"退网之前，交代清楚。" 8月19日，"长安街知事"公众号以一种罕见的追责语气，以大标题的方式，向又双叒叕宣布要退网的辛巴喊话。 这是因为在前一天晚上，辛巴在直播间宣布要退出直播行业。这个时间点，恰逢其旗下公司自创品牌"棉密码"卫生巾被曝检出致癌物，深陷舆论风波。 媒体对辛巴的评价向来不高。比如这次，"长安街知事"就尖锐的点出，辛巴粉丝过亿，身上售假、打假争议更是不断。 据统计，这已经是他第五次宣布退网了，前几次都是以高调复出收尾，而且时机都拿捏得十分精准。这是拿退网当"防火墙""挡箭牌"了？ 退网？留下的"烂摊子"要有个说法 那这一次，辛巴又是在故技重施，有意规避风头么？ 根据新京报、新黄河等多家媒体报道，今年5月，多位消费者集体送检报告显示，多个批次的棉密码茶氧夜用卫生巾、茶氧日用卫生巾，均检测出超高含 量硫脲。这是一种被国际癌症研究联盟列为3类致癌物的危险化学品。 图源：相关新闻报道截图 媒体调查发现，从2019年到2025年生产的部分产品均存在这一问题。不少消费者在长期使用棉密码卫生巾后出现健康问题，包括妇科炎症、甲状腺疾病、 甲状腺癌等。他们多数是辛选的铁粉。 尽管棉密码在7月24日声明，经第三方检 ...

Core Viewpoint - The rapid development of live e-commerce has led to the promotion of ordinary food products as "health miracle drugs," with hosts using carefully crafted scripts to induce viewers to make purchases [1][6][18] Group 1: Misleading Product Claims - Many products, such as a tea claimed to be from Beijing Tongrentang, are marketed with exaggerated health benefits like "lowering blood pressure" and "improving stroke paralysis," despite containing spelling errors on their packaging [1][10] - A product marketed as γ-aminobutyric acid collagen peptide drink is promoted with claims of containing "4 major amino acids + 13 nutrients" and having growth-enhancing effects, while its actual standard is that of a beverage, not a health supplement [6][7] - The promotion of products like "shark cartilage calcium tablets" and "glucosamine chondroitin" as traditional medicinal materials is misleading, as they are merely pressed candy [1][12] Group 2: Regulatory Challenges - Despite ongoing improvements in management measures for live e-commerce, many continue to blur the lines in the "three products and one device" (medicines, medical devices, health foods, and special medical purpose formula foods) sector, making it difficult for consumers to identify exaggerated claims [2][19] - Regulatory authorities face challenges in taking action against misleading claims due to a lack of medical knowledge, which hampers their ability to intervene effectively [2][19] Group 3: Legal Consequences - A case in Anhui Province involved a company that falsely marketed a health product, resulting in a sales amount exceeding 30 million yuan, leading to significant prison sentences for the perpetrators [13][16] - The market supervision department reported a significant increase in complaints related to live e-commerce, with 402,000 complaints received in 2024, marking a 19.3% year-on-year increase [12] Group 4: Industry Insights - Analysts highlight that the most significant issues in the live e-commerce sector include false advertising, the strong concealment of misleading claims, and the lack of substantial penalties for violations, which fails to deter those attempting to exploit loopholes [18][19] - Recommendations for industry governance include requiring that only qualified professionals and institutions engage in live e-commerce for health-related products, with strict penalties for violations [19]

Group 1 - The State Administration for Market Regulation has initiated a nationwide campaign to address false advertising in the pharmaceutical and health product sectors targeting the elderly, aiming to combat fraudulent practices that exploit this demographic [1][2] - Local market regulation departments will focus on illegal activities such as false advertising, price fraud, and illegal additives that infringe on the rights of the elderly and disrupt market competition [2] - The campaign includes a "You Shoot, We Check" initiative, encouraging the public to report suspected illegal activities, thereby enhancing the protection of elderly consumers and improving the market environment [2] Group 2 - Investigations have revealed that some live-streaming influencers engage in deceptive practices, using dramatic scripts to attract viewers and promote products that do not have legitimate health benefits [2][3] - Concerns have been raised about the sale of counterfeit health products and medications through live streams, which could lead to health risks for elderly consumers [3] - Legal experts have indicated that selling unregulated or counterfeit products during live streams could result in severe legal consequences, including charges related to fraud and violations of consumer protection laws [3]