Group 1 - The core idea of the news is that Xiaomi is launching a customized car service aimed at providing luxury experiences similar to those offered by high-end car brands [1][3]. - Xiaomi's car customization service requires a deposit of 80,000 yuan and offers a variety of options, including 26 personalized choices, 5 new luxury paint colors, and 4 interior designs [3]. - The service will initially operate for one year, starting with the Xiaomi YU7 Max and Xiaomi SU7 Ultra models [3]. Group 2 - A notable feature of the customization service is the unique "Purple Crystal" paint, which is described as having an understated luxury feel and is crafted using a double-layer clear coat process [6]. - The "Purple Crystal" paint undergoes nearly 50 hours of manual polishing to achieve a rich texture and depth, comparable to the finishes of high-end brands like Rolls-Royce and Bentley [6]. - Xiaomi's founder, Lei Jun, praised the "Purple Crystal" paint for its ability to replicate the three-dimensional and layered appearance of crystal [6].

Group 1 - Xiaomi Auto has announced the commencement of its custom service delivery, with the first customer being Mr. Yuan from Beijing, who chose a purple crystal Xiaomi SU7 Ultra, highlighting its uniqueness and driving enjoyment [1] Group 2 - The purple crystal paint is a special offering from Xiaomi's custom service, described as having a "subtle luxury" and is produced using a dual-layer clear coat process that enhances color accuracy and locks in gloss [2] - The paint undergoes nearly 50 hours of manual polishing to achieve a deep and brilliant texture [2]

Core Viewpoint - Xiaomi is launching a customized service for its electric vehicles, starting with exhibitions in Shanghai, Hangzhou, and Chengdu, with the first event taking place in Shanghai on December 5 [1]. Group 1: Customized Service Launch - Xiaomi's customized service for electric vehicles was announced by Lei Jun on September 25, 2023, during the annual speech and product launch, supporting the YU7 Max and SU7 Ultra models [5]. - The customized service will operate in a trial phase for one year, allowing a maximum of 40 custom orders per month, which require offline locking [5]. - The service offers five custom colors: Amethyst, Racing Red, Twilight Rose, Matte Flowing Gold, and Bud Yellow [5]. Group 2: Collaboration and Future Plans - Xiaomi has initiated a "Hundred Colors Plan" in collaboration with automotive suppliers BASF and PPG, aiming to design 100 car paints within three years [5]. Group 3: Product Features - The Amethyst paint, part of the customized service, is described as having a "subtle luxury feel," utilizing a double-layer clear coat process that enhances color accuracy and locks in gloss, requiring nearly 50 hours of manual polishing [10]. - Lei Jun previously highlighted the Amethyst paint on social media, describing it as a luxurious purple with a mirror-like shine and a crystal-like transparency that creates a dynamic interplay of light and shadow [10]. Group 4: Recent Exhibitions - The YU7 Max in Amethyst was first showcased during the Guangzhou Auto Show in November, with official images of the new vehicle released by Xiaomi [7].