Core Viewpoint - The article highlights the significant rise of Chinese潮玩 (trendy toys) IPs, particularly LABUBU, which has gained immense popularity both domestically and internationally, indicating a shift in cultural influence and economic strength from China to the global market [1][21]. Group 1: LABUBU's Popularity - LABUBU, a trendy toy character, has become a sensation, with top celebrities collecting it and even luxury brands like Hermès collaborating with it [1][3]. - The auction price for the initial LABUBU product is comparable to the price of a house, showcasing its high market value [1]. - LABUBU's recent collaborations include a partnership with Uniqlo and a limited edition inspired by the Mona Lisa, which sold out quickly in France [3]. Group 2: Financial Performance of Pop Mart - Pop Mart, the company behind LABUBU, reported a more than 100% increase in overall revenue in Q1 2025, with overseas revenue growing over 400% year-on-year [5]. - It is projected that Pop Mart's overseas revenue will surpass its domestic revenue this year [5]. - Pop Mart's market capitalization has exceeded that of international trendy toy brands like Sanrio, indicating its growing influence in the industry [7]. Group 3: Market Trends and Projections - The Chinese潮玩 industry is expected to reach a total value of 110.1 billion yuan by 2026, with an average annual growth rate exceeding 20% [11]. - Other Chinese brands, such as Miniso's TOP TOY and 52TOYS, are also targeting international markets, indicating a broader trend of Chinese潮玩 brands going global [13]. Group 4: Factors Supporting Global Success - The success of Chinese潮玩 brands is attributed to a mature industrial chain that allows for efficient IP development and production [16]. - The rise of cross-border e-commerce has lowered barriers for Chinese brands to enter international markets, with Pop Mart reaching over 90 countries and regions [17]. - A strategy of deep localization is being employed, allowing Chinese潮玩 to resonate with diverse global audiences by understanding their unique cultural needs [19]. Group 5: Cultural and Economic Implications - The growth of Chinese潮玩 IPs is closely linked to the country's economic strength, with successful cultural exports enhancing China's global cultural influence [20][21]. - The article suggests that more phenomena like LABUBU will continue to emerge, further opening avenues for Chinese culture in the global market [21].