碎片化娱乐

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我发现我们是“高需求父母”
是说芯语· 2025-10-03 12:56
放假第三天,写点和行业无关的。 昨晚,难得儿子没加班,和他妈妈窝在沙发上看电视。我照例刷着手机,突然听见他拍着大腿笑得前仰后合,几乎失控。我被那笑声吸引,凑过去想看看 是什么这么有趣。儿子立马给我打预防针:"这小品两极分化特别严重,喜欢的人爱得不行,不喜欢的完全笑不出来。"看样子,他已不是第一次看了。 我不以为然。 屏幕上,两个演员正围着棋盘手舞足蹈,一会儿喊"飞沙走石"把棋子乱扔,一会儿又"时光倒流"把棋局推倒重来。我盯着那些夸张的表演,嘴角都没动一 下。 果然,我是他说的后一种人。 问了才知道,这是《喜人奇妙夜》里的《技能五子棋》。 我忍不住问自己:他到底在笑什么? 经过一天的沉淀,我才慢慢想明白: 我看不懂的,从来不是"五子棋",而是年轻人藏在荒诞背后的审美与心境。 他们这一代,是泡在碎片化娱乐里长大的。笑点早已不是我们熟悉的"抖包袱""讲段子",而是"反逻辑"带来的新鲜与释放。就像"技能五子棋",偏不按规 则出牌,把严肃对弈变成一场武侠式的胡闹。棋子成了道具,输赢成了玩笑——在我们看来是"没章法",在他们眼中却是"有创意"。 他们也钟情于那些"微小共鸣"。小品里一句"小时候下棋赖皮被爸爸骂",儿子一听 ...
AI、短视频、短剧……让我们变蠢了吗? | 新刊发售
第一财经· 2025-08-14 15:32
Core Viewpoint - The article discusses the impact of the internet and modern entertainment on human attention spans, suggesting that the issue is more about choice and strategy rather than capability [5][22]. Group 1: Overview - The article highlights that by 2025, 5.65 billion people will use the internet, representing 68.7% of the global population, with adults spending an average of 6 hours and 38 minutes online daily, a figure that has remained stable over the past decade [3]. - It raises concerns about how various forms of entertainment, such as short videos and AI, are competing for limited attention, leading to a fragmented entertainment landscape [3][68]. Group 2: Music Industry - The article notes that the rise of a musician named "揽佬" on Spotify, surpassing Jay Chou, exemplifies how the internet has restructured the music industry, focusing on producing "hit songs" through strategic resource allocation based on audience feedback [9][14]. Group 3: Short Drama Market - The short drama market is maturing, with production companies still anxious about capturing audience attention despite their established presence [14]. - The article emphasizes the shift in career paths for young professionals, who are increasingly drawn to roles in content creation for lower-tier markets due to the significant traffic these platforms generate [17]. Group 4: Attention Management - Nir Eyal, author of "Hooked," argues that individuals must take responsibility for their attention management rather than blaming technology companies, emphasizing the importance of personal choice in how time is spent [22]. Group 5: Fast Food Industry - The article discusses the transformation of the fast food industry, particularly the "坪效之王" 南城香, which is adapting to new economic cycles by testing a weight-based pricing model in its Beijing locations [28]. Group 6: F1 Industry - The article outlines the evolution of Formula 1 from a niche sport dominated by European elites to a global entertainment product aimed at younger audiences, initiated by an American media company's acquisition eight years ago [31].