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小米汽车定制服务三城巡展明日启动 雷军:计划三年设计百款车漆
Sou Hu Cai Jing· 2025-12-04 08:25
12月4日,小米汽车官方宣布,小米定制服务将在上海、杭州、成都三城开启巡展,第一站是在上海, 本周五(12 月 5 日)将在小米之家上海万象城体验店展出。 值得注意的是,11月份,在广州车展期间,小米YU7 Max紫水晶首次对外展出。小米汽车官方还公布新 车的实拍美图。 据小米汽车设计师田原介绍,紫水晶车漆是小米定制服务提供的一种特殊车漆,有一种"不张扬的高级 感",它采用双层清漆工艺,既还原了色彩的准确度,又把"光泽"锁进车漆,历经近50小时的手工打 磨,最终呈现深邃和璀璨的丰富质感。 今年9月25日,雷军在2025年度演讲暨小米新品发布会上宣布,小米汽车推出定制服务,目前支持YU7 Max、SU7 Ultra车型定制,可与现有配置组合搭配。定制服务试运营一年,每月最多定制40台,需要线 下锁单。 据雷军介绍,定制服务推出紫水晶、竞速红、暮光玫瑰、哑光流金粉、芽黄5种定制色。 同时,小米启动了百色计划,将联合车企供应商巴斯夫和PPG,3年之内要设计100款车漆。 此前,雷军曾在微博上特别介绍过紫水晶车漆:"紫水晶,很贵气的一种紫色。如镜面般 光亮照人,几 乎看不到橘皮纹。而且,如水晶般通透,形成一种立体流动 ...
雷军:我们决定,三年之内,推出一百款车漆!
Core Viewpoint - The company is launching a new customization service for its YU7 model, introducing five distinct color options to enhance personalization for customers [3]. Group 1: New Color Options - The five new color options introduced are "Amethyst," "Racing Red," "Light Rose," "Matte Gold Powder," and "Bud Yellow," each designed to provide a unique identity to the YU7 [1]. - The initiative aims to allow customers to find a color that resonates with their personal preferences, making each vehicle unique [1]. Group 2: Collaboration and Future Plans - The company has initiated a "Hundred Colors Plan" in collaboration with leading paint suppliers BASF and PPG, with a goal to design 100 different car paints over the next three years [1]. - This extensive range of colors is expected to cater to diverse customer tastes, enhancing the overall appeal of the YU7 [1].