Investment Rating - The report maintains a "Strong Buy" rating for Vipshop (VIPS.N) [3][5][6] Core Insights - The revenue trend for Q3 is expected to align with guidance, achieving positive growth, with a projected year-on-year increase of 2%. The improvement is noted in both the wearable and standard product categories, alongside a steady increase in user growth and stable profitability, with a Non-GAAP net profit margin expected to remain around 7% [2][5][6] - The long-term brand value and consumer base of the company are solid, supported by its competitive edge in the branded discount sector and continuous enhancements in supply chain capabilities and marketing strategies. The core customer base is steadily expanding, with SVIP users showing double-digit year-on-year growth [2][5][6] Financial Data and Valuation - The projected main revenue for 2023 is 112.856 billion CNY, with a year-on-year growth of 9.4%. The Non-GAAP net profit is expected to be 9.510 billion CNY, reflecting a 39.1% increase [3][9] - The target valuation is set at 25.29 USD, with the current stock price at 20.45 USD, indicating a potential upside [3][5] - Key financial metrics include a projected PE ratio of 7.6 for 2023 and a return on equity (ROE) of 19.36% [4][10] User and Product Trends - Q3 is anticipated to show improvements in user trends, with overall user numbers expected to return to positive year-on-year growth. The recovery in consumer sentiment and enhanced procurement capabilities are contributing factors [2][5] - The wearable category is expected to perform better, with women's and men's apparel, as well as shoes and bags, showing signs of recovery in year-on-year growth [2][5]

Investment Rating - The report maintains a "Strong Buy" rating for the company [2][4]. Core Insights - The company's Q2 2025 financial results met expectations, with revenue of 25.8 billion yuan, a year-on-year decrease of 4%, and GMV of 51.4 billion yuan, a year-on-year increase of 1.7%. The Q3 revenue guidance indicates a positive growth trajectory, with expected revenue between 20.7 billion and 21.7 billion yuan, representing a year-on-year growth of 0-5% [1][4]. - The company is leveraging its advantages in brand reputation and supply chain to solidify its platform value, while also enhancing shareholder returns through ongoing buybacks and dividends [1][4]. Financial Performance Summary - For 2023, the company expects total revenue of 112.856 billion yuan, with a year-on-year growth of 9.4%. However, revenue is projected to decline by 3.9% in 2024 and by 1.0% in 2025, before recovering slightly in 2026 and 2027 [2][8]. - Non-GAAP net profit for 2023 is estimated at 9.51 billion yuan, with a significant year-on-year growth of 39.1%. This is expected to decline by 5.0% in 2024 and by 1.1% in 2025, before showing modest growth in subsequent years [2][8]. - The company has a current PE ratio of 6.5, with projections indicating a slight increase to 6.9 by 2025 [2][9]. Shareholder Returns - The company has repurchased shares worth 3.498 billion USD in Q2 2025, with a remaining buyback plan of 6.46 billion USD. It commits to returning at least 75% of the 2024 Non-GAAP net profit to shareholders through dividends and buybacks [1][4]. Membership Growth - The number of active SVIP members continues to grow at a double-digit rate, with a year-on-year increase of 15%, contributing approximately 52% to online sales [1][4].

Investment Rating - The report maintains a "Strong Buy" rating for the company [3]. Core Insights - The company's Q2 revenue and GMV trends are expected to align with guidance, with a projected revenue decline of 4% year-on-year, while GMV growth is anticipated to turn positive. Profitability is expected to remain stable, with a Non-GAAP net profit margin projected at around 8%. The company is expected to see a recovery in revenue growth in the second half of the year due to improved demand in wearable categories and enhanced subsidy efficiency in standard products [1][4]. - The long-term outlook for the company remains positive, supported by its brand reputation for authentic discount sales and supply chain advantages, which help maintain platform value and core customer base. The company’s ongoing dividend payments and share buybacks reflect management's confidence in operations [1][4]. Financial Data and Valuation - The projected main revenue for 2023 is 112.856 billion yuan, with a year-on-year growth of 9.4%. For 2024, revenue is expected to decline by 3.9%, followed by a slight decrease of 1.0% in 2025. Non-GAAP net profit is projected at 9.510 billion yuan for 2023, with a year-on-year growth of 39.1% [2][9]. - The target valuation for the company is set at $19.10, with the current stock price at $15.12. The report indicates a total market capitalization of $7.8 billion and a PE ratio of 5.9 for 2023 [3][4]. User and Market Trends - User trends are showing steady improvement, with total user numbers expected to be close to flat year-on-year, and SVIP users projected to maintain double-digit growth. The company’s performance during the 618 shopping festival was robust, with significant sales in summer items and 3C digital products [1][4].