近日，记者走访山东一些县城看到，各地通过打造新项目、完善配套设施、提升公共服务等多方面举 措，激活暑期文旅经济。 傍晚，游客们手持水盆、水枪在城墙下展开热闹"水战"；夜幕降临，古城墙亮起灯光，一场绚丽的"打 铁花"秀即刻上演，飞扬的铁屑化作漫天璀璨金花……近日，记者在山东省菏泽市郓城县水浒好汉城看 到，各类表演和互动项目吸引不少游客前来体验。 "景区增加了许多互动项目，孩子们流连忘返。"来自泰安的霍女士再次来到水浒好汉城。她惊喜地发 现，景区新增了美人鱼表演、水枪大战等多个项目，解锁了更多新玩法。 记者从郓城县文化和旅游局了解到，当地立足特色文化，引入影城、酒吧、咖啡店等配套设施，加快打 造集食、游、购等功能于一体的文旅产业园区，带动了暑期游客量增长。 在临沂市兰陵县，兰陵国家农业公园"农科蔬苑"农业科技馆通过举办原始种植、无土栽培等科技展示活 动，让游客在观赏、采摘中学习智能水肥一体化等现代农业知识，成为当地市民带娃周边游的热门之 选；同时，国网兰陵县供电公司组织人员对景区等公共场所开展安全用电检查，指导新能源车主查看附 近充电桩使用情况，方便游客暑期出行…… 记者从山东省文化和旅游厅了解到，今年年初以来， ...

Core Insights - Douyin Life Services is set to launch a nationwide promotional event on August 16, referred to as "8.16 Big Day" [1] - Some provinces have set a transaction target of nearly 200 million yuan for the day, indicating a growth rate that is almost double compared to regular peak periods [1] - Employees in certain direct-operated cities have been notified to work overtime, with work hours extending from 10 AM to 7 PM, and merchant live broadcasts potentially starting as early as 6 AM and continuing until 1 AM the next day [1] - Douyin Life Services is offering merchants a 10% compensation on estimated transaction amounts, while consumer subsidies will primarily be in the form of vouchers [1] - There are external speculations about Douyin entering the food delivery subsidy competition, but the company clarified that August 16 is focused on promoting in-store consumption and supporting the summer tourism economy through quality content and traffic support [1]

Group 1 - The "Jump into East Lake" event in Wuhan attracted significant participation, with 500 diving spots filled within 5 minutes of opening registration [1][2] - The event has been ongoing for 14 years and is expected to draw over 10,000 visitors in 2025, showcasing the vibrant summer consumption landscape [7] - The event featured a music area and a lakeside market with over 110 stalls, enhancing the overall experience for visitors [4] Group 2 - In Yulin, Shaanxi, a "refreshing" themed cultural tourism consumption season was launched, promoting local food and heritage [8][10] - The local government issued 3.7 million yuan in various discount coupons to stimulate summer consumption [12] - In Zhejiang's Tonglu County, a theme park has become popular, attracting an average of 6,000 visitors daily, significantly boosting local tourism [27][30] Group 3 - The "Nadam Fair" in Inner Mongolia is integrating film culture with traditional sports, offering a diverse experience for visitors [40][46] - The fair features 25 unique events and aims to enhance the appeal of the grassland festival through modern entertainment [44][46] - In Xinjiang, a digital tour along the Duku Highway combines historical narratives with modern artistic expressions, attracting tourists during the summer [48]

Core Insights - The summer travel peak has led to significant increases in search volumes for hotels, flights, and travel packages on Meituan's platform, with hotel searches up 48%, flight searches up 99%, and travel group searches up 42% since July [1] Group 1: Travel Trends - Popular domestic travel destinations during the summer include Beijing, Shanghai, Xi'an, Nanjing, Chengdu, Guangzhou, Zhengzhou, Chongqing, Luoyang, and Hangzhou [1] - The top three popular scenic spots are Wansui Mountain Wuxia City, Zhongshanling Scenic Area, and Xi'an Museum [1] - There is a notable increase in travel interest in the northwest, northeast, and southwest regions of China [1] Group 2: Emerging Tourist Preferences - The "post-00s" generation is embracing new deep travel experiences, with significant increases in searches for unique accommodations and activities [1] - Searches for "Tengger Desert Stargazing Hotel" have surged, while "Wuh Lakes Crossing" searches have increased by nearly 90%, leading to a 293% rise in related hotel searches [1] - In Xinjiang, searches for activities like parachuting and sailing at Sailimu Lake have skyrocketed by 600%, boosting hotel interest by 476% [1] - Gansu's "Desert Camping Base" searches rose by 226%, and "Desert Makeup" searches increased by over 204%, indicating a broader economic uplift in the summer cultural tourism sector [1]