文化赋能产业，潮流空间点亮夜间经济 作为本次活动的重要合作伙伴，光盒世界以其潮玩动漫IP特展和沉浸式体验空间，成为年轻人追捧的"网红打卡地"。市民 凭八景打卡照片即可兑换门票免费入场，体验潮流艺术与科技融合的独特魅力。许多游客表示："没想到华强北不仅有电子 市场，还有这么时尚的文化空间！"每周末的驻场演出、互动展览更是吸引了大批年轻群体，为华强北的夜间经济注入了新 活力。 为进一步激活华强北片区商业活力与文化魅力，8月20日至31日，华强北街道联合光盒世界、华强北步行街景区共同推 出"重温改革历程探寻华强北八景——解锁光盒世界免费之旅"主题活动。活动期间，市民游客通过打卡华强北八景并拍照 留念，即可免费兑换光盒世界门票，吸引了众多市民和游客热情参与。 八景打卡激活城市记忆，市民共享文化盛宴 华强北步行街是国家AAA级景区，作为深圳改革开放的缩影，承载着无数人的奋斗记忆与城市情怀。本次活动以"华强北 八景"为主线，涵盖赛格广场、上海宾馆、华强电子世界、中航夜色、华强北博物馆等标志性景观，通过打卡互动形式，让 市民在行走中重温华强北的发展历程，感受其从电子产业高地迈向科技时尚文化地标的华丽蜕变。 活动期间，许多市 ...

Core Viewpoint - Dongguan's toy industry is transitioning from OEM to ODM and now to OBM, seizing new opportunities in the潮玩 (trendy toys) sector, supported by government initiatives and industry events like the China International Animation and Comic Copyright Protection and Trade Expo [3][4][6]. Group 1: Industry Development - Dongguan was awarded the title of "China's Trendy Toy Capital" in 2023, with 112 large-scale enterprises in the trendy toy sector generating nearly 23.8 billion yuan in revenue, a year-on-year increase of approximately 19% [4]. - The city is home to the largest toy export base in China, producing 25% of global animation derivatives and 85% of the country's trendy toys, with the core area being Shipa Town [4][5]. - The local government plans to allocate 120 million yuan to support the development of the trendy toy and animation industry across four key areas: industrial ecology, market expansion, content creation, and cluster development [3][7]. Group 2: Market Trends and Challenges - The trend of self-owned IP commercialization in the trendy toy sector faces challenges, including the need for a strong fan base and effective market promotion capabilities [8]. - The competition for original IP is intensifying, requiring companies to have robust marketing, channel resources, and capital support for successful IP incubation [8][12]. - Dongguan's toy industry is evolving from OEM to ODM and now to OBM, indicating a shift towards self-owned brands and greater control over product design and pricing [7][12]. Group 3: Government Support and Initiatives - The Dongguan government has integrated the trendy toy economy into its modern industrial system, emphasizing the importance of original design and brand building [6][7]. - A special fund for the trendy toy and animation industry is planned to connect investments across the supply chain and guide financial resources to relevant enterprises [6][7]. - The local government is also providing subsidies for participation in key domestic and international exhibitions and supporting cross-border e-commerce initiatives [7][12]. Group 4: Talent and Infrastructure - Dongguan is enhancing its talent pool by collaborating with educational institutions to train skilled workers in toy design and production [13]. - The city is implementing measures to streamline export processes, reducing customs clearance times and improving efficiency for toy manufacturers [13]. - Companies like Weishi Culture Technology are leveraging these advantages to expand their international sales networks and enhance their global brand presence [13].

证券研究报告 点评报告 2025 年 5 月 20 日 第一创业证券研究所 分析师：郭强 证书编号：S1080524120001 电话：0755-23838533 邮箱：guoqiang@fcsc.com 核[心Ta观bl点e_：Summary] 一、宏观经济组： 事件： 5 月 19 日 10 点国家统计局公布 4 月中国宏观经济数据。 评论： 4 月工业增加值同比实际增长 6.1%，高于 WIND 预期 5.2%，较 3 月回落 1.6 个百分 点，但 1-4 月累计同比为 6.45，仍较去年全年高 0.6 个百分点；4 月社会消费品零 售总额同比名义增长 5.1%，低于 WIND 预期 5.5%，较 3 月回升落 0.8 个百分点，但 1-4 月累计同比为 4.7%，较去年全年高 1.2 个百分点；1-4 月固定资产投资累计同 比增速为 4.0%，低于 WIND 预期 4.3%，较 1-3 月回落 0.2 个百分点，但较去年高 1.0 个百分点。 其中，1-4 月制造业累计同比增速为 8.8%，较 1-3 月回落 0.3 个百分点，但较去年 低 0.4 个百分点；不含电力的基建投资累计同比增速为 5.8 ...