近两年，中国消费经济增速放缓，创业者纷纷自寻突围之路，也让日本失去的三十年被更多的 中国人所关注。 未来 这类 " 有 钱 有 闲 有品位 " 的 财 富人群，他 们 的消 费谁 来 满 足？ 值 得深思。 01 我最近研究日本人的观点比较多。因为我认为 日本的过去就是中国的现在；日本的现在就是中 国的未来 。所以， 中国特别需要摸着日本的石头过河。 三十年中，日本除了经济不景气之外，还带给了我们什么启示呢？ 在日本 过 去 25 年里，日本国民 资产 有了很大的提升， 毕 竟 经济 在 发 展， 虽 然 说 是 低速增 长 。 日本的每个老人是抱着3500万日元去世的，这意味着老年人的消费并没有充分得到满足，没 有充分释放。 日本的国民 资产 ，大概一半以上 为 60 岁以上的老人所持有，其实在国内也是这样。 大家可以看到， 2021 年国内 60 岁以上的人口比例占到 19% ，到 2035 年 这 个比例会达 到 30% ， 这 与日本非常相似。 日本有一个做养老的上市公司 ， NIKKO TRAVEL 。 它提供"温柔的、贴近自然的"，和三年 宽松的旅行： 身体宽松、时间宽松、心灵宽松。 年销售20亿 ...

Core Viewpoint - The article draws parallels between Japan's past economic stagnation and China's current economic challenges, suggesting that China can learn valuable lessons from Japan's experience [2][3]. Group 1: Economic Insights - Over the past 25 years, Japan has seen a significant increase in national wealth, with elderly citizens holding substantial assets, indicating unmet consumption needs among this demographic [3][4]. - In China, the population aged 60 and above is projected to rise from 19% in 2021 to 30% by 2035, mirroring Japan's demographic trends [4]. Group 2: Consumer Behavior - The article highlights a wealthy and discerning consumer group in Japan, particularly among the elderly, whose consumption needs are not fully addressed [5]. - Companies like NIKKO TRAVEL cater to this demographic with unique travel experiences, achieving high customer loyalty and significant sales [5]. Group 3: Tourism and Leisure Industry - Japan's tourism sector, particularly theme parks like Tokyo Disneyland and Universal Studios Japan, has thrived, with high visitor numbers pre-pandemic [8][9]. - The leisure and vacation industry in Japan is well-developed, with successful destinations like Karuizawa and innovative rural tourism models that combine multiple industries [9]. Group 4: Cultural and Traditional Influences - Japan effectively utilizes its cultural heritage to create attractive tourism products, with traditional festivals and arts drawing significant domestic and international visitors [10]. - The integration of traditional culture into modern tourism, such as through music festivals and anime, has enhanced Japan's global appeal [10]. Group 5: Shifts in Economic Paradigms - The article notes a shift from rapid economic growth to a more nuanced understanding of consumer needs, indicating that the era of quick profits is over [12]. - The changing landscape requires businesses to adapt to evolving consumer demands and preferences, moving away from traditional profit models [12].