Core Insights - The card game industry has seen explosive growth, with a company achieving revenue of 10.057 billion RMB in 2024, a significant increase from 2.662 billion RMB in 2023, and 4.131 billion RMB in 2022, indicating a strong upward trend in the market [3] - The emotional value associated with card collecting has become a driving force for consumer engagement, transforming simple cards into valuable collectibles and investment opportunities [4][17] - The integration of IP marketing, blind box strategies, and community engagement has created a comprehensive emotional marketing loop that resonates with younger consumers [5][10][17] Revenue and Profitability - The card game company reported a revenue of 10.057 billion RMB for 2024, with a cost of sales of 3.2915 billion RMB, reflecting a robust business model [3] - In the previous year, the company achieved a revenue of 100.57 billion RMB, with an adjusted net profit of 44.66 billion RMB, showcasing a year-on-year growth of 277.8% and 378.2% respectively [2] Marketing Strategies - The company has developed a diverse IP matrix with 70 different IPs, including popular franchises like Ultraman and Harry Potter, which has helped in establishing deep connections with consumers [7] - The blind box marketing strategy has lowered entry barriers for consumers, with prices for popular products ranging from 2 RMB to 10 RMB, encouraging repeat purchases [8] - Community marketing has enhanced social interactions among consumers, turning card collecting into a social activity that fosters connections among like-minded individuals [10][14] Consumer Behavior - The younger generation, particularly Gen Z, is more inclined to spend on emotional experiences rather than functional products, leading to a shift in consumption patterns [17][18] - The anticipation and excitement associated with blind box purchases have proven to be significant motivators for consumer engagement, often surpassing the value of the products themselves [9][10] Social Engagement - Live streaming of card unpacking has emerged as a new trend, creating a communal experience that enhances consumer interaction and engagement [13][14] - Physical card shops and pop-up stores have become social hubs, attracting large crowds and facilitating community building around card collecting [16]