Group 1 - The incident involving a woman falling from a mall in Zhejiang is reported to have occurred on June 12, and it is denied that the fall was related to the rush for the LABUBU blind boxes from Pop Mart [3][4] - Videos circulating online show conflicts occurring near Pop Mart vending machines, with reports indicating that these altercations were between scalpers and customers [4][6] - The popularity of Pop Mart's LABUBU blind boxes has led to significant consumer demand, resulting in long queues and instances of violence during purchases [6][8] Group 2 - Legal experts indicate that the conflicts arising from the rush for blind boxes involve various legal relationships, including those between the company, consumers, and scalpers, with potential liabilities for all parties involved [6][7] - Scalpers may face legal repercussions under laws against unfair competition if they engage in bulk buying and reselling at inflated prices, while violent actions during purchases could lead to criminal charges [7] - Consumers participating in fights for blind boxes may also face penalties under public order laws, and those who fall victim to scams in the secondary market can seek redress under consumer protection laws [7][12]

泡泡玛特再次创出了上市以来的新高位置，总市值一度突破3400亿港元，正式突破了3000亿人民币的市值大关。 作为泡泡玛特的创始人王宁，目前的身家已经达到203亿美元，成为了河南新首富。 作为泡泡玛特的创始人，王宁持有泡泡玛特的股权比例高达48.73%（2024年末数据），如今他的持股市值已经接 近1500亿元。 2020年上市的泡泡玛特，曾经经历了低迷期，泡泡玛特的股价在2022年、2023年的时候，股价还不足10港元，较 发行价格缩水大半。步入2024年，成为泡泡玛特的重要转折点，股价从不足20港元开启一轮轰轰烈烈的牛市行 情，不到两年时间，泡泡玛特股价大涨超过10倍，成为了港股市场的明星股。 泡泡玛特、蜜雪冰城、毛戈平和老铺黄金，成为了当下港股市场的"消费四姐妹"，也是年轻人新消费的代表公 司。那么，泡泡玛特的成功到底做对了什么？ Labubu成为了泡泡玛特的超级IP，并且因为Labubu的爆火，让泡泡玛特这一家公司在海外市场迅速走红。 多年来，泡泡玛特通过签约一批优秀的艺术家，为公司创造出源源不断的IP新品。由此可见，泡泡玛特并不完全 依赖于Labubu的市场需求，尽可能弱化对单一IP的依赖程度。如今， ...

一张纸片被炒到了上万元，在很多人看来可能都无法理解的事情，偏偏是卡牌圈的现状之一。 而且就是这样几毛钱成本的纸片，让卡游做成了百亿生意。 去年一年，卡游实现营收100.57亿元、同比增长277.8%，经调整净利润44.66亿元、同比增长378.2%，比泡泡玛特还要赚钱。 | | | 截至12月31日止年度 | | | --- | --- | --- | --- | | | 2022年 | 2023年 | 2024年 | | | (人民幣百萬元) | (人民幣百萬元) | (人民幣百萬元) | | 收入 | 4,131.1 | 2,662.1 | 10,056.9 | | 銷售成本 | (1,288.8) | (911.0) | (3,291.5) | | | | 更有媒体戏称卡游是凭着在"小孩哥""小孩姐"中掀起的集卡风潮，成功将其推到了上市的大门口。 根据卡游披露的招股书显示，截至去年年底，其IP矩阵已经达到了70个，以奥特曼、小马宝莉、哪吒、哈利波特等知名系列为代表。在哪吒电影爆火的时 候，卡游也顺势签下了哪吒的IP授权，把握住了这波现象级热度和流量。 无独有偶，名创优品也凭借IP，实现了翻新重构。期间打 ...

Core Insights - Labubu has become a global sensation in the toy market, driven by its unique design and effective marketing strategies by Pop Mart [2][3][4] - The blind box sales model has significantly contributed to the popularity of Labubu, appealing to consumers' desire for surprise and community engagement [23][25] Group 1: Market Performance - Pop Mart's global revenue reached RMB 13.04 billion in the previous year, a 107% increase year-on-year, with overseas revenue growing by 375.2% to RMB 5.07 billion [13] - Labubu's product line contributed over RMB 3 billion to Pop Mart's revenue, marking a 726% year-on-year growth [13] - The U.S. market is showing rapid growth, with sales in the first quarter of this year exceeding the total revenue of the previous year [15] Group 2: Consumer Behavior - Consumers in the U.S. are willing to queue for hours to purchase Labubu toys, reflecting a strong demand for limited edition releases [5][8] - The blind box sales strategy creates a sense of excitement and community among consumers, enhancing the overall shopping experience [25][27] - Social media plays a crucial role in promoting Labubu, with influencers and celebrities showcasing the toys, further driving consumer interest [20][22] Group 3: Marketing Strategy - Pop Mart's marketing strategy includes limited-time offers and exclusive releases, which heighten consumer anticipation and engagement [9] - The blind box model, which combines elements of surprise and chance, has proven to be highly effective in attracting a younger demographic [23][25] - The unique design of Labubu, created by artist Kasing Lung, resonates with consumers' preferences for quirky and collectible items [18][20]