盛秋平介绍，"1"就是国务院印发的《意见》，"N"是各部门围绕《意见》出台的系列服务消费政策文件 和举措，实施服务消费提质惠民行动，开展"服务消费季"系列促进活动，陆续出台一批"含金量高"的支 持政策，推动服务消费重点领域快速发展和潜力释放。从统计局发布的数据来看，去年居民人均服务性 消费支出占人均消费支出的比重达到46.1%，服务消费对消费增长的贡献率达到了63%。今年1-8月份， 服务零售额增长5.1%，比同期商品零售额高0.3个百分点。具体来看主要有三个方面进展：一是着力补 齐短板弱项，基础型服务消费潜力不断释放；二是促进商旅文体融合发展，改善型服务消费活力不断增 强；三是推动数字绿色赋能，新型服务消费加快培育壮大。 期货日报网讯（记者 杨美 见习记者 肖佳煊）9月17日，国新办举行新闻发布会，介绍扩大服务消费有 关政策措施，并答记者问。商务部副部长盛秋平表示，去年8月，国务院发布了《关于促进服务消费高 质量发展的意见》（以下称《意见》），对服务消费发展作出系统、全面部署。作为服务消费工作的牵 头部门，商务部会同相关部门认真抓好贯彻落实，建立了跨部门服务消费的工作机制，搭建服务消 费"1+N"政策措施体 ...

Core Viewpoint - The article emphasizes the importance of boosting consumer confidence and increasing the income of low- to middle-income individuals as key strategies for stimulating domestic consumption and economic growth in China [1][5]. Group 1: Consumption Growth and Economic Impact - In the first two months of this year, China's total retail sales of consumer goods reached 837.31 billion yuan, showing a year-on-year growth of 4%, which is an acceleration of 0.5 percentage points compared to the previous year [6][7]. - The consumption structure has shown significant support from categories such as sports and entertainment products, with double-digit growth in home appliances, furniture, and communication equipment, while automotive consumption has slightly declined [6][7]. - The government has introduced a series of policies aimed at boosting consumption, and it is believed that consumption growth could exceed 5% this year, which is crucial for achieving the GDP growth target [7]. Group 2: Policy Measures and Subsidies - The "old-for-new" consumption policy has been effective, with last year's subsidies of 150 billion yuan leading to 1 trillion yuan in corresponding consumption, particularly benefiting home appliances, electric vehicles, and mobile phones [8][9]. - This year, the subsidy scale for the "old-for-new" policy has increased to 300 billion yuan, which could potentially drive 2 trillion yuan in consumption, contributing approximately 4 percentage points to overall consumption growth [8][9]. - There is a need to differentiate between policy-driven consumption increases and inherent consumer demand, as the current "old-for-new" policy primarily benefits discretionary spending rather than essential goods [9]. Group 3: Income Growth and Structural Reforms - Increasing residents' income is essential for boosting consumption, with suggestions for enhancing social security measures and optimizing the wage system in state-owned enterprises [12][16]. - The article highlights the importance of targeted subsidies for low-income populations, as rural consumption is growing faster than urban consumption, indicating significant potential in rural markets [15][18]. - The government is encouraged to simplify unemployment insurance processes and increase support for unemployed individuals to enhance their purchasing power [17]. Group 4: Service Consumption and Urbanization - Service consumption in China has been growing faster than physical goods consumption, indicating a shift in consumer behavior and preferences [19]. - Urbanization policies that encourage population movement to larger cities could further stimulate service consumption, as larger urban areas benefit from economies of scale [19].

Core Viewpoint - Consumption remains the primary driving force for economic growth, with service consumption showing a positive trend and becoming a new growth point for consumption [2] Group 1: Service Consumption - The government will implement actions to enhance service consumption quality and organize a series of activities to promote service consumption [2] - The main issue in goods consumption is weak consumer capacity and willingness, while the main challenge in service consumption is insufficient quality supply [2] Group 2: Policy Initiatives - The government plans to expand pilot programs in telecommunications, healthcare, and education, and promote orderly opening in internet culture, enhancing the quality of service supply [3] - There have been over 700,000 applications for vehicle replacement subsidies and over 300,000 for vehicle scrapping subsidies since 2025, totaling over 1 million applications [2]