Core Viewpoint - Consumption is a key driver of economic growth and plays a crucial role in enhancing domestic circulation and meeting the aspirations of the people for a better life. Rural consumption is integral to both macroeconomic development and the well-being of residents [1][2]. Summary by Sections Rural Consumption and Economic Growth - Rural residents' consumption is linked to macroeconomic performance and the welfare of the population. Improvements in rural infrastructure and market conditions have positively impacted rural economic development and consumption [1][2]. - The rural consumption market is expanding and upgrading, but it still faces several constraints that need to be addressed to fully unleash its potential [1][2]. Changes in Consumption Demand - Rural residents' consumption needs encompass daily necessities as well as higher-quality demands in areas like health, education, and entertainment. The establishment of comprehensive logistics services and improved connectivity has facilitated modern consumption in rural areas [2][3]. - The marginal propensity to consume for rural residents is higher than that of urban residents, indicating a significant potential for growth in rural consumption [3]. Trends in Rural Consumption - In 2024, rural retail sales are expected to grow by 4.3%, outpacing urban growth by 0.9%. The share of rural retail in total social retail sales has increased to 13.7% [4]. - Demographic changes, such as aging populations and returning migrant workers, are reshaping rural consumption patterns, leading to a demand for diverse and high-quality products and services [4][5]. Supply Constraints in Rural Markets - There is a notable disparity in the quality and variety of products and services available in rural markets compared to urban areas. This gap limits the ability of rural residents to meet their consumption needs locally [5][6]. - The lack of a robust service infrastructure in areas like healthcare and elder care is a significant barrier to enhancing rural consumption [6]. Strategies for Enhancing Rural Consumption - Increasing rural residents' income is essential for boosting consumption capacity. This involves creating job opportunities and improving social security systems [7][8]. - Developing a comprehensive rural consumption market system is crucial, including enhancing logistics and retail infrastructure to ensure access to quality products and services [8]. - Addressing public service gaps in education, healthcare, and cultural services is necessary to improve the overall quality of life for rural residents [8][9]. - Expanding and enriching consumption scenarios by integrating new industries and promoting healthy consumption practices can help meet the aspirations of rural residents [9].

中国人民银行等六部门联合印发《关于金融支持提振和扩大消费的指导意见》。支持消费基础设施建 设。围绕文旅体育设施、赛事演艺场馆、医疗养老设施、通信基站、充电装备、适老改造等消费基础设 施建设重点领域，探索创新适应资金需求特点的金融产品和融资模式。鼓励金融机构主动对接消费领域 重大工程、重点项目，优化金融产品和服务，根据借款人资信状况和偿债能力、项目投资回报周期等， 优化贷款审批条件，合理设置贷款期限，加大贷款投放力度。支持国际消费中心城市、消费新业态新模 式新场景培育建设，为步行街(商圈)改造提升、商业设施改造提升、社区便民服务设施建设、县域商业 体系建设提供全产业链条、全生命周期金融服务。支持符合条件的消费基础设施发行基础设施领域不动 产投资信托基金。 ...