新浪科技讯 1月3日晚间消息，小米集团创始人、董事长、CEO雷军今日举行2026年第一场直播，现场 直播工程师拆车小米YU7。 雷军表示，定制服务以往是百万豪车才有的，小米想让二三十万的车主也能享受到。。 来源：新浪网 此前，小米汽车推出了定制服务，首批共提供26项个性化配置选项，涵盖了车辆外观、内饰、细节标识 等多个维度。首期覆盖小米YU7 Max和小米SU7 Ultra两款高端车型，并以每月限量40台的方式开启为 期一年的试运营。 ...

IT之家注意到，小米汽车在去年 9 月推出了定制服务，首批共提供 26 项个性化配置选项，涵盖了车辆外观、内饰、细节标识等多个维度。首期覆盖小米 YU7 Max 和小米 SU7 Ultra 两款高端车型，服务定金为 80000 元，以每月限量 40 台的方式开启为期一年的试运营。 紫水晶 Amethyst Purple IT之家 1 月 3 日消息，小米创办人，董事长兼 CEO 雷军今晚举行新年直播，现场直播工程师拆车，拆一台新的小米 YU7。 雷军在拆车过程中表示，小米汽车定制服务以往是百万豪车才有的，小米想让二三十万的车主也能享受到，定制服务很辛苦、很不容易。 XIAOMI CUSTOMIZATION SERVICE 个性外观定制 定制车漆 对工艺与品味的追求 引入更加复杂昂贵的原料 采用更精湛极致的工艺 让车辆在不同光线下都能呈现出非凡视觉效果 紫水晶 嫩芽黄 竞速红 ncity Re 暮光玫瑰 Nightfall Rose 流金粉 哑光 Dawn Pink (Matte ...

12月4日，小米汽车官方宣布，小米定制服务将在上海、杭州、成都三城开启巡展，第一站是在上海， 本周五（12 月 5 日）将在小米之家上海万象城体验店展出。 值得注意的是，11月份，在广州车展期间，小米YU7 Max紫水晶首次对外展出。小米汽车官方还公布新 车的实拍美图。 据小米汽车设计师田原介绍，紫水晶车漆是小米定制服务提供的一种特殊车漆，有一种"不张扬的高级 感"，它采用双层清漆工艺，既还原了色彩的准确度，又把"光泽"锁进车漆，历经近50小时的手工打 磨，最终呈现深邃和璀璨的丰富质感。 今年9月25日，雷军在2025年度演讲暨小米新品发布会上宣布，小米汽车推出定制服务，目前支持YU7 Max、SU7 Ultra车型定制，可与现有配置组合搭配。定制服务试运营一年，每月最多定制40台，需要线 下锁单。 据雷军介绍，定制服务推出紫水晶、竞速红、暮光玫瑰、哑光流金粉、芽黄5种定制色。 同时，小米启动了百色计划，将联合车企供应商巴斯夫和PPG，3年之内要设计100款车漆。 此前，雷军曾在微博上特别介绍过紫水晶车漆："紫水晶，很贵气的一种紫色。如镜面般 光亮照人，几 乎看不到橘皮纹。而且，如水晶般通透，形成一种立体流动 ...

Investment Rating - The report maintains a "Recommended" rating for Xiaomi Group-W (1810.HK) [7] Core Viewpoints - Xiaomi is transitioning from an "Internet company" to a "hardcore technology" company, with significant investments in self-developed chips and electric vehicles [2] - The launch of the Xiaomi 17 series and the introduction of customized automotive services are expected to enhance sales and profitability [5] Summary by Relevant Sections Product Launch and Innovation - On September 25, Xiaomi held its annual event, unveiling the Xiaomi 17 series, Xiaomi Pad 8 series, and various other products, including the Xiaomi TV S Pro Mini LED 2026 and Mi Home appliances [1] - The Xiaomi 17 series features a starting price of 4,499 RMB, equipped with a new 6.3-inch OLED screen and the fifth-generation Snapdragon 8 processor, showing a 20% performance improvement over the previous generation [3] Financial Projections - The company is projected to achieve revenues of 509.30 billion RMB in 2025, 640.91 billion RMB in 2026, and 749.65 billion RMB in 2027, with corresponding net profits of 44.44 billion RMB, 64.05 billion RMB, and 81.83 billion RMB [6] - The expected P/E ratios for the years 2025, 2026, and 2027 are 29, 20, and 16, respectively [5] Automotive Business Development - The Xiaomi YU7 has achieved significant sales, with over 240,000 units locked in within 18 hours of launch, and it is noted for its impressive range and family-friendly features [4] - The introduction of customized services for the YU7 aims to enhance profit margins in the automotive sector [5]

Core Viewpoint - Xiaomi is shifting its automotive strategy towards customization, aiming to provide a luxury experience at a more accessible price point, with a focus on individual preferences and personalization in vehicle design [3][7][43]. Group 1: Customization Strategy - Xiaomi's automotive customization project includes options for exterior paint, logos, decals, brake calipers, wheels, and interior features such as seat colors and materials [9][11][14]. - The initial phase offers over 20 personalized options, including five unique paint colors and various interior customization choices [11][36]. - The company plans to collaborate with top paint suppliers to introduce 100 new paint options within three years, indicating a strong commitment to customization [14][15]. Group 2: Market Positioning - Xiaomi's customization service is positioned to compete with luxury brands like Porsche and Rolls-Royce, offering a range of options at a relatively lower price point [38][43]. - The pricing strategy for customization is designed to be more accessible compared to traditional luxury brands, potentially attracting a broader customer base [43][44]. Group 3: Financial Implications - The revenue potential from the customization service is estimated at around 50 million annually, which is minimal compared to Xiaomi's overall automotive revenue targets [68][69]. - The company is investing significantly in a dedicated customization service center, indicating that the focus is on long-term brand positioning rather than immediate profit [70][73]. Group 4: Challenges and Considerations - The customization service has a minimum spending requirement of 100,000 yuan, which may limit accessibility for some customers [46][49]. - There are operational challenges associated with customization, including increased production costs and the need for a sophisticated supply chain management system [81][90]. - The success of this initiative will depend on Xiaomi's ability to scale production and manage the complexities of offering a wide range of customization options [92][93]. Group 5: Industry Trends - The demand for personalized vehicles is growing, particularly among younger consumers, indicating a shift in consumer preferences towards individuality in automotive design [95][96]. - Xiaomi's approach may influence the broader automotive industry to transition from a manufacturer-defined product model to a user-defined product model, enhancing customer engagement [99][100].

Core Viewpoint - Xiaomi's CEO Lei Jun emphasized the critical importance of the YU7 project, stating it serves as a last resort for the company's automotive ambitions if the SU7 fails [1][2]. Group 1: YU7 Project Overview - The YU7 project was initiated during a challenging period for electric vehicles, with only Tesla's models performing well in the market [1]. - Xiaomi made a bold decision to develop a unique sports SUV instead of following the trend set by competitors [2]. - The YU7 was launched on June 26, with three versions priced at 253,500 CNY, 279,900 CNY, and 329,900 CNY, making it 10,000 CNY cheaper than the Tesla Model Y [2]. Group 2: Sales Performance - The YU7 achieved remarkable pre-order numbers, with over 200,000 orders in just three minutes and 240,000 within 18 hours [3]. - Since deliveries began on July 6, over 40,000 units of the YU7 have been delivered by the end of August [6]. - The SU7 has also seen significant success, with cumulative deliveries exceeding 330,000 units by the end of August [6]. Group 3: Customization Services - Xiaomi announced the launch of a "Xiaomi Custom Service," allowing customers to customize various aspects of their vehicles, including paint, interior colors, and wheels [6]. - The custom service will initially support a limited number of customizations per month, with a minimum customization expenditure of 100,000 CNY [6].

Core Insights - Xiaomi has launched a unique customization service for its YU7 model, targeting consumers with high aesthetic standards who seek distinctiveness [2][4] - The initial offering includes nine colors, with five new striking colors introduced in the customization service, utilizing advanced techniques and premium paints [2] - The new colors available for customization are Amethyst, Racing Red, Twilight Rose, Matte Gold Pink, and Bud Green [2] - The service also allows for personalized interior options, including custom interiors, door panels, seats, and welcome lights [2] - Xiaomi plans to collaborate with top global paint suppliers to design 100 color options over the next three years [2][4] Service Details - The deposit for the customization service is set at 80,000 yuan, with a limit of 40 customized units per month during the trial operation phase [4] - Customization is available for the YU7 Max and SU7 Ultra models, and must include custom configurations with a minimum additional cost of 100,000 yuan (excluding promotional benefits) [4] - The customization options must include at least one custom feature, ensuring a tailored experience for consumers [4]