| S | 洋河梦之蓝M6+ | 567/瓶 | -1元 | | --- | --- | --- | --- | | | 52度/550ml | | | | | 古井贡古20 52度/500ml | 511/瓶 | -2元 | | 2 | 习酒君品 53度/500ml | 660/瓶 | -5元 | | | 青花郎 | 729/瓶 | 470 | | | 53度/500ml | | | | | 水晶剑南春 | 400/瓶 | -11元▼ | | | 52度/500ml | | | 数据来源:全国各大区合理分布的约200个采集点,包括但不限于 酒企指定经销商、社会经销商、主流电商平台和零售网点等 原始数据:过去24个小时中各点位经手的真实成交终端零售价 sma 打开新浪财经APP 搜索 酒价内参 Q 新浪财经客户端 Sina Finance Mobile Version | | 中国知名白酒大单品 | 市场真实成交终端价 | | | --- | --- | --- | --- | | 品名/规格 | | 今日价格(元) | 较昨日(元) | | 53度/500ml | 贵州茅台酒(飞天) | 1822/瓶 | ...

Core Viewpoint - The wholesale price of Feitian Moutai has fallen below 1700 yuan for the first time, raising concerns about the brand's market value and signaling a significant shift in consumer perception and market dynamics [1][3][6]. Group 1: Price Movement - The wholesale reference price for 53-degree 500ml Feitian Moutai has dropped to 1690 yuan, a decrease of 25 yuan from the previous day, marking a new low since its market introduction [3]. - The price has seen a cumulative decline of over 31% from its initial prices of 2220 yuan and 2255 yuan [3]. - The price trajectory has shown a consistent downward trend since June 2025, with significant drops below key psychological thresholds of 2000 yuan, 1900 yuan, and 1800 yuan [3][4]. Group 2: Market Dynamics - The decline in Moutai's price is attributed to a combination of market adjustments and changing consumer behaviors, reflecting a broader trend of rational consumption and economic restructuring in China [6][9]. - Moutai's previous status as a financial investment product has diminished, as the market shifts from viewing it as a luxury or collectible item to recognizing it primarily as an alcoholic beverage [6][8]. Group 3: Consumer Perception - The perception of Moutai as a "hard currency" has been challenged, with its financial attributes being diluted as consumers reassess its value based on actual consumption rather than speculative investment [8][9]. - The increasing production capacity of Moutai has led to a more stable market supply, countering the previously exaggerated notions of scarcity [9]. - Younger consumers are showing a preference for other alcoholic beverages, which further impacts Moutai's long-term growth potential [9]. Group 4: Future Outlook - The current price of 1700 yuan may not be the final destination for Moutai, as ongoing market developments and shifts in consumer demand could lead to further price adjustments [10]. - There is speculation that Moutai could revert to its official pricing of 1499 yuan if market supply increases or consumer demand decreases [10].