Core Viewpoint - The article highlights the transformation of the manufacturing industry in Yiwu, focusing on the entrepreneurial journey of a young factory owner, Zhang Xiaojie, who has successfully navigated the challenges of a highly competitive market by innovating and adapting to consumer needs [2][38]. Group 1: Industry Overview - Yiwu is characterized by a dense presence of advertisements and a vibrant small commodity market, reflecting the city's practical and efficient business culture [2][4]. - The manufacturing sector in Yiwu has evolved from traditional, low-margin production to a focus on innovation, quality, and branding, moving away from price competition [38][39]. - The article discusses the historical context of Yiwu's manufacturing boom, noting that the city once had over 26,000 industrial enterprises, dominating various product categories in China [18][20]. Group 2: Zhang Xiaojie's Entrepreneurial Journey - Zhang Xiaojie, a second-generation factory owner, faced the challenge of reviving his family's business in a saturated market, where traditional low-cost production was no longer viable [15][19]. - He has achieved significant sales, reaching 200 million yuan, by identifying consumer pain points and innovating product designs, such as a new ice mold and microwave cover [7][12][28]. - Zhang's approach includes leveraging social media and consumer feedback to inform product development, demonstrating a shift towards a more consumer-centric business model [8][9][11]. Group 3: Market Dynamics and Competition - The article illustrates how Zhang and other entrepreneurs have carved out niche markets by avoiding direct competition and focusing on unique product features and consumer needs [14][38]. - The competitive landscape has shifted, with new entrants adopting innovative strategies to differentiate themselves, as seen with other entrepreneurs like Jin Xindong, who transformed traditional products into unique offerings [13][35]. - Zhang's experience reflects a broader trend in Yiwu, where manufacturers are increasingly prioritizing design and branding to maintain profitability in a challenging market [39][40].

Core Viewpoint - The article emphasizes the role of iResearch's Consumer Division as a strategic tool for businesses to capture trends and unlock growth in the rapidly evolving consumer market [1]. Group 1: Who We Are - iResearch's Consumer Division is a specialized team focused on the consumer sector, leveraging deep industry research to provide customized business insights [2]. - The division positions itself as a practical entity that combines research with actionable solutions, rather than merely producing reports [3]. - It operates within the iResearch ecosystem, sharing data technology resources while concentrating on vertical scenarios in the consumer industry, having served over a thousand consumer enterprises and produced thousands of industry reports across various sectors [4]. Group 2: What We Focus On - The division analyzes seven core consumer areas to dissect growth equations, including fast-moving consumer goods (FMCG) and retail, fashion, toys and cultural products, home appliances, and automotive [5]. - Specific examples of their analysis include using big data to reveal unusual search keywords by young consumers when purchasing appliances and dissecting successful strategies of new tea brands in lower-tier markets [6]. Group 3: What We Can Help You Do - The division offers four main solutions to transform insights into business value: 1. Brand Marketing Accelerator: Provides comprehensive support from exposure to conversion, including brand diagnostics and marketing optimization [7]. 2. Market Position Certifier: Uses authoritative data to validate brand market positions and consumer trend endorsements [8]. 3. Overseas Navigation Tool: Assists businesses in understanding target markets and competitors, helping to avoid pitfalls in international expansion [9][10]. 4. Decision Database: Offers self-researched reports and customized studies to provide insights into specific consumer behaviors and trends [11]. Group 4: Benefits of Following Us - By following the iResearch Consumer Observation account, users can gain insights into consumer trends, access case studies of successful companies, and receive weekly free industry reports to alleviate data anxiety [12][13].

Group 1 - The article provides insights into the consumer market overview for Q1 2025, highlighting new opportunities in the health sector through demographic segmentation [1] - It discusses the trend of new convenience foods seeking differentiation amidst a wave of affordability [1] - The growth rate of the Asian fast-moving consumer goods market is expected to slow down in Q4 2024 [1] Group 2 - The article features seven core insights aimed at providing strategic guidance for brand owners and retailers [1] - Additional insights can be accessed through a 20-minute video series available on the company's platform [1]

第三十二届生活用纸国际科技展览会将于2025年4月在武汉拉开帷幕，4月14—15日举办 国际论坛，4月1 6—18日举办展览会。 凯度消费者指数商务总经理陈牧凡先生 受邀出席 市场营销会场 ，并发表主题演讲，分享 消费者在生活用纸方面的消费洞察 。 随着中国消费者消费行为的不断演变，生活用纸领域的消费偏好也呈现出新的趋势。这些 变化不仅揭示了市场的动态发展，更为生活用纸企业提供了宝贵的市场洞察。因此，企业 需要紧跟消费动向，通过产品创新和精准触达来应对新的机遇，开拓行业增长新空间。 市场营销会场日程安排 时间：4月14日 （周一）16:15-16:35 点击文末"阅读原文"了解详情 嘉宾介绍 陈牧凡具有2 0年市场研究从业经验。专注于消费者、购物者及零售洞察、和客户满意度的 提高。陈牧凡曾在台北、北京、上海、 和广州消费者指数担任不同的高级客户管理职位， 负责大客户的业务发展，为客户提供战略咨询建议。 市场营销会场活动安排 （上下滑动，查看活动安排） 地点：武汉洲际酒店国际会议中心5楼 （汉清厅+汉翔厅） | 11 11: 2023 - 4 / 14 / | | | | | --- | --- | --- | ...