participating Brands and Activities - Nearly 50 popular craft beer brands, including international names like Belgian White Bear and local favorites like Quancheng Craft Beer, will be present, with many brands making their debut in Shandong or Jinan [4]. - A "dream team" of around 100 renowned bar owners will engage with attendees, promoting craft beer culture through direct interaction [4]. - The festival will feature a large music stage with live performances, creating an immersive experience that combines taste exploration, cultural trends, and summer festivities [5]. Group 3: Accessibility and Participation - The event is open to the public with no entry fee or token sales, allowing attendees to purchase and enjoy drinks freely [5].
夏日消费来了“新物种”
Xin Hua Wang· 2025-07-10 05:16
记者来到正在试营业的此刻咖啡,只见两个相邻的罐体被打通,一边是咖啡吧台,一边是调酒吧台,几名年轻顾客坐在罐子里品咖啡。沿着楼梯 登上油罐顶部,整个油脂厂尽收眼底,这里将被改造成天台花园,作为精酿啤酒体验区,并在周末举办小型音乐会。 紧邻此刻咖啡店,是一家由油脂厂办公楼改造而成的快闪艺术商店。近期,商店主题是"夏日创意集合",展示了泥塑、皮老虎等10多种不同类型 的文创产品。 来自江苏省无锡市的邱先生和家人到长沙旅游,将油脂厂作为游览完岳麓山和橘子洲之后的下一站。从钢铁厂退休的邱先生走进带着工业气息的 艺术商店,感到既亲切又新鲜,"好像唤起了过去的记忆"。一家人挑选了200多元的商品,准备带回去送给朋友。 这个夏天,湖南长沙湘江之畔,一个消费"新物种"闯入了人们的生活。 初见它时,不过是3大9小共12座外表斑驳的油罐,和不远处的摩天大楼相比,显得很不起眼。走进去,里面却是咖啡店、啤酒屋、展览馆、艺术 商店等,足以勾起市民和游客的好奇心。 这便是焕然一新的长沙油脂厂。曾几何时,它是长沙市粮油公司油脂仓库,见证了老百姓提着油壶凭票打油的历史。20世纪90年代停止运营后, 这里一度闲置。如今,长沙油脂厂引入策展商业、 ...
活力中国调研行|椒“傲”与药“强” 江西涉农产业向未来
Xin Hua She· 2025-07-10 00:04
Group 1: Chili Pepper Industry in Jiangxi - Jiangxi's chili pepper industry, particularly in Gao'an, has seen significant growth, with an annual planting area of approximately 15,000 acres and a production volume of around 60,000 tons, generating a total output value of about 360 million yuan [1][3] - The implementation of an innovative model involving government guidance, village investment, cooperative operation, and farmer participation has improved the chili pepper supply chain, addressing previous challenges such as product variety and market access [3][4] - The Gao'an chili pepper industry park has created over 300 jobs in surrounding towns and is projected to see a 30% increase in production in 2024, with purchase prices doubling [3][4] Group 2: Traditional Chinese Medicine Industry in Jiangxi - The Renhe Group in Zhangshu City has successfully integrated traditional Chinese medicine with modern health products, achieving significant sales growth, with some products exceeding 100 million yuan in annual sales [5][7] - The company has adapted traditional formulations into more convenient forms, such as tablets and capsules, while reducing sugar content to cater to modern consumer preferences [5][8] - Jiangxi's traditional Chinese medicine industry has established itself as a leading sector in the central region, with a total sales revenue of 16.75 billion yuan in 2024, reflecting a year-on-year growth of 6.42% [8][9]
燕京啤酒2025上半年预盈超10.62亿 聚焦大单品中高档产品收入占超六成
Chang Jiang Shang Bao· 2025-07-09 22:28
得益于产品结构优化、成本控制和市场拓展,燕京啤酒(000729)实现营收、净利双增长。 近日,燕京啤酒(000729.SZ)公告称,预计2025年上半年归属于上市公司股东的净利润(简称"净利润")为 10.62亿元至11.37亿元,同比增长40%至50%。上半年,公司净利润规模已接近2024年全年水平。 长江商报记者注意到,2020年至2024年,燕京啤酒营收从109.28亿元跃升至146.67亿元,净利润从1.97 亿元增至10.56亿元,四年间营收净利连增,营收累计增长34%,净利润累计增幅超4倍。 业绩稳定增长,得益于公司坚定推进大单品战略和中高端产能扩张。数据显示,2020年至2024年,燕京 啤酒中高档产品的收入占比由59.81%增至67.01%,成为业绩增长的"压舱石"。 业绩、品牌价值齐增长 燕京啤酒是中国知名的啤酒品牌,也是老牌国产啤酒,公司于1997年7月上市。 近日,燕京啤酒公告称,预计2025年上半年净利润为10.62亿元至11.37亿元,同比增长40%至50%。上 半年,公司净利润规模已接近2024年全年水平。 燕京啤酒表示,报告期内,公司以系统性变革为牵引,构建了多维度的价值创造体系 ...