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小米集团-W(01810.HK)事件点评:25年秋季新品发布会 17系列跨代高端升级
Ge Long Hui· 2025-09-30 11:08
Core Insights - Xiaomi held its annual presentation on September 25, launching the Xiaomi 17 series, Xiaomi Pad 8 series, and various other products, including the Xiaomi TV S Pro Mini LED 2026 and custom automotive services [1] Product Launch and Features - The Xiaomi 17 series starts at 4499 yuan, featuring a 6.3-inch OLED screen with new M10 luminous material and powered by the fifth-generation Snapdragon 8 processor, which offers a 20% performance increase and a 37% boost in AI capabilities compared to the previous generation [2] - The Xiaomi 17 Pro and Xiaomi 17 Pro Max are priced at 4999 and 5999 yuan respectively, utilizing a new battery technology that ensures 80% capacity retention after 2000 full charge cycles [2] Automotive Developments - The Xiaomi YU7 has achieved significant sales, with over 240,000 units locked in within 18 hours of launch, and boasts impressive real-world range tests of up to 784 kilometers [3] - The YU7 features advanced safety and comfort technologies, including a dual-layer silver-coated roof and comprehensive driver assistance systems powered by NVIDIA DRIVE AGX Thor [3] - Xiaomi's custom automotive service aims to enhance profitability in the automotive sector, with plans to customize up to 40 vehicles monthly [3] Financial Projections - The company is expected to achieve revenues of 509.3 billion, 640.9 billion, and 749.7 billion yuan from 2025 to 2027, with net profits projected at 44.4 billion, 64.0 billion, and 81.8 billion yuan respectively, maintaining a "recommended" rating [4]
小米汽车开始卖「皮肤」
3 6 Ke· 2025-09-26 08:33
小米汽车正式迈入「定制时代」。 在9月25日的年度演讲上,雷军宣布小米汽车将提供个性化定制服务。 这次,小米YU7在首发推出的9款颜色的基础上,新增了5款定制配色(紫水晶、竞速红、暮光玫瑰、流金粉 哑光、嫩芽黄), 同时,小米启动了「百色计划」,与全球顶级的车漆供应商BASF和PPG合作,计划三年内设计100款车漆。配合定制内饰、个 性化部件、以及专属定制中心,小米正尝试把「豪车叙事」植入到大规模工业化生产的赛道里。 反观特斯拉,为了生产效率,免费车漆的颜色都可能随时会改,定制化服务体验更多让位于规模和效率。 站在用户角度,即便小米定制服务的价格不算低,但对标豪车体系,再叠加稀缺性,消费者反而会觉得是占了便宜。一个细节 可以印证:哪怕SU7 Ultra有大量现车可以选购,仍然有消费者愿意多花4.2万元、排队等几个月,就为了选购碳纤维双风道前舱 盖。 符号消费的驱动力,或许已经超越了功能需求。 但问题在于,小米汽车能玩转定制吗?「全世界就没有一个大众品牌能把定制服务做好,因为很麻烦,稍微哪一点搞得不好, 这都是超高端用户,肯定从头到脚把你骂个死去活来。 」雷军也坦言,这项服务复杂而难干,过去只有豪车品牌才做得起 ...