Core Insights - Douyin E-commerce has identified fraudulent practices among some merchants, including sending empty packages and false shipping information, which harm consumer rights and disrupt platform operations [1] - In response, Douyin E-commerce has initiated a special governance program to address these violations, implementing strict penalties for non-compliant orders, influencers, and merchants [1] Summary by Categories - **Fraudulent Practices** - Some merchants are engaging in deceptive practices such as sending empty packages and creating false shipping labels [1] - **Governance Actions** - Douyin E-commerce has launched a special governance initiative based on the "Merchant-Logistics Anomaly" implementation rules to combat these violations [1] - The platform has already dealt with 13,000 non-compliant merchants since the program's inception in September [1] - **Penalties Imposed** - A total of 4,200 non-compliant merchants have been either expelled or subjected to business suspension as part of the enforcement actions [1] - The measures aim to ensure a better logistics experience for users on the platform [1]

新京报贝壳财经讯(记者罗亦丹)10月20日，抖音电商安全与信任中心发布治理虚假宣传保健功效的公告 称，将普通食品"包装"为保健品或夸大保健品疗效等虚假宣传现象屡见不鲜，抖音电商已开展专项治 理，近三个月累计清退因虚假功效宣传的达人4.3万名、清退出售滋补保健类商品的违规商家793家。该 平台表示，将依据相关细则持续处置，并强化巡查与风控，维护安全、诚信的消费环境。 ...

Core Viewpoint - Douyin E-commerce is implementing stricter standards to regulate business practices and combat false advertising in food products to protect consumer rights [1] Group 1: Regulatory Actions - Douyin E-commerce has identified multiple instances of false advertising and illegal sales related to food products during recent inspections, which have negatively impacted consumer experience [1] - The platform has taken action by banning a total of 404 products and addressing 468 influencers involved in these violations [1] Group 2: Future Measures - The company plans to enhance data analysis, monitoring, and inspections to ensure compliance with food safety responsibilities [1] - Merchants who fail to rectify issues related to false advertising or illegal sales will face strict penalties according to the "Douyin E-commerce Creator Serious False Advertising Implementation Rules" [1] - Douyin E-commerce will collaborate with relevant authorities to report severe cases for legal action, aiming to maintain a safe and trustworthy consumer environment [1]

Core Insights - Douyin E-commerce has reported multiple cases of "low-price non-delivery" and "fraudulent delivery" by merchants, indicating a significant issue with consumer trust in the platform [1] - The platform has adopted a zero-tolerance policy towards fraudulent activities, leading to the removal of over 1,000 non-compliant merchants and more than 200 influencers [1] Group 1 - Douyin E-commerce's announcement highlights the use of below-market pricing to attract customers, followed by non-fulfillment of orders or deceptive practices such as false logistics and shipping fraud [1] - The company has implemented strict penalties against violators, including the freezing of funds and revocation of permissions [1] - The reported cases have raised concerns about consumer protection and the integrity of the e-commerce environment on Douyin [1]