当中国汽车产销量连续多年稳居全球第一，"大"的光环之下，"强"的追问始终如影随形。"中国汽车是谁？去向何方？"这声行业之问，藏着中国制造 业从规模扩张到价值升级的焦虑，也映照着中国汽车在全球化浪潮中的身份迷茫。 这份文化觉醒，让长城汽车成为最直接的受益者。当别的品牌还在模仿西方设计语言时，长城已经开始从中华文脉里汲取灵感，将中国文化的意境， 织进汽车设计——比如魏牌全新高山的高山流水之美。汽车不再是冰冷的工业产物，而是流动的文化载体：它可以是驰骋草原的豪情，也可以是漫步江南 的雅致；可以是守护家庭的温暖，也可以是探索世界的勇气。这种深植于血脉的文化共鸣，让长城汽车在全球化的浪潮中，撕开了一条属于中国品牌的赛 道，带着东方美学与中国智慧的价值符号，在世界舞台上，拥有了无可替代的话语权。 在众多探索者中，长城汽车董事长魏建军给出属于自己，同时也是属于中国汽车工业发展的"长城方案"——2025年12月29日，魏建军在《人民日报》 发表署名文章《用"文化引擎"驱动汽车产业发展》，跳出单纯的技术迭代与产能竞赛，以"文化引擎"为密钥，为中国汽车找到了根植本土的"根"与面向世 界的"魂"。 这是中国汽车人首次以 "文化引擎 ...

Core Insights - In 2024, China's automotive industry achieved remarkable milestones, with production and sales exceeding 31 million units, and exports reaching 6.41 million units, solidifying its position as the largest automotive exporter globally [1] - The penetration rate of new energy vehicles reached 47.6%, and the installation rate of intelligent driving in passenger cars surpassed 65%, indicating significant advancements in technology and market adoption [1] Group 1: Historical Context and Contributions - Rao Bin is recognized as a key founder and pioneer of China's automotive industry, having initiated the establishment of the first automotive manufacturing plant in Changchun in 1952, which marked the beginning of domestic automobile production [4][6] - Under Rao Bin's leadership, the first domestically produced truck and passenger cars were launched in the late 1950s, overcoming numerous challenges in a nascent industry [4][6] - In the 1960s, Rao Bin introduced the "Four New" strategy, focusing on new materials, processes, technologies, and equipment, which laid the groundwork for modern automotive production in China [6] Group 2: Strategic Vision and Modernization - Rao Bin advocated for the "external introduction and internal connection" strategy during the reform and opening-up period, promoting joint ventures with foreign companies, which significantly accelerated the modernization of China's automotive industry [6][12] - He played a crucial role in restructuring the automotive industry by forming joint ventures and consolidating numerous enterprises, which facilitated large-scale development and improved production efficiency [6][12] Group 3: Talent Development and Education - Rao Bin emphasized the importance of talent development, establishing various educational institutions and training programs to cultivate skilled workers and engineers for the automotive sector [7][13] - His initiatives led to the creation of several technical schools and universities, significantly contributing to the growth of a skilled workforce in the automotive industry [7][13] Group 4: Legacy and Cultural Impact - Rao Bin's contributions have left a lasting legacy, with many referring to him as the "Father of China's Automotive Industry," highlighting his pivotal role in shaping the sector [8][10] - The spirit of innovation, resilience, and dedication exemplified by Rao Bin continues to inspire current and future generations in the automotive industry, fostering a culture of excellence and ambition [15][20]