穆斯林市场

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穆斯林市场蓝海:中国企业探索清真认证,AI医疗等新领域成热点
Sou Hu Cai Jing· 2025-08-27 05:06
Core Insights - The Muslim market, with over 2 billion Muslims globally, represents a significant yet underexplored opportunity for Chinese companies [1] - The global Islamic finance market is projected to reach $3.18 trillion by 2024, while the halal food and beverage market was valued at $2.09 trillion in 2021, and the halal cosmetics market is expected to reach $47.7 billion by 2024 [1] - Key regions for the Muslim market include Southeast Asia (Indonesia, Malaysia) and the Middle East (Saudi Arabia, UAE), with Indonesia having approximately 229 million Muslims, making up 86% of its population [1] Consumer Segments - Key consumer segments in the Muslim market include home goods, food, beauty and fashion, and maternal and infant products [2] - Muslim apparel sales, particularly during Ramadan, show significant growth on platforms like TikTok in Southeast Asia [2] - Beauty products, especially lipsticks and foundations, are popular in markets like Malaysia, but products must obtain Halal certification to be sold [2] Infrastructure Opportunities - The infrastructure sector in Muslim countries is thriving, driven by initiatives like Saudi Arabia's "Vision 2030" and Indonesia's new capital project, creating substantial demand [4] - New investment laws, tax incentives, and expedited processes in Middle Eastern countries are designed to attract foreign investment [4] - The engineering boom in these regions is expected to last for 20 to 30 years [4] Challenges for Chinese Companies - Halal certification is a primary challenge for Chinese companies entering the Muslim market, as it ensures compliance with Islamic standards throughout the supply chain [4] - Cultural and legal differences pose additional barriers, with contracts in the Middle East often being unfavorable to contractors, and Chinese companies may struggle with local legal requirements [4] - Missteps, such as using religious elements in branding without proper certification, can lead to legal issues [4] Adaptation Strategies - Chinese companies are actively exploring the Muslim market by establishing halal dining options, supply chains for daily necessities, and prayer spaces to align with local cultural practices [5] - Efforts are being made to obtain Halal certification to meet market entry requirements [5] - The strategic goal for Chinese companies is to find growth opportunities beyond the saturated domestic market by tapping into the high-barrier Muslim market [5]
为20亿人穆斯林市场,连AI医疗都做清真认证了
虎嗅APP· 2025-08-26 13:44
Core Viewpoint - The article highlights the significant untapped potential of the global Muslim market, which encompasses over 2 billion people, and emphasizes the challenges and opportunities for Chinese companies looking to enter this space [4][5][6]. Market Size and Potential - The global Islamic finance market is projected to reach $3.18 trillion by 2024, while the halal food and beverage market was valued at $2.09 trillion in 2021, and the halal cosmetics market is expected to reach $47.7 billion by 2024 [6]. - The Muslim market represents a vast economic opportunity that remains largely unexplored by Chinese enterprises, especially compared to the saturated markets in Europe and the U.S. [7]. Key Markets - Key markets for Chinese companies include Indonesia, Malaysia, Saudi Arabia, and the UAE, with Indonesia having 86% of its population as Muslims, translating to approximately 229 million people [10][11]. - Malaysia, despite its smaller population of 35.98 million, is recognized as a global center for the halal industry, influencing standards and practices [12]. Consumer Trends - Popular consumer categories in these markets include home goods, food, beauty, and maternal and infant products, with Muslim fashion being particularly successful on platforms like TikTok [12][13]. - The peak sales periods for Muslim fashion coincide with significant events like Ramadan, where sales strategies adapt to cultural practices [14][15]. Certification Challenges - Halal certification is a critical requirement for entering the Muslim market, ensuring that products meet specific religious standards throughout the supply chain [25][28]. - The certification process can be complex and varies by country, with some certifications being recognized across multiple nations while others are limited to specific regions [39][40]. Legal and Cultural Barriers - Chinese companies often face legal and cultural challenges when entering Muslim markets, including contract negotiations that differ significantly from domestic practices [44]. - Misunderstandings regarding local laws and cultural practices can lead to significant operational challenges and potential legal issues for companies [45][46]. Infrastructure Opportunities - The construction and infrastructure sectors in Muslim-majority countries are experiencing growth, driven by initiatives like Saudi Arabia's Vision 2030 and Indonesia's new capital project [22][23]. - Emerging sectors such as data centers and technology infrastructure present new opportunities for Chinese enterprises, leveraging their experience in these areas [24]. Conclusion - The interplay of high competition in domestic markets and the allure of the high-barrier Muslim market creates a compelling case for Chinese companies to explore these opportunities [48].
为进穆斯林市场,连AI医疗都要做清真认证了
Hu Xiu· 2025-08-26 09:11
Market Size and Potential - The global Islamic finance market is projected to reach $3.18 trillion by 2024, while the halal food and beverage market was valued at $2.09 trillion in 2021, and the halal cosmetics market is expected to reach $47.7 billion by 2024 [2] - The Muslim market, with over 2 billion people, remains largely untapped by Chinese companies, contrasting with the intense competition faced by these companies in Western markets [2] Challenges and Barriers - Entering the Muslim market involves navigating cultural, religious, and commercial barriers, with many Chinese companies struggling with halal certification and local regulations [3][23] - Issues such as unfamiliarity with local contract laws and the complexities of halal certification processes have led to significant financial losses for Chinese contractors in the Middle East [3][24] Key Markets and Consumer Segments - Key markets for Chinese companies include Indonesia, Malaysia, Saudi Arabia, and the UAE, with a focus on sectors like home goods, food, beauty, and maternal and infant products [4][9] - The demand for Muslim fashion on platforms like TikTok is particularly strong, with peak sales periods around significant events like Ramadan [5][6] Halal Certification Importance - Halal certification is crucial for products that come into contact with skin or are ingested, and the certification process can be lengthy and complex, often taking up to six months [11][17] - The certification not only ensures compliance with religious standards but also signals respect for Muslim culture, which can influence consumer choices [16][18] Emerging Opportunities - The construction sector in Muslim countries is experiencing growth due to initiatives like Saudi Arabia's Vision 2030 and Indonesia's new capital plan, creating demand for infrastructure projects [9] - New technology infrastructure, such as data centers, presents additional opportunities for Chinese companies, leveraging their experience in these areas [9] Cultural and Operational Challenges - Cultural differences, such as local labor practices and religious observances, pose operational challenges for Chinese companies, requiring adaptations in management and logistics [27] - Legal complexities in contract negotiations and compliance with local laws can lead to significant risks for companies unfamiliar with the market [24][25]