Core Insights - The article highlights the growing popularity of "cool tourism" and "summer escape" activities in China during the summer season, driven by rising temperatures and innovative consumption scenarios in various regions [2][6] Group 1: Regional Developments - In Hunan's Lianyuan, the Longshan National Forest Park has created diverse water-related activities such as rafting and camping, attracting visitors seeking summer coolness [4] - The forest camping base in Shizhu Tujia Autonomous County, Chongqing, has become a popular destination, with over 2,000 visitors daily during the summer vacation [4] - The Bo Shan Cave in Zibo, Shandong, offers a natural air-conditioned environment with a constant temperature of 18°C, drawing tourists to its unique karst formations [4] - In Gansu's Baiyin, the Shuichuan Wetland Park enhances the tourist experience with a scenic train ride, supported by infrastructure improvements along the Yellow River's ecological corridor [4] Group 2: Market Trends - The China Meteorological Administration has released 16 national summer escape travel routes covering over 60 cities across 21 provinces, indicating a structured approach to promoting cool tourism [6] - Data from Meituan Travel shows a nearly 200% increase in searches for "cool tourism" since July, reflecting a significant consumer interest in summer getaway options [6]

Core Viewpoint - The rise in temperature during the summer has led to increased popularity of "cooling tourism" and "summer escape" activities, transforming ecological advantages and natural landscapes into vibrant economic opportunities for local cultural and tourism development [1][7]. Group 1: Tourism Trends - Various regions in China are leveraging their ecological advantages to create innovative consumption scenarios and enhance cultural tourism experiences, turning "cool resources" into a "hot economy" [1]. - The China Meteorological Administration has released 16 national summer cooling tourism routes covering over 60 cities across 21 provinces, indicating a structured approach to promoting summer tourism [6]. - Data from Meituan Travel shows that the search volume for "cooling tourism" has increased by nearly 200% since July, reflecting a significant consumer interest in summer escape options [6]. Group 2: Regional Highlights - In Hunan, Longshan National Forest Park has become a vibrant spot for "cooling tourism," offering activities like rafting, stream tracing, and camping, allowing visitors to enjoy the summer coolness [6]. - In Chongqing, a forest camping base in Shizhu Tujia Autonomous County attracts over 2,000 visitors daily during the summer, providing various forest tourism projects and access to the popular "blade road" [6]. - In Shandong, the Bo Shan Cave, with its unique karst topography and a constant temperature of 18°C, serves as a "natural air-conditioned room" for tourists seeking relief from the heat [6]. - In Gansu, the Shuichuan Wetland Park enhances the tourist experience with a small train that traverses the scenic area, supported by infrastructure improvements along the Yellow River's ecological corridor [6].

Core Insights - The summer of this year has seen a rise in popularity for "cooling tourism" and "summer escape" activities, leveraging ecological advantages and natural landscapes to innovate consumer experiences, transforming "cool resources" into a "hot economy" for local cultural tourism development [1][5]. Group 1: Tourism Trends - In Hunan's Lianyuan, the Longshan National Forest Park has become a vibrant spot for "cooling tourism," offering various water-related activities such as drifting, creek tracing, and camping, allowing visitors to enjoy the summer coolness [3]. - In Chongqing's Shizhu Tujia Autonomous County, a forest camping base attracts over 2,000 visitors daily during the summer vacation, providing various forest tourism projects and access to the popular "blade road" [5]. - In Shandong's Zibo, the Boshan Cave, with its unique karst topography and a constant temperature of 18°C, serves as a "natural air-conditioned room" for tourists seeking relief from the heat [5]. Group 2: Infrastructure and Development - Gansu's Baiyin has enhanced its tourism appeal with the Waterchuan Wetland Park, where a tourist train offers a leisurely experience, supported by infrastructure improvements along the Yellow River's 258 kilometers through the city, promoting rural tourism upgrades [5]. - The China Meteorological Administration has released 16 national summer cooling tourism routes covering over 60 cities across 21 provinces, indicating a structured approach to promoting summer tourism [5]. - Data from Meituan Travel shows that since July, the search volume for "cooling tourism" has surged nearly 200% month-on-month, reflecting a growing consumer interest in summer escape options [5].