作者：Hasove 曾几何时，净水器几乎是每个新装修家庭的标配，如今家里厨房底下的那个净水器，有的已经"吃灰"，有的家庭甚至根本就不装了。 曾经被吹上天的家用净水器，如今怎么了？ 2024年国内水家电整体零售额仅为346亿元，这数字和此前预测的千亿元市场规模差得太远。说好的"黄金赛道"，这才跑到三分之一就喘不上气了？ （数据来源：奥维云网） 2025年上半年，中国净水器行业线下零售额同比增40%，一片繁荣景象。市场集中度不断提升，前三大品牌市场份额超过50%。海尔净水线下市场销售额占 比18%、销量占比20.3%，实现了行业双冠，安吉尔等头部品牌也出现大幅增长趋势。然而，在这高增长背后，各大头部品牌却各有各的难。 目前的净水行业正陷入一个怪圈，商家将整机价格从大几千压至千元档位，却在后续滤芯更换中获取数倍利润。而作为行业头部的海尔，想要打破这一模 式，比如海尔净水器承诺RO膜8年不衰减和全国2800多个区县的"超标免费"活动来吸引消费者，但这种长期承诺实际上可能增加企业的运营成本和风险。这 或许需要持续的巨大投入，可能对利润结构构成压力。 2025年，美的和一位科技博主策划复刻恒河水，通过美的净水器过滤后变得 ...

Investment Rating - The investment rating for the company is "Buy" and is maintained [8] Core Views - The company reported a significant increase in net profit attributable to shareholders, reaching 390 million yuan in 2024, a year-on-year increase of 164%. The non-recurring net profit was 260 million yuan, up 85.74% year-on-year, indicating strong overall growth in performance for 2024 [1][5] - The silver production remains stable with a slight decrease of 4.48% year-on-year, while the silver price has been favorable, contributing positively to the company's performance [2] - The company has seen a doubling of net profit from its main silver mine, Yindu, which reached 370 million yuan in 2024, compared to 160 million yuan in the previous year. The company expects significant profit release from the Jingshan mine in 2025 following a full acquisition [2][3] - The upcoming production of the Honglin Mining Caiyuanzi gold mine is anticipated to enhance the company's valuation, with trial production expected between July and September 2025 [3] - The company has ongoing projects such as Dongsheng and Deyun, which are expected to provide future production increases in silver and other metals [4] Financial Summary - The company is projected to achieve net profits of 600 million yuan, 901 million yuan, and 1,034 million yuan for 2025, 2026, and 2027 respectively, representing year-on-year growth rates of 53.75%, 50.28%, and 14.69% [5][7] - Earnings per share (EPS) are expected to be 0.87 yuan, 1.31 yuan, and 1.50 yuan for the same years, with corresponding price-to-earnings (P/E) ratios of 16.18, 10.76, and 9.39 [5][7] - The target price for the company's stock is set at 17.4 yuan, based on a valuation of 20 times P/E, reflecting the company's strong position in the silver industry and potential growth in gold production [5]