Core Insights - The article highlights the growing demand for high-quality consumer goods and diverse consumption scenarios, particularly in the context of Wuhu's private brand all-category lifestyle stores [1][3]. Group 1: Market Performance - Wuhu's private brand lifestyle stores are performing exceptionally well, with the sales of the Three Squirrels Golden Eagle Lifestyle Store exceeding 1.26 million yuan during its opening period, serving around 24,000 families [1][3]. - Notable sales figures include 2,336 units of the star product, Durian, approximately 19.5 tons of fragrant rice, and 2,590 liters of rapeseed oil sold [1]. Group 2: Community Retail Strategy - The community instant retail model is evolving from a "price war" to an "efficiency war," becoming a critical battleground in the retail industry [3]. - Three Squirrels has entered the community retail sector after a year of planning and research, launching its first lifestyle store in June 2023, which achieved over 1 million yuan in sales within three days [3][5]. - The Golden Eagle Lifestyle Store, which opened on November 28, 2023, is strategically positioned as "Wuhu's second kitchen," focusing on a 15-minute community convenience living circle with a new product mix [3][5]. Group 3: Differentiation and Product Offering - Three Squirrels' growth is attributed to its commitment to differentiated development, emphasizing local and citizen-centric retail compared to other large-scale brands [5]. - The lifestyle store offers a one-stop shopping experience for families, providing a range of products from breakfast items to fresh ingredients for dinner, supported by direct sourcing and regional cold chain logistics [5][7]. - The store features over 1,200 selected high-frequency essential items, with more than 90% being private label products, focusing on fresh, high-quality, and cost-effective offerings [7]. Group 4: Future Expansion Plans - Three Squirrels plans to open seven additional standardized stores, including locations in Wuhu and surrounding areas, all centered around a central kitchen for efficient supply chain management [9]. - The company aims to create a new ecological loop that integrates "products + services + scenarios," enhancing consumer experiences in a time of rising consumption [9].