线下终端温和回升 一家位于方庄附近的烟酒店内，店主坐在不足20㎡的店铺中等待着客人的光临。尽管其附近有餐饮店以及KTV等场所，但前来选购白酒产品的消费者却是 寥寥。店主表示："随着中秋和国庆双节来临，白酒消费虽然相较于往年来说仍有些动力不足，但对比今年淡季，目前稍显回暖态势。" 不仅仅是该店，位于地坛附近的烟酒店也遇到了同样的情况。烟酒店店主向北京商报记者表示："目前酒水消费有所回暖是基于旺季来临，但在淡季积压的 库存目前仍在待消化过程中。所以今年双节前备货更谨慎了，不再像往年那样大规模压货。" 线下渠道在中秋、国庆前逐渐回暖，而线上即时零售渠道正成为行业新增量战场。9月25日，北京商报记者走访了北京部分终端市场发现，双节临近，白酒 消费旺季即将开启，白酒产品在线上与线下市场动销情况不尽相同。线下渠道经销商备货谨慎叠加消费端温和回暖，线上渠道即时零售业态快速崛起，共同 勾勒出今年白酒消费旺季开端的全貌。 如今，当白酒旺季的序幕逐渐拉开时，如何借助深度挖掘消费场景从而进一步激活线上与线下市场的活力，成为摆在酒企面前的新问题。 事实上，目前终端市场消费活力不足的情况早有显现。中国酒业协会发布的《2025中国白酒市 ...

Core Viewpoint - The article discusses the insights of Dr. Lu Ting, Chief Economist at Nomura China, on the current state of China's macroeconomy, emphasizing the importance of supply-driven demand and the role of new consumption scenarios in boosting domestic demand [2][4]. Group 1: Economic Growth and Consumption - In May, China's total retail sales of consumer goods increased by 6.4% year-on-year, marking a 1.3 percentage point acceleration from the previous month, with the "old-for-new" policy significantly contributing to this growth [5]. - The sales of household appliances surged by over 50% year-on-year in May, exceeding expectations, indicating a strong retail performance [5]. - The government aims to "greatly boost consumption and improve investment efficiency" as a top priority in its work report, suggesting a strategic focus on expanding domestic demand [4]. Group 2: Structural Economic Changes - The article highlights the ongoing structural transformation of China's economy, shifting from real estate to advanced manufacturing, with recent positive developments attributed to decades of accumulated benefits rather than short-term changes [7]. - The rapid development of China's manufacturing sector, particularly in industrial robotics, is noted, with domestic production rates exceeding 60% and total installations in 2024 surpassing those of other countries combined [7]. Group 3: Policy Recommendations - Dr. Lu emphasizes the need for a stable real estate market and effective debt resolution in the property sector to support consumer wealth, which is crucial for sustained consumption growth [5]. - Enhancing social security and welfare systems, along with addressing income distribution issues, is seen as vital for making consumption a key pillar of stable economic growth [5]. - The article suggests that creating new consumption scenarios, like the "Su Chao" football league, can stimulate demand and enhance local economic activity [6].