Core Insights - Midea Group achieved total revenue of 409.08 billion yuan in 2024, a year-on-year increase of 9%, and a net profit attributable to shareholders of 38.54 billion yuan, up 14% year-on-year [1] - The company has maintained a steady growth trend with a CAGR of 9% for total revenue and 20% for net profit from 2011 to 2024 [1] - In the domestic market, Midea's revenue reached 238.1 billion yuan in 2024, growing by 8% year-on-year, while overseas revenue was 169 billion yuan, an increase of 12% year-on-year [1] Domestic Market Performance - Midea's products ranked first in market share across nine categories, including air conditioners and kitchen appliances, in both online and offline markets in 2024 [1] - The domestic air conditioning market saw a shipment volume of 104 million units in 2024, a 5% increase year-on-year, with Midea maintaining a leading market share of 31.90% as of February 2025 [2] - The HVAC segment generated revenue of 161.1 billion yuan in 2023, with a CAGR of 9% from 2017 to 2023, while the consumer appliances segment generated 134.7 billion yuan with a CAGR of 5% [2] International Market Performance - Midea has established 22 overseas R&D centers and 23 production bases across 11 countries, with OBM business revenue accounting for 43% of the overseas smart home business revenue in 2024 [1] - The total shipment volume of air conditioners reached 201 million units in 2024, marking an 18% increase year-on-year [2] Business Segment Analysis - The New Energy and Industrial Technology segment leads with a 45.1% global market share in household air conditioning compressors, while the company ranks first in the production of household air conditioning motors and washing machine motors [3] - In the smart building technology segment, Midea ranked fifth in revenue in mainland China with a market share of 2.7%, and in commercial air conditioning, it held a 14.3% market share domestically and 6.6% globally, ranking first and fifth respectively [3] - The Robotics and Automation segment, primarily operated by KUKA, holds a 8.9% market share, ranking third in the global industrial robotics market [3] Future Projections - Midea Group is projected to achieve revenues of 447.46 billion yuan, 478.36 billion yuan, and 506.80 billion yuan from 2025 to 2027, representing year-on-year growth rates of 9.4%, 6.9%, and 5.9% respectively [4] - The expected net profit attributable to shareholders for the same period is forecasted to be 42.48 billion yuan, 46.70 billion yuan, and 50.41 billion yuan, with growth rates of 10.2%, 9.9%, and 7.9% respectively [4] - The company is assigned a target PE ratio of 16 for 2025, indicating a potential upside of 27% from the current market valuation [4]

Investment Rating - The report initiates coverage with a "Buy" rating for Midea Group [2][10][55] Core Views - Midea Group's revenue and net profit are steadily growing, with a projected revenue of CNY 447.46 billion, CNY 478.36 billion, and CNY 506.80 billion for 2025-2027, representing year-on-year growth rates of 9.4%, 6.9%, and 5.9% respectively [9][10][54] - The company is expected to achieve net profits of CNY 42.48 billion, CNY 46.70 billion, and CNY 50.41 billion for the same period, with growth rates of 10.2%, 9.9%, and 7.9% [10][54] - Midea Group's business segments include To C (consumer) and To B (business) operations, with significant growth potential in both areas [9][10][54] Financial Data and Profit Forecast - Revenue for 2023 is projected at CNY 373.71 billion, with a year-on-year growth of 8% [8] - The company anticipates a gross margin of 26.33% in 2023, slightly increasing to 26.82% by 2027 [8] - Return on equity (ROE) is expected to be 20.70% in 2023, declining to 18.84% by 2027 [8] Business Segments Overview To C Segment - The air conditioning sector is expected to see a total shipment of 201 million units in 2024, with a market share of 31.90% [27][29] - Midea's consumer appliances segment, including air conditioners, refrigerators, and washing machines, is projected to maintain steady growth [29] To B Segment - The New Energy and Industrial Technology segment is expected to grow significantly, with revenue projections of CNY 38.65 billion, CNY 43.29 billion, and CNY 47.62 billion for 2025-2027, reflecting growth rates of 15%, 12%, and 10% respectively [49][52] - The Smart Building Technology segment is also anticipated to grow, with revenue projections of CNY 30.75 billion, CNY 32.59 billion, and CNY 34.55 billion for the same period [49][52] Market Position and Competitive Advantage - Midea Group holds a leading position in various product categories, with a significant market share in both domestic and international markets [22][27] - The company has established a comprehensive brand matrix to cater to different market segments, enhancing its competitive edge [17][22] Valuation and Price Target - The report assigns a price-to-earnings (PE) ratio of 16x for 2025, indicating a potential upside of 27% from the current market value [10][55] - Midea Group's valuation is supported by its strong market position and diversified business operations [55]