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雷军回应设立定制服务中心:让百万豪车服务触手可及
Sou Hu Cai Jing· 2025-12-09 03:55
Group 1 - The core idea of the news is that Xiaomi is launching a customized car service aimed at providing luxury experiences similar to those offered by high-end car brands [1][3]. - Xiaomi's car customization service requires a deposit of 80,000 yuan and offers a variety of options, including 26 personalized choices, 5 new luxury paint colors, and 4 interior designs [3]. - The service will initially operate for one year, starting with the Xiaomi YU7 Max and Xiaomi SU7 Ultra models [3]. Group 2 - A notable feature of the customization service is the unique "Purple Crystal" paint, which is described as having an understated luxury feel and is crafted using a double-layer clear coat process [6]. - The "Purple Crystal" paint undergoes nearly 50 hours of manual polishing to achieve a rich texture and depth, comparable to the finishes of high-end brands like Rolls-Royce and Bentley [6]. - Xiaomi's founder, Lei Jun, praised the "Purple Crystal" paint for its ability to replicate the three-dimensional and layered appearance of crystal [6].
小米汽车定制服务开启交付,紫水晶版SU7 Ultra 亮相
Huan Qiu Wang Zi Xun· 2025-12-08 08:13
Group 1 - Xiaomi Auto has announced the commencement of its custom service delivery, with the first customer being Mr. Yuan from Beijing, who chose a purple crystal Xiaomi SU7 Ultra, highlighting its uniqueness and driving enjoyment [1] Group 2 - The purple crystal paint is a special offering from Xiaomi's custom service, described as having a "subtle luxury" and is produced using a dual-layer clear coat process that enhances color accuracy and locks in gloss [2] - The paint undergoes nearly 50 hours of manual polishing to achieve a deep and brilliant texture [2]
小米汽车定制服务三城巡展明日启动 雷军:计划三年设计百款车漆
Sou Hu Cai Jing· 2025-12-04 08:25
12月4日,小米汽车官方宣布,小米定制服务将在上海、杭州、成都三城开启巡展,第一站是在上海, 本周五(12 月 5 日)将在小米之家上海万象城体验店展出。 值得注意的是,11月份,在广州车展期间,小米YU7 Max紫水晶首次对外展出。小米汽车官方还公布新 车的实拍美图。 据小米汽车设计师田原介绍,紫水晶车漆是小米定制服务提供的一种特殊车漆,有一种"不张扬的高级 感",它采用双层清漆工艺,既还原了色彩的准确度,又把"光泽"锁进车漆,历经近50小时的手工打 磨,最终呈现深邃和璀璨的丰富质感。 今年9月25日,雷军在2025年度演讲暨小米新品发布会上宣布,小米汽车推出定制服务,目前支持YU7 Max、SU7 Ultra车型定制,可与现有配置组合搭配。定制服务试运营一年,每月最多定制40台,需要线 下锁单。 据雷军介绍,定制服务推出紫水晶、竞速红、暮光玫瑰、哑光流金粉、芽黄5种定制色。 同时,小米启动了百色计划,将联合车企供应商巴斯夫和PPG,3年之内要设计100款车漆。 此前,雷军曾在微博上特别介绍过紫水晶车漆:"紫水晶,很贵气的一种紫色。如镜面般 光亮照人,几 乎看不到橘皮纹。而且,如水晶般通透,形成一种立体流动 ...