Investment Rating - The report maintains a "Strong Buy" rating for the company [2][4]. Core Insights - The company's Q2 2025 financial results met expectations, with revenue of 25.8 billion yuan, a year-on-year decrease of 4%, and GMV of 51.4 billion yuan, a year-on-year increase of 1.7%. The Q3 revenue guidance indicates a positive growth trajectory, with expected revenue between 20.7 billion and 21.7 billion yuan, representing a year-on-year growth of 0-5% [1][4]. - The company is leveraging its advantages in brand reputation and supply chain to solidify its platform value, while also enhancing shareholder returns through ongoing buybacks and dividends [1][4]. Financial Performance Summary - For 2023, the company expects total revenue of 112.856 billion yuan, with a year-on-year growth of 9.4%. However, revenue is projected to decline by 3.9% in 2024 and by 1.0% in 2025, before recovering slightly in 2026 and 2027 [2][8]. - Non-GAAP net profit for 2023 is estimated at 9.51 billion yuan, with a significant year-on-year growth of 39.1%. This is expected to decline by 5.0% in 2024 and by 1.1% in 2025, before showing modest growth in subsequent years [2][8]. - The company has a current PE ratio of 6.5, with projections indicating a slight increase to 6.9 by 2025 [2][9]. Shareholder Returns - The company has repurchased shares worth 3.498 billion USD in Q2 2025, with a remaining buyback plan of 6.46 billion USD. It commits to returning at least 75% of the 2024 Non-GAAP net profit to shareholders through dividends and buybacks [1][4]. Membership Growth - The number of active SVIP members continues to grow at a double-digit rate, with a year-on-year increase of 15%, contributing approximately 52% to online sales [1][4].

证券研究报告 | 公司点评报告 2025 年 07 月 01 日 唯品会（VIPS.N）25Q2 前瞻 收入及利润趋势符合预期，用户趋势稳步改善 消费品/商业 Q2 收入及 GMV 趋势预计符合指引，用户层面稳步改善，盈利水平保持稳健， 预计收入同比-4%，GMV 增速回正，利润端 Nongaap 归母净利润率预计维持 在 8%左右，预计下半年在穿戴类低基数下需求同比改善以及标品类提高补贴效 率驱动下，收入有望在某一时点恢复正增长。长期看公司正品特卖心智+供应链 优势下平台价值及核心客群保持稳固，公司持续分红+回购提升股东价值彰显经 营信心，维持"强烈推荐"评级。 ❑ 风险提示：宏观经济风险；行业竞争加剧；穿戴类复苏较弱。 财务数据与估值 | 会计年度 | | 2023 | 2024 | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | --- | | 主营收入(百万元) | | 112856 | 108421 | 107379 | 110764 | 111551 | | 同比增长 | | 9.4% | -3.9% | -1.0% | ...