央视网消息：这个假期，科技成为各地新春文旅火热的关键词之一。从沉浸式体验到智慧化服务，前沿技术与传统年俗深度交融，为游客解锁 了别样年味。科技不仅让传统文化"活"了起来，更以硬核实力筑牢了文旅体验的安全屏障。 机械臂"捕捉"年味 科技旅拍成打卡新宠 在贵州铜仁，一台高速摄影机械臂亮相中南门古城景区。随着操作员的指令，机械臂灵活伸展完成旋转、摆动、伸缩、平移等动作，实现360 度环绕拍摄，将古城风貌与游客笑脸一同收录。仅需3分钟就可为游客拍摄"电影感"短视频，成为当地春节文旅消费的一个新亮点。 科技赋能 千年古镇更具现代气息 在江苏马陵山景区，智能机器人带来舞蹈、武术、互动、巡游等多元表演，为景区注入新潮活力。窑湾古镇同步上线科技互动与非遗体验，机 器人巡游、打铁花表演、实景演艺相映成趣，让千年古镇更具现代气息。 传统民俗+科技 乡村庙会贺新春 在山东临沂，"朱村庙会贺新春"活动火热进行，铿锵的锣鼓声此起彼伏，一边是秧歌队伍穿梭往来，洋溢着淳朴浓郁的乡土年味。另一边，机 器人登台献艺，科技感十足，引来阵阵欢笑与掌声。春节期间，每天都有大量游客来到朱村，当地为新能源车主建设了"光储充"一体化充电服 务站，让游客享 ...

据了解，"钉钉AI录音卡"于去年8月发布，售价799元/张，由于只有硬币厚度和银行卡大小，能贴在手 机上记录电话和现场声音，还能依托钉钉AI听记和AI大模型能力进行语音转文字、多语种翻译、AI生 成总结和分析，这款产品受到了不少"打工人"的青睐，在电商平台持续热销。在钉钉官方旗舰店，记者 发现该产品已售3万+，评价区活跃着不少企业客户，有的买回去作为年会奖品，还有的作为新年礼物 送给员工。 今年以来，这种以AI为核心技术的"电子年货"，替代了传统意义上的电子年货走红，除了出现在企业的 年货礼中，还在全国各地的年货节、新春消费节中频繁露面，吸引了不少消费者购买。比如，上个月底 在杭州举行的2026浙江新春消费季主场活动中，出现了外骨骼机器人、智能眼镜等科技"新年货"。 随着"电子年货"的走红，不少"杭州造"开始发力，设计出贴合新年送礼、日常使用的中低价位科技小 件，精准抓住年货消费的需求。活动现场，杭州全进科技有限公司一款名叫"跳舞小子"的桌面机器人就 格外受欢迎，据企业负责人介绍，这款产品内部搭载了AI模型，能根据音乐变换舞姿，还支持语音对 话、知识问答。此外，能智能运镜的飞行相机、可随心更换显示内容的数字手 ...

Core Insights - The article discusses the evolving landscape of consumer behavior during the Chinese New Year, highlighting the rise of electronic products as popular "New Year goods" among young consumers [2][3][12]. Group 1: Consumer Trends - Young consumers are increasingly prioritizing personal satisfaction and self-expression in their purchasing decisions, moving away from traditional gift-giving norms [12][14]. - The demand for beauty and grooming products, such as automatic curling irons and hair removal devices, has surged, with sales of beauty products like the beautigo automatic curling iron increasing by approximately 100% during the holiday season [8][9]. - The concept of "self-pleasure" is becoming a significant driver of consumer behavior, with products being seen as tools for self-care rather than mere gifts for others [14][16]. Group 2: Brand Strategies - Brands like beautigo and 有色 have successfully leveraged social media platforms like Douyin (TikTok) to create engaging content that resonates with their target audience, leading to significant sales growth [9][22]. - The use of influencer marketing has proven effective, as seen when a beauty influencer's review led to a rapid increase in sales for beautigo's hair removal device, generating over 6 million in sales within three days [9][10]. - 有色's strategy focuses on appealing to both male and female consumers, with a particular emphasis on the aesthetic and practical value of their grooming products, which has resulted in strong sales performance [18][19]. Group 3: Product Development - The development of new products, such as beautigo's automatic curling iron, is driven by consumer feedback and market research, ensuring that products meet the specific needs and preferences of young consumers [11][12]. - 有色's approach to product design emphasizes functionality and aesthetic appeal, with their products being tailored to meet the gifting preferences of female consumers purchasing for males [18][21]. - The introduction of innovative features and competitive pricing has allowed brands to capture market share in a crowded space, as seen with 有色's successful launch of the MINI2.0 shaver [21][25]. Group 4: Market Performance - The 2026 Douyin New Year Festival saw a 109% year-on-year increase in GMV for electronic consumer goods, indicating a strong market trend towards these products during the holiday season [31][32]. - Brands are increasingly recognizing the importance of creating high-quality content to engage consumers, with Douyin becoming a primary sales channel for many electronic brands [22][25]. - The article concludes that the perception of New Year goods is shifting, with modern consumers seeking products that not only fulfill practical needs but also serve as expressions of identity and personal style [32][34].