据记者梳理"今日酒价"历史数据，6月11日，飞天茅台散瓶批发价首次跌破2000元心理关口，此后不久便相继跌破1900元、1800元关键价位；10月底跌破 1700元，11月末进一步跌破1600元。截至12月10日，其价格较年内高点累计下跌32.43%。 12月10日，酒业数据平台"今日酒价"显示，25年飞天（散）53度/500ml批发价为1500元/瓶，较前一日下跌15元；而原箱价格报1520元/瓶，与昨日持平。 这一价格已十分接近1499元/瓶的官方指导价，引发市场广泛关注。 | 茅台飞天 | | | 2025年12月10日 (公众号: 今日酒价) | | --- | --- | --- | --- | | 品名 | 规格 | 昨日行情 | 今日行情 | | 团 25年飞天(原) | 53度/500ml | 1520 | 1520 | | ② 25年飞天(散) | 53度/500ml | 1515 | 1500 1 | | 24年飞天(原) | 53度/500ml | 1630 | 1580 I | | 24年飞天(散) | 53度/500ml | 1580 | 1550 I | | 23年飞天(原) | ...

Core Insights - Guizhou Moutai launched a new product priced at 11,000 yuan per bottle, which sold out quickly on the iMoutai app, indicating strong demand for premium products [1] - The overall trend for Moutai products shows a decline in prices, with significant drops observed in various product lines throughout the year [4][5] Product Launch and Sales - The new Guizhou Moutai product (Panama International Exposition Gold Medal 110th Anniversary) was released on December 8 and sold out on the first day [1] - Previous limited edition products, such as the 70th Anniversary of the Five-Star Trademark, sold out in 2 minutes at a price of 7,000 yuan per bottle [4] Price Trends - The wholesale price of the 70th Anniversary product peaked at 13,500 yuan per bottle shortly after its release but has since fallen to 7,900 yuan [4] - Other products like the "Snake Moutai" and "Shengle Feitian" have also seen significant price drops, with declines of 57.5% and 51.76% from their peak prices, respectively [4] - The price of the 2025 Feitian Moutai has dropped below 1,600 yuan, marking a decline of over 32% from its initial price of 2,255 yuan [4] Market Dynamics - Retail prices on e-commerce platforms have fallen below the official guidance price, with some listings as low as 1,399 yuan per bottle [5] - Moutai Group is actively working to stabilize market prices and has engaged with major e-commerce platforms to combat unfair competition [7]

继11月末跌破1600元关口之后，飞天茅台价格继续跳水。 12月4日，据酒类行情监测平台"今日酒价"数据显示，最新数据显示，25年飞天(散)53度/500ml批发价为1545元/瓶，较昨日下跌5元；25年飞天 (原)53度/500ml价格报1550元/瓶，较昨日下跌10元。 | 茅台飞天 MOUTAI | | | 2025年12月4日 (公众号:今日酒价) | | --- | --- | --- | --- | | 品名 | 规格 | 昨日行情 | 今日行情 | | 2 25年飞天(原) | 53度/500ml | 1560 | 1550 1 | | 2 25年飞天(散) | 53度/500ml | 1550 | 1545 | | 24年飞天(原) | 53度/500ml | 1660 | 1630 | | 24年飞天(散) | 53度/500ml | 1630 | 1600 4 | | 23年飞天(原) | 53度/500ml | 1900 | 1860 U | | 23年飞天(散) | 53度/500ml | 1740 | 1720 ↓ | | 公斤茅台(原) | 53度/1L | 2900 | 2900 ...

Group 1 - The core viewpoint of the article highlights the ongoing price war in the Chinese liquor market during the "Double Eleven" shopping festival, with a notable decline in promotional intensity compared to previous years [2][3][9] - Major liquor brands such as Moutai, Wuliangye, and Xijiu have adopted a more aggressive stance, emphasizing authorized sales channels to combat unauthorized sales and protect their pricing strategies [3][9][11] - The overall performance of the liquor industry has been declining, with third-quarter reports showing collective downturns for most brands, prompting companies to take action to stabilize prices and support their distributors [3][10][11] Group 2 - E-commerce platforms have shown varied promotional strategies for liquor during "Double Eleven," with Tmall maintaining significant investment while other platforms like Meituan have reduced their promotional efforts [5][6] - The price of major liquor products has increased on some platforms compared to previous promotional periods, indicating a shift in pricing strategies and a reduction in aggressive discounting [5][6][9] - The decline in consumer interest in liquor, as evidenced by lower search interest on platforms like Baidu, has contributed to the downward pressure on prices and the need for brands to reinforce their pricing integrity [9][10][11]