Core Viewpoint - The article explores the evolution of the e-commerce landscape in Hebei, particularly focusing on the low-cost bag manufacturing industry in Baoding, highlighting the challenges and dynamics of price competition in the market [8][31]. Group 1: Industry Overview - Baoding, Hebei, is identified as the largest bag manufacturing center in China, producing 1 billion bags annually, with one in four bags sold in the market originating from this region [10][12]. - The local industry has seen a significant shift, with many entrepreneurs initially attracted by the low production costs and the ability to stay in their hometowns while working in the bag industry [22][24]. Group 2: Market Dynamics - The article notes a decline in foot traffic and sales in physical markets, indicating a shift towards online sales, where prices are significantly lower than in traditional retail [14][16]. - The emergence of "net supply" as a crucial intermediary between factories and online stores has allowed small workshops to participate in e-commerce, but it has also led to increased price competition and lower profit margins [27][29]. Group 3: Price Competition - The rise of low-cost e-commerce platforms has intensified price wars, forcing manufacturers to lower prices to remain competitive, often resulting in diminished product quality and increased customer complaints [31][34]. - The article highlights that a bag's price can drop from several tens of yuan to just a few yuan due to competitive pressures, leading to a cycle of low-cost production and reduced profitability [35][36]. Group 4: Future Outlook - Some manufacturers are attempting to break free from the price war by focusing on design upgrades and innovation, with some even obtaining patents to establish a competitive edge [35]. - Despite the challenges, there are businesses that choose to accept the current market conditions, aiming for modest profits rather than engaging in destructive price competition [36][39].

Core Viewpoint - The article highlights the emergence of Hebei, particularly Baoding's Baigou, as a new low-cost hub for e-commerce, especially in the bag industry, challenging the long-standing dominance of Yiwu in the low-price market [3][25]. Group 1: Market Dynamics - Baigou produces 1 billion bags annually, with 1 in every 4 bags sold in the market originating from this region [5][6]. - The local market has seen a decline in foot traffic and sales, with many businesses struggling to adapt to the rise of e-commerce [9][10]. - The rise of "net supply" has become a crucial intermediary in the supply chain, connecting small workshops with online retailers, allowing for smaller orders and more flexibility [21][23]. Group 2: Cost Structure and Competition - The cost of production in Hebei is significantly lower than in southern regions, with labor costs being a major factor [17][29]. - The profit margins for bag manufacturers have shrunk, with some products selling for as low as 19.9 yuan, down from previous prices of 69-79 yuan [17][24]. - The intense price competition has led to a cycle of low-quality products and increased customer complaints, as businesses are forced to lower prices to remain competitive [25][28]. Group 3: Industry Evolution - The article discusses the historical context of Baigou's growth, noting that many local entrepreneurs initially thrived during a period of rising demand without significant competition [14][15]. - As e-commerce platforms emphasize low prices, local manufacturers have been compelled to participate in price wars, leading to a decline in product quality [26][30]. - Some businesses are attempting to break free from this cycle by focusing on design and innovation, with some achieving significant success through patent development [29][30]. Group 4: Future Outlook - The article concludes that while low prices are a key strategy for Hebei manufacturers, there is a growing recognition of the need for differentiation and quality improvement to sustain long-term success [33].

Core Insights - The report discusses the challenges faced by brands in the current e-commerce environment, particularly due to competition from emerging platforms like Douyin and traditional e-commerce platforms, which are both experiencing limitations in sales growth and marketing ROI [1][5][6]. E-commerce Challenges - Emerging e-commerce platforms like Douyin are struggling with low sales return on investment (ROI) and mismatched marketing expenditures, while traditional e-commerce faces traffic bottlenecks that limit sales growth [6][8]. - The complexity of consumer purchasing behavior and the lack of effective strategies to capture external traffic from Douyin are significant challenges for brands [8][10]. Key Strategies for Resolution - The key to overcoming these challenges lies in deconstructing consumer behavior and motivations across various platforms to better align with purchasing pathways [10]. - Monitoring in-app consumer behavior can capture diverse actions across multiple platforms, providing real data to evaluate marketing effectiveness and track consumer performance [10][12]. Douyin's Role in the Purchase Journey - Douyin plays different roles throughout the exposure, interest, and transaction stages of the consumer journey, with significant variations in purpose, efficiency, and consumer preferences across different link types [12][15]. - Approximately 80% of consumer actions related to transactions occur within Douyin, highlighting its importance in the sales funnel [13][18]. Insights on Consumer Behavior - The report emphasizes the need for refined operations in e-commerce marketing, focusing on unlocking Douyin's potential for consumer engagement and conversion [1][10]. - Brands should utilize the Shopping Mission - Platform - Occasion - Portfolio model to gain deeper insights into consumer needs and preferences [1][10]. Recommendations for Brands - Brands should enhance their operational strategies by identifying key touchpoints and optimizing exposure frequency to improve conversion rates [17][25]. - Effective strategies for capturing Douyin's external traffic include leveraging in-app content, intercepting searches on platforms like JD.com, and optimizing product offerings [25][26].

在大众的印象里，"仅退款"这一售后政策属于国内平台原创，而真正的祖师爷是亚马逊，于2017年推出该政策，直到2021年，拼多多也上线了"仅退 款"。 "仅退款"的出现是为了减少售后流程、优化用户体验、惩戒不良商家，当消费者购买到问题商品时，顾客可发起"仅退款"，面对产品质量差、差评过多 的商品，系统会给予支持。 如《人民网》评价 "仅退款"的设计初衷有其积极意义，「一来可有效维护消费者的合法权益；二来可有力震慑一些商家，使得他们不敢以次充好。有 了"仅退款"，消费者少了后顾之忧，在平台购物更趋积极，无疑可提升平台的人气。」 在此后的两年时间里，关于"仅退款"的讨论并无多大声量，直到2023年底，淘宝、抖音、京东、快手等也相继加入阵营，随后"仅退款"开始进化为一场 飓风，掀起滔天骇浪。 从"二选一"到"仅退款"，电商平台间的竞争或多或少都损害了商家的利益。 作者 | 李小霞 编辑 | 乔芊 "仅退款"将要成为历史。 据澎湃新闻报道，拼多多、淘宝、抖音、快手、京东等多个电商平台将全面取消"仅退款"，消费者收到货后的退款不退货申请，将由商家自主处理。 实际上，早在去年就有消息传出，而今靴子触地， 标志着这场始于20 ...