《时光知味第四季》系列节目是由新华社品牌工作办公室指导，中国经济信息社监制的微纪录片栏目。节目依托真实史料，聚焦泸州老窖发展历史上的重大 事件和精彩瞬间，在一份份泛黄的报纸里，寻找那些被折叠的时代，细述那些鲜为人知的故事。相关史料均来自中国国家图书馆及泸州老窖博物馆。 这一期，我们回到1987年12月8日，重温《经济参考报》刊发的《泸州老窖又添新品种》。 1987年12月8日，《经济参考报》刊发的《泸州老窖又添新品种》写道："两次获得国际金奖的四川泸州曲酒厂，继1984年成功地试制出38度泸州老窖低度特 曲酒后，最近又成功地研制出30度、34度两种泸州老窖低度特曲酒。" 1951年出版的《专卖事业教材》 20世纪60年代，国家开始倡导生产低度酒。低度白酒如何实现"酒体清澈""低而不淡"，成为困扰行业的难题。 泸州老窖开始探索以"吸附过滤"方法降度，即利用吸附剂对白酒易浑浊的成分进行选择性物理吸附和拦截，除去混浊成分。这既需要全面掌握各种吸附剂的 性质，也要结合白酒的特性精密试验，在当时科技尚不发达的年代，工作量和操作难度均相当大。 功夫不负有心人，1984年，泸州老窖成功试制出38度产品，并于1987年继续推 ...

Core Viewpoint - The article emphasizes that in the face of a new round of deep adjustments in the liquor industry, companies must focus on internal capabilities to navigate through cycles successfully [1]. Group 1: Company Performance - Luzhou Laojiao's 2025 semi-annual report shows robust performance with revenue of 1.6454 billion and net profit of 766.3 million, maintaining a high gross margin of 87.1% [2][4]. - The company's high-end products, particularly the Guojiao 1573, have remained resilient against market fluctuations, contributing significantly to revenue and maintaining a leading position in the high-end liquor segment [5][6]. Group 2: Strategic Innovations - Luzhou Laojiao is focusing on high-end product development while also exploring low-alcohol options, which is seen as a way to seek new growth avenues in the industry [4][9]. - The introduction of the 38-degree Guojiao 1573 has been a significant success, showcasing the company's ability to innovate while maintaining quality, with plans for even lower alcohol products in the future [9][10]. Group 3: Marketing and Consumer Engagement - The company is adapting to changing consumer trends, particularly among the younger generation, by creating lighter, more drinkable products and expanding consumption scenarios [11][15]. - Luzhou Laojiao's "Ice JOYS" summer marketing campaign has successfully positioned Guojiao 1573 as a preferred choice in summer drinking scenarios, enhancing brand visibility among younger consumers [13][15]. Group 4: Digital Transformation and International Expansion - The company is actively pursuing digital transformation, with significant revenue growth in new channel operations, driven by a comprehensive data tracking system [17][18]. - Luzhou Laojiao is also focusing on international markets, leveraging its low-alcohol products to appeal to global consumers, thereby expanding its market presence [18][19].