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欧洲汽车“软”实力有救了?
Core Insights - European automotive manufacturers and tech companies have formed a software alliance to develop and share advanced automotive software platforms, aiming to regain control over the digital architecture of future vehicles in areas like autonomous driving and connected cars [3][5][12] - The initiative is primarily driven by German automotive industry leaders, with most members being German companies, and it seeks to create an open-source core software stack by 2026 [4][5] - The shift towards "software-defined vehicles" (SDV) is seen as crucial for enhancing vehicle performance and creating new revenue streams for automakers, especially with the integration of AI technologies [5][7] Group 1 - The software alliance includes major automotive manufacturers and suppliers, such as Volkswagen, BMW, Mercedes-Benz, Bosch, and Valeo, and aims to deliver a core software stack by 2026 and start mass production of vehicles based on this stack by 2030 [3][4][5] - The alliance is negotiating with the French automotive association to attract more members and accelerate the transition to SDV while reducing rising R&D costs [5][12] - The development process will follow new standards for open-source technology, focusing on a "code-first" strategy to enhance efficiency and quality in software development [6][10] Group 2 - European automakers have faced significant challenges in software development, with companies like Volkswagen's CARIAD experiencing delays and substantial financial losses, highlighting the difficulties in transitioning to a software-driven model [7][8][11] - The automotive industry in Europe has historically prioritized hardware over software, leading to a lack of focus on software capabilities and a reliance on external suppliers for software development [10][11] - The shortage of software talent in Europe, compounded by a weak consumer software ecosystem compared to the US and China, poses a significant barrier to the development of competitive automotive software solutions [11][12] Group 3 - The formation of the software alliance represents a proactive attempt by the European automotive industry to enhance its influence in the digital automotive landscape and address its software shortcomings [12] - European automakers are also collaborating with Chinese tech companies to bolster their software capabilities, recognizing the advanced state of software development in China [12]
智电时代的王炸 全新梅赛德斯-奔驰纯电长轴距CLA惊艳亮相
4月23日开幕的2025上海车展,梅赛德斯-奔驰带来品牌历史上最智能的奔驰车——全新纯电长轴距CLA,是首款搭载并应用奔驰自研MB.OS全新架构的车 型,融合了品牌经典元素与电动化时代的科技感。 凭借极具运动气息的汽车设计风格,往往能够吸引广泛的关注和瞩目,因此备受消费者喜爱。2830毫米的长轴距、短前后悬和有力的GT风格车尾,赋予全 新纯电长轴距CLA强大的气场。尾灯同样呈现三叉星徽形状,星徽光漩尾灯以发光灯带相连,呼应前脸设计。 在汽车行业加速迈向智电时代的当下,梅赛德斯-奔驰凭借深厚的技术底蕴与果敢的创新魄力,通过全新纯电长轴距CLA的重磅亮相,揭开新时代的崭新篇 章。 电动化美学与运动基因的融合 在产品设计上,梅赛德斯-奔驰始终以美学与功能的完美平衡,诠释何为奔驰标准。此次在2025上海车展全球首秀的全新纯电长轴距CLA,造型设计便融合 了品牌经典元素与电动化时代的科技感,展现兼具优雅与先锋的美学风格。 标志性的前脸进行了革新采用全照明格栅,这是梅赛德斯-奔驰量产车首次应用该设计。封闭式格栅中央为可点亮的三叉星徽标识,搭配周围142个缩小版 LED星徽,能够形成独特的光效,并可在车主靠近或离开时展示不 ...