从线上到线下，从福卡到红包，从消费到出行，各巨头的春节营销战全面升级。 AI新招和生态打法 从1月25日官宣以来，腾讯"撒币战春节，可领万元红包"消息还在发酵中。 腾讯官方预告，将在2月1日上线春节活动，用户上元宝App，可分10亿元现金红包。当日，北京商报记者实测发现，将元宝App更新至最新版本后，打开 App已能看到主页的预约卡片，点击后就可以进入春节会场预约页面。 距离除夕不足一月，巨头间的春节数字红包营销战已提前上线。 1月27日，支付宝官宣2026年"集福啦"活动预热启动，2026年"支付宝集福啦"活动将于2月3日正式开始，一直持续至2月16日除夕夜。而在两日前的1月25 日，腾讯官方也发布"春节分10亿元现金"的通知，将在2月1日上线春节活动，用户上元宝App分10亿元现金红包，单个红包金额可达万元。除此之外，京东 也告知，与12306合作带来"十万份车票免单天天抽"活动，还叠加支付立减，单笔最高可减298元，让不少用户在回家路上就提前感受到年味…… 据了解，提前预约的用户将在2月1日活动开启当天，额外获得10次抽奖次数。 北京商报记者了解到，该活动设置了万元小马卡、现金红包和分享红包等红包形态， ...

Core Insights - The investment landscape of Zhiyuan Robotics is expanding, with recent changes including a name change to Jiangsu Huazhi Tiancai Technology Co., Ltd. and an increase in registered capital to 11.7647 million yuan [1][2] - Zhiyuan Robotics has established joint ventures with several listed companies and invested in multiple early-stage projects, indicating a strategy of aggressive expansion rather than gradual growth [5][6] - The company aims to position itself as a foundational player in embodied intelligence, aspiring to become an ecosystem-oriented enterprise rather than just a manufacturer of humanoid robots [5] Investment Strategy - Zhiyuan Robotics has been actively investing in early-stage startups, including Annu Intelligent, Lingchu Intelligent, Qianjue Robotics, and Digital Huaxia, as part of its strategy to penetrate the primary market [6] - The company reported significant success in corporate venture capital (CVC), with an annualized return of 8 times on investments in 15 early-stage projects over the past year [7] - A joint fund with Hillhouse Capital has been established, with a scale of several hundred million yuan, aimed at enhancing the industrial ecosystem [7] Ecosystem Development - The launch of the "Zhiyuan A Plan" aims to incubate over 50 high-potential early-stage projects within three years, targeting the creation of a trillion-yuan industry ecosystem [8] - The company's investment approach is closely tied to its "ecosystem strategy," focusing on collaboration with startups to enhance supply chain capabilities and resource sharing [9][10] - The leadership emphasizes that the success of humanoid robots is heavily reliant on supply chain strength, which is why the company invests in startups to bolster this aspect [10] Future Outlook - The company views ecosystem co-construction as a core driver for scaling the embodied intelligence industry and has made it a key strategic focus [10] - There is a recognition of a headwind effect in the industry, where only leading companies will survive and thrive, prompting a focus on becoming a top player in the market [10]

Core Viewpoint - The article discusses the expansion strategy of Zhiyuan Robotics, highlighting its establishment of joint ventures and partnerships in the field of embodied intelligence, aiming to create an ecosystem that integrates various players in the industry [1][2]. Group 1: Joint Ventures and Investments - Zhiyuan Robotics has established at least 8 joint ventures since July 2024, with many partners being publicly listed companies [1][4]. - The joint ventures focus on different segments of the embodied intelligence robot supply chain, including component development, robot production, and commercialization [5][6]. - The company has invested in 6 companies within the embodied intelligence industry, with half being newly established startups [1][8]. Group 2: Ecosystem Strategy - The "ecological strategy" of Zhiyuan Robotics is characterized by three main foundations: strong initial conditions, substantial financial backing from multiple rounds of financing, and the immature state of the humanoid robot market [1][3]. - The joint ventures are designed to integrate capabilities and resources from various partners, enhancing the overall ecosystem [6][10]. - Some partners, such as Lens Technology and Junpu Intelligent, are also exploring opportunities in the humanoid robot sector, indicating a mutual interest in expanding their market presence [7][10]. Group 3: Market Positioning and Future Outlook - Zhiyuan aims to position itself as a "chain master" in the supply chain, similar to major automotive manufacturers, by controlling core product development while collaborating with partners for applications and ecosystem growth [11][12]. - The company has raised significant capital, with a valuation of 15 billion yuan, and has a strong financial reserve to support its ambitious growth plans [12][13]. - The establishment of innovation centers across various regions is part of Zhiyuan's strategy to foster local industry development and technological advancement [10][15].