Core Viewpoint - The company reported strong revenue growth for the first three quarters of 2025, with total revenue expected to be between 49.1 and 49.9 billion yuan, representing a year-on-year increase of approximately 37.6% to 39.9% [1] Revenue Breakdown - Social business revenue is projected to be around 43.8 to 44.4 billion yuan, reflecting a year-on-year growth of about 34.5% to 36.4% [1] - Innovative business revenue is expected to be between 5.3 and 5.5 billion yuan, showing a significant year-on-year increase of approximately 69.9% to 76.3% [1] Business Performance - The company’s social business continues to grow steadily, benefiting from AI technology integration in its product matrix, enhancing user experience and operational efficiency [1] - A strategic partnership with Tencent Cloud was signed in September 2025 to explore the "AI + social entertainment" space [1] - The company’s core products have solidified their competitive advantage, with SUGO ranking 6th in social network app revenue in the Middle East and TopTop ranking 9th in Google Play game app revenue in the region [1] Innovative Business Growth - The innovative business segment is experiencing robust growth across multiple areas, including: 1. Premium games, with flagship game "Alice's Dream" entering a long-term operational phase since Q4 2024 [1] 2. Steady growth in social e-commerce, with Huoer Health consolidating its leading position in the health service sector [1] 3. Revenue contributions from the actively invested short drama business [1] 4. Launch of the AI creative content community Aippy, marking a forward-looking move in the "AI + social entertainment" field, with its iOS version now live [1] Future Outlook - The company is expected to maintain its multi-faceted growth strategy in premium games, social e-commerce, short dramas, and AI-native apps, which are anticipated to support long-term development [1]

Core Viewpoint - The company reported strong Q2 2025 earnings, with revenue and net profit both showing significant year-over-year growth, driven by increased subscription income and advertising revenue. Financial Performance - Q2 2025 revenue reached 8.44 billion yuan, up 17.9% year-over-year and 14.7% quarter-over-quarter, primarily due to an increase in ARPPU driving subscription revenue growth; net profit attributable to shareholders was 2.41 billion yuan, up 43.4% year-over-year, but down 43.8% quarter-over-quarter [1] - GAAP net profit was 2.64 billion yuan, reflecting a year-over-year increase of 33.0% and a quarter-over-quarter increase of 18.6%; gross margin improved to 44.4%, up 2.4 percentage points year-over-year [1] - Cash and cash equivalents stood at 34.92 billion yuan at the end of Q2 2025, indicating sufficient funds to support business expansion [2] Business Segments - Online music service revenue was 6.85 billion yuan, up 26.4% year-over-year and 18.1% quarter-over-quarter, with subscription revenue contributing 4.38 billion yuan, a 17.1% year-over-year increase [2] - The number of paid users reached 124 million, a 6% increase year-over-year, with a payment rate of 22.5%, up 2 percentage points [2] - Advertising and other revenue surged to 2.47 billion yuan, a 46.9% year-over-year increase, driven by new advertising initiatives and strong growth in artist-related events [2] Strategic Initiatives - The company is enhancing its content ecosystem and interactive community, successfully hosting major international concerts and creating numerous live performance opportunities for its artists [3] - A strategic acquisition of Ximalaya for 1.26 billion USD and a stake of up to 5.1986% in A-class shares aims to expand into long audio content, creating a comprehensive entertainment matrix [3] Future Outlook - Revenue projections for 2025-2027 are 32.948 billion yuan, 37.478 billion yuan, and 41.059 billion yuan, with net profit estimates of 10.978 billion yuan, 10.339 billion yuan, and 11.494 billion yuan respectively [4] - The company is expected to benefit from a healthy revenue structure driven by long-term growth in paid user numbers and ARPPU values, leading to improved profitability [4]

Investment Rating - The report maintains a "Buy" rating for Tencent Music (1698.HK) [1][12][13] Core Views - The report highlights that Tencent Music's revenue and profit growth exceeded expectations, driven by an increase in ARPPU (Average Revenue Per Paying User) and subscription income [5][6][12] - The company is expected to see continued growth in revenue and profitability, supported by a healthy revenue structure and an increase in paying users [12][13] Financial Performance Summary - For Q2 2025, Tencent Music reported revenue of 8.44 billion yuan, a year-over-year increase of 17.9% and a quarter-over-quarter increase of 14.7% [5][6] - The net profit attributable to shareholders was 2.41 billion yuan, reflecting a year-over-year increase of 43.4% [5][6] - The gross profit margin improved to 44.4%, up 2.4 percentage points year-over-year, due to growth in online music revenue and a decrease in revenue sharing from social entertainment services [6][12] User Metrics and Revenue Streams - Online music service revenue reached 6.85 billion yuan, a year-over-year increase of 26.4% [7] - The number of paying users increased to 124 million, a year-over-year growth of 6%, with a paying rate of 22.5% [7] - Advertising and other revenue surged to 2.47 billion yuan, a year-over-year increase of 46.9%, driven by new advertising models and strong growth in artist-related events [7][12] Strategic Initiatives - Tencent Music is enhancing its content ecosystem and interactive community to increase platform value, including hosting major international concerts and introducing interactive community features [8][9] - The company plans to acquire 100% of Ximalaya for $1.26 billion to expand into long audio content, aiming to create a comprehensive entertainment matrix [10][12] Financial Forecast - Revenue projections for 2025-2027 are 32.95 billion yuan, 37.48 billion yuan, and 41.06 billion yuan respectively, with net profit estimates of 10.98 billion yuan, 10.34 billion yuan, and 11.49 billion yuan [11][12] - The adjusted P/E ratios are forecasted to be 30, 24, and 22 for the respective years [12]