楼市促销

Search documents
长三角楼市“五一”热力图谱:新房促销抢收忙 二手房成交稳中有升
Shang Hai Zheng Quan Bao· 2025-05-05 18:18
Core Insights - The real estate market in the Yangtze River Delta region experienced a surge in activity during the "May Day" holiday, with new home promotions and steady increases in second-hand home transactions [1][6][7] New Home Market - Many real estate companies actively engaged in promotions during the holiday, leading to crowded sales offices and significant buyer interest [2][4] - In Kunshan, a new project saw high foot traffic, with most units sold or under contract, indicating strong demand [2] - In Shanghai's Pudong New Area, a new project had 939 groups of clients registered for 228 units, achieving a "daylight" sale on opening day [4] - Hangzhou's market showed signs of recovery with 12 projects launching 1,233 units in a week, doubling the supply compared to the previous week [4][5] - Promotions included discounts of up to 3.5% on total prices, with some projects selling approximately 7 units daily [5] Second-Hand Home Market - The second-hand home market remained stable, with an increase in inquiries and viewings, particularly for properties in desirable school districts [6] - In Nanjing, the number of viewings increased by 20% compared to the previous year, with stable transaction volumes [6] - In Hefei, the average daily viewings rose by about 20% during the holiday, with a focus on school and metro-accessible properties [6] - Overall, there is a noticeable shift in buyer confidence, with a growing interest in both new and second-hand homes as market conditions improve [6][7]
“五一”楼市实探!“部分楼盘促销力度大”
新华网财经· 2025-05-05 10:54
"五一"假期,记者对北京地区楼市进行走访发现,二手房带看次数、成交量出现较为明显的区域分化; 新房楼盘则普遍推出一系列优惠活动,假期特价房源较多,不少楼盘在特价房源基础上还进行了打折促 销活动,成交量也出现了较为明显的分化。 新房楼盘推出优惠活动 "昌平、大兴、朝阳等区域成交量较好,其他区域成交较为平淡。各大楼盘大多推出了假期优惠活动, 顺义一些楼盘在推出特价房的基础上又推出了打折活动,部分可以打8折。"走访过程中,北京链家资深 新房销售人士对记者说:"楼盘促销力度大,叠加假期时间充裕,看房的人比平时要多一些。" 有新房销售人员告诉记者,"五一"假期是重要的蓄客时点,即便当时没有成交,带看量对于之后一段时 间的成交也将起到至关重要的作用。 二手房方面,记者走访了解到,目前,北京地区二手房挂牌量重新突破16万套。记者在链家系统看到, 北京地区二手房挂牌量达到160600套,相比年初增加了1.5万套。 从机构披露的数据看,"五一"假期前四天(5月1日至5月4日),北京地区二手房网签量为81套,环比下 降95.56%,同比上涨近100%;新房网签量为242套,同比、环比出现双降,但整体仍处于高位。 在此之前,北京地 ...
贝壳深圳“五一新房节”启幕 助力楼市销售
news flash· 2025-04-27 07:43
五一小长假即将来临,许多房企和中介机构也计划开展新一轮的推盘促销活动。4月27日,记者获悉, 贝壳深圳正式启动"贝壳新房节,五一狂欢购"主题活动,活动将持续至5月5日。此次活动将整合平台资 源,联动众多知名品牌开发商整合多重福利,为购房者的置业之路带来惊喜和温暖。而且本次优惠活动 覆盖全国,通过简单直接的抽奖、红包雨、购房券、京东大家电专属折扣礼、装修补贴等方式,最高立 减超百万元,精准对接需求。其中,贝壳精选全深圳超500套优质特价房,涵盖刚需盘、改善型住宅及 学区房,部分房源限时折扣力度空前,单套最高立减超百万元。与此同时,贝壳深圳新房此前发布 的"B端安心服务承诺",覆盖佣金结算、垫付效率及报备保障等核心环节,努力为服务者构建积极、阳 光、安全的作业环境。(证券时报) ...