10月31日，千禾味业方面向经济观察报表示，截至9月底，该公司旗下"千禾0"系列下的酱油产品已完成包装优化升级。升级后，"千禾0"系列酱油将配料表 标注在包装正面。目前经销商处仍有部分旧包装库存，该公司已停止生产旧版标签产品，后续生产将全部采用新包装。 10月31日，千禾味业董事长伍超群对包括经济观察报在内的媒体表示："我坚定地认为，配料干净、健康天然的产品一定是趋势和方向。" 然而调味品赛道竞争激烈，已有多个同行布局千禾味业所在的零添加调味品细分赛道，因此产品本身之外的竞争也成为各品牌竞争的焦点。 在品类布局方面，千禾味业的产品涵盖酱油、醋、料酒、蚝油四大类。伍超群说，目前该公司的第一大品类为酱油，其中生抽占比最高，老抽次之。他认为 未来的第二大单品将是蚝油。他说，当前蚝油处于增量阶段，例如乡镇市场的消费群体尚未广泛使用蚝油，整体普及度不高，市场空间广阔，千禾味业将在 该领域进一步深耕。不过，千禾味业未在财报中披露蚝油业务的具体情况。其2025年半年报中的"主营业务分产品情况"一项，仅列出酱油和醋的营收数据， 其中酱油营收为8.39亿元，占总营收的64%；醋营收为1.59亿元，占总营收的12%，占比与去年同 ...

Core Viewpoint - The company "胖东来" is expected to exceed its annual sales target of 20 billion yuan by the end of 2025, with sales already surpassing 18.8 billion yuan this year, indicating a strong growth trajectory [1]. Group 1: Sales Performance and Impact - In 2023, "胖东来" has maintained its popularity, especially during holidays, leading to increased foot traffic and sales, which in turn boosts tourism in the region [2]. - During the recent National Day holiday, "胖东来" achieved total sales of 820 million yuan over eight days, averaging over 100 million yuan per day, with the highest sales recorded at the 30,000 square meter Times Square location [3]. - The city of 许昌 ranked fifth in tourism revenue during the National Day holiday, largely driven by the influx of visitors to "胖东来" [4]. Group 2: Tourist Attraction and Visitor Data - Data shows that at least half of the out-of-town visitors to 许昌 visited "胖东来," with the proportion of visitors to "胖东来" increasing year by year [5]. - In recent years, the number of tourists and tourism revenue in 许昌 has shown significant growth, with "胖东来" attracting 2.7 million visitors in 2023, 3 million in 2024, and over 4.5 million expected in 2025 [6]. Group 3: Transformation into a Tourist Destination - "胖东来" has evolved from a local supermarket to a tourist destination, characterized by its ability to attract visitors from outside the region, similar to traditional tourist attractions [10][13]. - The store's unique offerings, including its own branded products, have positioned it as a desirable shopping experience, further enhancing its appeal as a tourist destination [16][17]. - The local community has adapted to this transformation, with many residents participating in the tourism economy as "代购" (purchasers for others), indicating a shift in the store's role within the local economy [22][24]. Group 4: Business Model and Cultural Resonance - The success of "胖东来" is attributed to its strong brand identity, founder's personal influence, and alignment with contemporary consumer sentiments, creating a unique market position that is difficult to replicate [11][30]. - The company's operational philosophy emphasizes social responsibility and employee welfare, which resonates with consumers and enhances its brand loyalty [32][36]. - "胖东来" has become a benchmark in the retail industry, not just for its sales figures but also for its cultural significance, transforming shopping into a pilgrimage-like experience for many [37][39].

Group 1 - The article discusses the historical development and production process of soy sauce in China, tracing its origins back over 3,000 years to the use of fresh meat or fish to create various sauces, known as "醢" [3] - Soy sauce is made from raw materials such as soybeans and wheat, undergoing a complex process of steaming, koji making, and fermentation, where microorganisms break down proteins to produce flavorful compounds [3] - The extraction process of soy sauce involves multiple stages, with the first extraction called "头抽" (first extract), followed by "二抽" (second extract) and "三抽" (third extract), leading to different types of soy sauce [3][6] Group 2 - "生抽" (light soy sauce) is produced by mixing the first, second, and third extracts, retaining more natural flavors from the fermentation process, and is commonly used to enhance the taste in cooking [6] - "老抽" (dark soy sauce) is made from the remaining mash after the first extraction, undergoing secondary fermentation and often enhanced with caramel color for richer flavor and color, making it suitable for dishes like braised foods [6] - Generally, light soy sauce has a higher salt content and a saltier taste, while dark soy sauce is thicker and richer, enhancing both the appearance and taste of food when used in cooking [6]