不下酒店App就无法入住酒店？近日，网友称自己带老人、小孩去浙江宁波某酒店入住，被告知"不接 受下载酒店App，就不能入住酒店"，引发关注。 有意思的是，酒店还给出了一个颇为冠冕堂皇的理由，自己正在AI化。"旗下酒店是往AI化去发展，下 载App后可以坐电梯、开门、呼叫客服等操作"。 无论说辞多么高大上，是不是藏有拉客引流的目的，消费者都没有义务配合酒店的"数字化实验"。服务 行业不能一切都要"我觉得"，假定消费者都能、都该、都愿意为所谓的升级买单。 更何况，像酒店这种面向全体消费者的行业，脱离现实的技术狂奔，其实就是一种技术排斥。如今春节 将至，老人、孩子跟随家人出游增多，遇到不会用App的住客太正常了，酒店居然就要拒之门外，实在 有悖"服务"之名。 有意思的是，在这位网民投诉后，酒店赔偿了一张"50元优惠券"，居然还要下载App才能使用。这可能 都把消费者气笑了，但也如同一个隐喻：用数字藩篱圈地自萌，连有效处理纠纷的能力都失去了。 还要看到，相比于简单的技术崇拜，如今人们更担忧技术滥用。这也是为什么越来越多的App有了未成 年人模式，进行适老化改造，相关部门三番五次强调不能拒绝现金、社会服务保留人工通道等 ...

当然，无论酒店定位如何，都不能强制消费者下载App，这与消费能力没关系，在法律上已涉嫌侵犯消 费者的公平交易权等权利。 消费者权益保护法第十条规定，消费者享有公平交易的权利。所谓公平交易，既包括经营者在交易时进 行充分的信息提示与告知，也包括不得作出排除或者限制消费者权利的不公平、不合理的规定。 据华商报大风新闻报道，近日，有网友称自己带老人、小孩去浙江宁波老外滩Ruby Bella瑰宝酒店入 住，被告知"不接受下载酒店App，就不能入住酒店"，工作人员表示："暂时没有其他备选方案""酒店是 往AI化去发展"。无奈之下，这名网友只得重新选择其他酒店入住。 不下载App就没法入住，看到这家酒店的别样操作，不由得疑上心头：开门做生意，还有这么干的？明 摆着，这不是把"财神爷"往门外赶么？这般做法，实在是损消费者而丝毫不利己，令人难以理解。 记者电话联系酒店所属品牌客服，工作人员回应称，目前，他们旗下酒店是往AI化去发展，下载App后 可以坐电梯、开门、呼叫客服等操作。可是，AI化发展难道就一定跟下载App挂钩吗？ 固然，现在很多领域的服务都在追逐智能化潮流，这带来了便利与效率，但是，智能化不代表彻底抛弃 传统的服 ...

Investment Rating - The investment rating for the company is "Outperform the Market" [7] Core Views - The company is expected to achieve a net profit of 755 million yuan in 2025, representing a year-on-year increase of 42%. Revenue is projected to reach 20.03 billion yuan, up 48% year-on-year [2] - The company maintains a leading position in lithium cobalt oxide, with sales expected to reach 65,300 tons in 2025, a 41% increase year-on-year, and a market share of 51%, up 7 percentage points [3] - The company is accelerating the industrialization of solid-state battery materials and new structural materials, with significant investments planned for high-performance battery materials and hydrogen energy materials [4] Financial Projections - The company is projected to have revenues of 20.03 billion yuan in 2025, with a net profit of 755 million yuan, and an EPS of 1.50 yuan [5][6] - The expected EBIT margin for 2025 is 5.4%, with a net asset return (ROE) of 7.8% [6] - The company’s dynamic PE ratio is forecasted to be 60.8 for 2025, decreasing to 37.8 by 2027 [5][6]

Core Viewpoint - The global automotive industry has reached a stage where "dialogue and co-construction" are essential for sustainable development and collaboration [1][2]. Group 1: Globalization and Industry Trends - The automotive industry is undergoing a deep restructuring of global supply chains, influenced by geopolitical factors, technological barriers, and market fragmentation [1]. - The transition from unilateralism and zero-sum games to mutual respect and dialogue is crucial for long-term development and cross-border cooperation [1]. - The Chinese new energy vehicle (NEV) industry has experienced rapid development over the past five years, shifting its competitive logic from electrification to intelligence, system capabilities, and user experience [2]. Group 2: Company Strategy and Achievements - The company has focused on embedding itself deeply into the global industrial system, enhancing collaboration with world-class suppliers, technology partners, and users [2]. - The brand "Wenjie" has achieved significant market validation, with cumulative deliveries exceeding 1 million units, and the Wenjie M9 leading the luxury car market in its price segment for 21 consecutive months [3]. - The company aims to continue its focus on globalization, brand premiumization, and AI integration, while expanding its high-end brand presence overseas and fostering innovation through collaboration with global partners [3].

Group 1 - The World Economic Forum Annual Meeting 2026, themed "Spirit of Dialogue," took place in Davos, Switzerland, attracting nearly 3,000 representatives from over 130 countries to discuss global development issues [1] - The Vice President of Seres Group, Kang Bo, emphasized the importance of dialogue in establishing common goals and building win-win partnerships amid complex global changes [2] - Seres Group aims to create an open cooperative ecosystem, enhancing collaboration with global suppliers and transitioning from "going out" to "integrating in" [2] Group 2 - The Chinese new energy vehicle industry has rapidly developed over the past five years, shifting the focus from electrification to intelligence, with cars evolving into "mobile intelligent entities" [3] - Seres Group has positioned itself as a pioneer in intelligence, proposing the brand concept of "Smart Reshaping Luxury" and collaborating with Huawei to launch the high-end new energy vehicle brand, AITO [3] - The AITO series has received market recognition, with cumulative deliveries exceeding 1 million units, including over 270,000 units of the AITO M9, maintaining a leading position in the 500,000-level sales category for 21 consecutive months [3] - Looking ahead, Seres Group will continue to focus on three strategic directions: globalization, brand premiumization, and AI integration, while deepening collaborative innovation with global partners [3]

Core Insights - Chinese emerging technology brands are transitioning from low-end price competition to high-end smart and scenario-based branding in North America [1] - The CES event showcased the significant presence of Chinese brands, particularly DREAME, which emphasizes a shift in global brand image through comprehensive marketing strategies [1] Brand Strategy - DREAME's president highlighted three key strategies for building brand awareness: leveraging global exhibitions like CES, enhancing online and offline marketing, and engaging with influencers and sports stars [2] - The importance of balancing global brand consistency with local expression was emphasized, as different markets require tailored approaches while maintaining core brand values [2][3] - SKG's marketing director noted the need for unified brand tone across all channels and adapting marketing strategies to local cultural events and consumer behavior [3] Product Innovation - DREAME introduced several innovative products at CES, including a smart home robot capable of various household tasks and a stair-climbing vacuum cleaner [6] - Baseus showcased advanced mobile digital products with features like fast charging and smart temperature control, as well as innovative security cameras with AI capabilities [7] - SKG presented a range of massage devices utilizing advanced materials and technology for enhanced user experience [8] Market Insights - DREAME identified specific user needs in North America, such as the demand for stair-climbing vacuums due to the prevalence of multi-story homes [9] - Differences in user preferences between North America and Europe were noted, particularly regarding carpet cleaning needs and product functionality [10] Brand Positioning - The shift in perception of Chinese brands from cost-effective to high-end was discussed, with a focus on the importance of user insights and product innovation for long-term competitiveness [16] - Companies are investing significantly in R&D to maintain innovation, with DREAME allocating over 7% of its revenue to this area [16] Globalization Challenges - The complexities of global brand management were highlighted, emphasizing the need for localized strategies that respect regional differences while maintaining a unified brand message [24][25] - Companies face challenges in navigating compliance and market entry, with a focus on building trust and effective communication with local consumers [21][22] Marketing Strategies - Effective marketing in North America requires a blend of online and offline strategies, with a strong emphasis on community engagement and local partnerships [20][21] - The importance of adapting marketing messages to resonate with local cultural values and consumer expectations was underscored [23][25]

Core Insights - 2025 presents significant challenges for cross-border platforms and merchants due to the end of the "small exemption" policy in the U.S. and the establishment of fixed tariffs by the EU, marking the end of the "low-price direct mail + tax exemption" model that has supported overseas trade for years [2] - Despite the dual pressures of tariffs and compliance, the growth of the "four dragons" of cross-border e-commerce has not slowed, with TikTok Shop and Temu both approaching the $100 billion GMV mark, and the industry focus shifting from North America to Europe and Latin America [2] Summary by Sections 1. Dual Pressure of Tariffs and Compliance - In 2025, cross-border merchants are under the shadow of tariff pressures, with the U.S. imposing a 10% tariff on Chinese goods starting in February, leading to the suspension of tax exemption for packages valued at $800 or less by August [2][3] - A 3C seller noted that tariff costs increased by approximately 25%, erasing price advantages in the consumer electronics sector, prompting many merchants to seek alternative markets, particularly in Europe, where demand for high-quality products is rising [3] - From January to September 2025, exports to the EU reached $20.5 billion, surpassing the total for 2024, while exports to the U.S. dropped significantly [4] 2. Compliance Challenges - The EU plans to impose a fixed tariff of €3 on small packages valued under €150 starting July 1, 2026, indicating a global shift away from the "tax-free era" [7] - New regulations require all platforms serving Chinese operators to report seller identities and transaction data quarterly, marking the entry of cross-border e-commerce into a fully compliant era [8][9] 3. Growth of the "Four Dragons" - Despite challenges, the "four dragons" of cross-border e-commerce are experiencing substantial growth, with TikTok Shop's GMV nearing $100 billion and Temu's projected GMV between $90 billion and $95 billion for 2025 [10] - TikTok Shop's active consumer base reached 400 million, with a fourth-quarter GMV exceeding $25 billion, surpassing eBay [9][10] 4. Shift to European Markets - The four dragons are increasingly focusing on the European market due to U.S. tariff policies, with Temu's monthly active users in Europe surpassing 140 million, a 74% increase year-on-year [12] - SHEIN is also shifting focus to Europe, with projected revenue growth of 30.7% in 2026, expected to exceed U.S. revenue for the first time [12] 5. Brandization as a Consensus - TikTok Shop is recognized as the third fastest-growing brand in the U.S. in 2025, with a 95% increase in large brands earning over $30 million joining the platform [13][14] - SHEIN opened its first permanent store in Paris, aiming to enhance brand image, while AliExpress launched a "super brand plan" to attract top brands [14] 6. Conclusion - The year 2025 has seen Chinese cross-border e-commerce navigating through policy, cost, and market restructuring, with a shift from low-price driven models to brand-focused and diversified market strategies [15] - AI is poised to reshape the e-commerce landscape, with OpenAI introducing instant checkout features, indicating a future where e-commerce platforms evolve into AI-driven shopping experiences [15]

Core Insights - 2025 presents significant challenges for cross-border platforms and merchants due to the end of the "small parcel exemption" policy in the U.S. and the establishment of fixed tariffs by the EU, marking the end of the "low-cost direct mail + tax exemption" model that has supported overseas trade for years [2] - Despite the dual pressures of tariffs and compliance, the growth of the "four small dragons" in cross-border e-commerce remains robust, with TikTok Shop and Temu both approaching the $100 billion GMV milestone [2][12] - The industry is transitioning away from reliance on traffic-driven growth towards a long-term operational model centered on compliance and brand development [2] Tariff and Compliance Pressures - In 2025, cross-border merchants are under significant tariff pressure, with the U.S. imposing a 10% tariff on Chinese goods and ending the tax exemption for packages valued at $800 or less [2][3] - A 3 Euro fixed tariff will be applied to small parcels entering the EU valued under 150 Euros starting July 1, 2026, indicating a global shift away from the "tax-free era" [7] - New tax regulations require all platforms serving Chinese operators to report seller identities and transaction data quarterly, marking the entry of cross-border e-commerce into a fully compliant era [8] Growth of the "Four Small Dragons" - In 2025, TikTok Shop's active consumers reached 400 million, with GMV nearing $100 billion, making it the fifth-largest platform globally and the fastest-growing [9] - Temu's projected GMV for 2025 is between $90 billion and $95 billion, with significant growth in downloads and active users [9] - The shift in focus towards the European market is evident, with Temu's monthly active users in Europe surpassing 140 million, contributing 40% of its global GMV [12] Market Trends - The European market is emerging as a new growth engine for cross-border e-commerce, with significant increases in sales and profit margins compared to the U.S. market [4][12] - Brand recognition is becoming a consensus among platforms, with major brands increasingly joining TikTok Shop, reflecting a shift from small merchants to a more diverse ecosystem [13][14] - The introduction of competitive strategies, such as price guarantees by platforms like AliExpress, indicates a move towards brand differentiation and market positioning [14] Conclusion - The cross-border e-commerce landscape in 2025 is characterized by a re-evaluation of growth strategies in light of new tariffs and compliance pressures, with a focus on brand development and market diversification [15] - The integration of AI technologies is expected to reshape the e-commerce landscape, potentially transforming platforms into intelligent shopping assistants [15]

Core Insights - The Russian cross-border e-commerce market is rapidly developing, becoming a new growth area for Chinese sellers and companies as they adapt to the changing landscape of tax policies and consumer preferences [1][5]. Group 1: Market Growth and Potential - The Russian e-commerce market has shown significant growth, with projections estimating a market size of $121 billion in 2024, $165 billion in 2025, and potentially reaching $240 billion by 2027 [2]. - Major Russian e-commerce platforms like Ozon, Wildberries, and Yandex.Market are actively recruiting Chinese brands and sellers, transforming cross-border business from an option to a core consumer habit [2][3]. - Chinese sellers have experienced substantial growth, with transaction volumes increasing by 60 times from Q4 2022 to Q4 2025, and a projected 2.5 times increase in transaction volume by 2025 [2][3]. Group 2: Factors Driving Growth - The exit of many Western brands from Russia has created a market vacuum, allowing Chinese fast-moving consumer goods and daily necessities to fill the gap [4]. - The development of online shopping habits among Russian consumers, coupled with the proactive expansion of Russian e-commerce platforms into China, has lowered barriers for Chinese sellers [4]. - The combination of China's supply chain advantages, the explosive growth of the Russian e-commerce market, and the expansion of Russian platforms in China forms a "golden triangle" for Chinese brands entering Russia [4]. Group 3: Regulatory Changes and Compliance - The end of the "tax-free" era for cross-border small packages is approaching, with Russia planning to gradually reduce the tax exemption for packages under €200 starting in 2026, leading to potential challenges for some Chinese sellers [5][6]. - Compliance will become a critical focus for Chinese sellers, as the market shifts towards more regulated operations, moving away from previous "gray" logistics practices [6]. Group 4: Brand Transformation and AI Integration - A shift from low-cost distribution to brand-focused strategies is essential for Chinese sellers in the Russian market, as they aim to build localized brands that resonate with Russian consumers [7][8]. - The increasing preference for Chinese brands among Russian consumers, particularly in urban areas, highlights the importance of brand loyalty and effective marketing strategies [7][8]. - The integration of AI tools in cross-border e-commerce operations is expected to enhance efficiency in product selection, market analysis, and customer engagement, marking a significant trend for future development [8].

Core Insights - The Russian cross-border e-commerce market is rapidly developing, becoming a new growth area for Chinese sellers and businesses [1][2] - The removal of small parcel tax exemptions will lead to a shift towards compliance, branding, and intelligence in the industry [5][6] Market Growth - The Russian e-commerce market has shown significant growth, with projections estimating a market size of $121 billion in 2024, $165 billion in 2025, and $240 billion by 2027 [2] - The penetration rate of e-commerce in Russia is expected to reach levels seen in mature markets by 2027 [2] - Major Russian e-commerce platforms like Ozon, Wildberries, and Yandex.Market are actively recruiting Chinese brands and sellers [2][4] Chinese Seller Performance - Chinese sellers have seen a dramatic increase in transaction volumes, with a reported growth of 60 times from Q4 2022 to Q4 2025 [2][3] - In Q3 2025, the transaction volume from Chinese sellers is expected to grow over four times year-on-year [3] - The average daily order volume from Chinese sellers is projected to exceed 2 million by 2025 [2] Logistics and Supply Chain - Cross-border logistics is a critical component of the e-commerce business, with significant growth in logistics services supporting the Russian e-commerce market [3] - A logistics company serving Ozon reported revenues of approximately 40 million yuan in 2023, expected to rise to 2.4 billion yuan in 2024 and nearly 1 billion yuan in 2025 [3] Market Dynamics - The exit of many Western brands from Russia has created a market gap that Chinese fast-moving consumer goods and daily necessities are quickly filling [4] - The shift towards online shopping among Russian consumers is driving the growth of e-commerce platforms [4] - The "golden triangle" for Chinese brands entering Russia consists of supply chain advantages, the explosive growth of the Russian e-commerce market, and the expansion of Russian platforms into China [4] Compliance and Future Trends - The end of the small parcel tax exemption will challenge certain types of Chinese sellers, particularly those without established supply chains [5][6] - Compliance will become a major trend in cross-border e-commerce, with a focus on local operations and user experience [6] - The transition from a "wild growth" phase to a more regulated environment is anticipated, with an emphasis on overseas warehouse shipping [6] Branding and AI Integration - Brand transformation is becoming essential for Chinese sellers in the Russian market, moving from low-cost strategies to building localized brands [7][8] - The increasing preference for Chinese brands among Russian consumers is evident, with a growing loyalty and willingness to pay premium prices [7] - AI tools are being increasingly utilized by Chinese sellers for various operational tasks, indicating a trend towards AI integration in cross-border e-commerce [8]