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起个大早,赶上大集”:奇瑞新能源跻身行业前五的“赶集之路
Zheng Quan Ri Bao Wang· 2025-11-05 07:49
Core Insights - Chery Group has achieved significant growth in the new energy vehicle sector, with October 2025 sales surpassing 110,000 units, marking a 54.7% year-on-year increase, and a cumulative sales figure nearing 700,000 units for the first ten months of the year, reflecting a 73.1% increase [1][2] Group 1: Transformation and Design - Chery's transformation began with a deep reflection on its identity, evolving from a "tech-focused" brand to one that emphasizes user experience and aesthetic appeal [2] - The company has established ten design centers globally, employing over a thousand international designers, which has led to significant improvements in design quality, evidenced by awards such as the two Red Dot Design Awards for the new QQ concept car [2][3] - Chery's commitment to quality is demonstrated by its establishment of over 100 enterprise standards that exceed national benchmarks, leading to recognition as the only domestic brand to win five awards in J.D. Power's 2025 China Vehicle Series Research [3] Group 2: Product Matrix and Market Positioning - Chery's product matrix in the new energy sector is thriving, with multiple successful models such as the Fengyun A9L and Jietu Zongheng G700, which have garnered significant sales and set new market benchmarks [4][6] - The Fengyun T11, described as a redefinition of luxury, received nearly 30,000 pre-orders and over 38,000 orders within 24 hours of its launch, indicating strong market acceptance [4][6] Group 3: Global Strategy and Smart Technology - Chery's global strategy has led to the export of 1.06 million vehicles in the first ten months of the year, with a remarkable 240% increase in sales in the European market [7][8] - The company has introduced advanced technologies such as AI smart vehicle architecture and L4 autonomous driving, showcasing its commitment to innovation in the smart vehicle sector [8] - Chery's approach to smart technology extends beyond vehicles, with successful commercialization of its墨甲 robots in various international markets, indicating a broader vision for growth in the "smart electric" era [8] Group 4: Long-term Vision and Industry Impact - Chery's recent achievements reflect a long-term commitment to quality, innovation, and strategic growth, positioning the company as a significant player in the global automotive industry [9] - The company's evolution from producing affordable vehicles to redefining luxury and smart electric vehicles illustrates a broader trend in the transformation of China's manufacturing sector [9]
六次换代,它凭什么赢取1500万用户的心?
Nan Fang Du Shi Bao· 2025-10-28 13:10
Core Insights - The article highlights the successful evolution of the Dongfeng Honda CR-V over 30 years, emphasizing its ability to adapt to market demands and consumer preferences, leading to a strong customer base of 15 million globally, including over 3.2 million in China [2][4][6] - The launch of the new CR-V model, which includes 11 versions and a cash discount of 40,000 yuan, reflects the company's commitment to integrating advanced technology and safety features to meet modern consumer expectations [2][11] Company Development - Dongfeng Honda has maintained a strong market presence by leveraging its unique blend of state-owned enterprise values and Japanese automotive technology, focusing on consumer needs and product quality [3][13] - The CR-V's introduction in China coincided with urbanization trends, allowing it to capture significant market share and establish itself as a leading "urban SUV" [6][14] Product Features - The new CR-V model features upgraded Honda CONNECT 4.0 and Honda SENSING 360+ systems, enhancing user experience with advanced voice interaction, navigation, and over 20 driving assistance functions [8][11] - The vehicle's pricing starts at 145,900 yuan, with additional benefits such as interest-free loans and trade-in subsidies, aimed at making high-quality travel accessible to more consumers [11] Market Performance - In the first eight months of 2025, the CR-V achieved sales of over 110,000 units, reflecting a steady growth rate of 7.4%, equating to a sale every three minutes [4][6] - Dongfeng Honda has produced over 8.6 million vehicles since its inception, showcasing its extensive product range that includes fuel, hybrid, and electric vehicles across various segments [13][14]
智电时代的王炸 全新梅赛德斯-奔驰纯电长轴距CLA惊艳亮相
Core Viewpoint - The all-new pure electric long-wheelbase CLA, unveiled at the 2025 Shanghai Auto Show, represents the most intelligent Mercedes-Benz vehicle to date, integrating the brand's classic elements with cutting-edge technology in the electric era [1][3][24]. Group 1: Product Design and Features - The design of the new pure electric long-wheelbase CLA merges aesthetic beauty with functionality, showcasing a blend of elegance and avant-garde style [4]. - The vehicle features a revolutionary front face with a fully illuminated grille, marking the first application of this design in a Mercedes-Benz production car [6]. - The car's aerodynamic design achieves a drag coefficient of 0.21, with a sleek silhouette and hidden door handles [8]. - The long wheelbase of 2830 mm and sporty design elements contribute to the vehicle's commanding presence [10][11]. Group 2: Interior and Technology - The interior features a futuristic three-screen layout, creating a digital driving space with a 10.25-inch instrument screen, a 14-inch central display, and a 14-inch passenger display [12]. - The new MB.OS architecture serves as the vehicle's "brain," integrating software and hardware for enhanced functionality and user experience [14]. - The intelligent human-machine interaction system, powered by a sophisticated AI language model, boasts a command recognition accuracy of 97% and a response time of just 0.8 seconds [14]. Group 3: Safety Features - The new CLA incorporates a comprehensive safety system, including over 70 kg of ultra-high-strength hot-formed steel and a high torsional rigidity of 48900 Nm/° [15][18]. - The vehicle features 11 airbags, including a front central airbag, enhancing protection during side collisions [18]. - The multi-level high-voltage safety concept ensures that electronic components do not pose a risk to passengers or emergency responders in the event of an accident [20]. Group 4: Performance and Efficiency - The CLA utilizes an 800-volt electrical architecture, allowing for rapid charging capabilities, with a maximum of 320 kW DC fast charging, adding up to 370 km of range in just 10 minutes [22]. - The vehicle's 85 kWh lithium-ion battery features a 20% increase in weight energy density compared to previous models, enhancing overall efficiency [22]. - Real-world testing indicates a maximum range of 1071 km on a full charge under high-cycle conditions, with a low energy consumption of 8.26 kWh per 100 km [22]. Group 5: Strategic Implications - The launch of the new CLA marks a significant step in Mercedes-Benz's strategy to lead in the electric and intelligent automotive era, emphasizing the brand's commitment to innovation and safety [24].