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小米汽车定制服务三城巡展明日启动 雷军:计划三年设计百款车漆
Sou Hu Cai Jing· 2025-12-04 08:25
Core Viewpoint - Xiaomi is launching a customized service for its electric vehicles, starting with exhibitions in Shanghai, Hangzhou, and Chengdu, with the first event taking place in Shanghai on December 5 [1]. Group 1: Customized Service Launch - Xiaomi's customized service for electric vehicles was announced by Lei Jun on September 25, 2023, during the annual speech and product launch, supporting the YU7 Max and SU7 Ultra models [5]. - The customized service will operate in a trial phase for one year, allowing a maximum of 40 custom orders per month, which require offline locking [5]. - The service offers five custom colors: Amethyst, Racing Red, Twilight Rose, Matte Flowing Gold, and Bud Yellow [5]. Group 2: Collaboration and Future Plans - Xiaomi has initiated a "Hundred Colors Plan" in collaboration with automotive suppliers BASF and PPG, aiming to design 100 car paints within three years [5]. Group 3: Product Features - The Amethyst paint, part of the customized service, is described as having a "subtle luxury feel," utilizing a double-layer clear coat process that enhances color accuracy and locks in gloss, requiring nearly 50 hours of manual polishing [10]. - Lei Jun previously highlighted the Amethyst paint on social media, describing it as a luxurious purple with a mirror-like shine and a crystal-like transparency that creates a dynamic interplay of light and shadow [10]. Group 4: Recent Exhibitions - The YU7 Max in Amethyst was first showcased during the Guangzhou Auto Show in November, with official images of the new vehicle released by Xiaomi [7].
雷军:我们决定,三年之内,推出一百款车漆!
Core Viewpoint - The company is launching a new customization service for its YU7 model, introducing five distinct color options to enhance personalization for customers [3]. Group 1: New Color Options - The five new color options introduced are "Amethyst," "Racing Red," "Light Rose," "Matte Gold Powder," and "Bud Yellow," each designed to provide a unique identity to the YU7 [1]. - The initiative aims to allow customers to find a color that resonates with their personal preferences, making each vehicle unique [1]. Group 2: Collaboration and Future Plans - The company has initiated a "Hundred Colors Plan" in collaboration with leading paint suppliers BASF and PPG, with a goal to design 100 different car paints over the next three years [1]. - This extensive range of colors is expected to cater to diverse customer tastes, enhancing the overall appeal of the YU7 [1].