封面新闻记者 姚瑞鹏 国内饮料巨头娃哈哈完成权力交接，创始人宗庆后之女宗馥莉正式卸任集团所有管理职务。企查查APP显示，近日杭州娃哈哈集团有限公司发生重要工商 变更，宗馥莉卸任法定代表人、董事长、总经理职务，由许思敏接任。 同时，公司多位主要人员发生变更，王国祥卸任董事、副总经理，包民霞出任董事、财务负责人，寇静出任监事。这场高管更迭并非突如其来。早在今年 10月，已有媒体报道宗馥莉于9月12日向娃哈哈集团正式提交辞职申请，辞去公司法定代表人、董事及董事长等核心职务。 亲近娃哈哈人士向记者表示，11月18日，娃哈哈集团召开2025年销售会议，许思敏曾代表娃哈哈集团发言，但宗馥莉未出现在现场。如今宗馥莉的工作重 心已转移至宏胜饮料集团，但关于宗馥莉后续的工作安排，并未得知明确消息。 | cc.com | 络造有远见的商业传奇 全国企业信用查询系统 | 杭州娃哈哈集团有限公司 | × 查一下 | | 器 应用 ▼ 企业套餐 | | --- | --- | --- | --- | --- | --- | | 自身动态 4096 | 法定代表人、主要成员变更详情 | | | | © 企查查 | | 动态类型 | | ...

Core Viewpoint - The recent leadership changes and brand strategy shifts at Wahaha Group, following the death of founder Zong Qinghou, indicate a significant transformation in the company's direction and operations, particularly under the leadership of his daughter, Zong Fuli [1][6]. Group 1: Leadership Changes - Zong Fuli resigned from her positions as legal representative, director, and chairman of Wahaha Group on September 12, 2023, marking her second resignation, which was approved by the shareholders' meeting and board of directors [1][2]. - Following Zong Fuli's resignation, Xu Simin was appointed as the new general manager of Wahaha Group, leaving the chairman position vacant [1][2]. Group 2: Brand and Trademark Issues - The ownership structure of Wahaha Group complicates the use of the "Wahaha" trademark, requiring unanimous consent from all shareholders for its use, which could hinder Zong Fuli's new company, Hongsheng, from utilizing the trademark [5][6]. - Wahaha Group plans to transition to a new brand, "Wawa Xiaozong," starting from the 2026 sales year, as part of its strategy to resolve historical trademark issues [6][9]. Group 3: Business Operations and Strategy - The distribution network of Wahaha is undergoing significant changes, with reports indicating that the company is terminating relationships with distributors generating less than 3 million yuan in annual sales [9]. - Zong Fuli has implemented a series of reforms aimed at standardizing and digitizing operations, including transferring employee contracts to Hongsheng Group and discontinuing profit-sharing arrangements [9][11]. Group 4: Company Name Changes and Restructuring - Several companies previously associated with Wahaha have been renamed to include "Hongsheng," indicating a shift in branding and operational focus [11][13]. - The Shanghai and Zhejiang Wahaha factories have experienced operational changes, including the potential closure of the Shanghai factory and the transfer of sales rights to companies controlled by Zong Fuli [11][13]. Group 5: Internal Dynamics and Challenges - Internal dynamics within Wahaha Group have been affected by the leadership transition, with reports of key personnel changes and investigations into associates of Zong Fuli [15][16]. - Employees express concerns about the rapid changes and the potential impact on the company's legacy and brand value, highlighting the challenges of establishing a new brand in the fast-moving consumer goods sector [9][16].

Core Viewpoint - Gree Electric Appliances, once a leading player in the air conditioning market, is experiencing a decline in growth and market share, facing intense competition from companies like Xiaomi and Midea [2][8][19]. Group 1: Market Position and Competition - In July, Xiaomi surpassed Gree in online market share for air conditioners, with Xiaomi at 16.71% and Gree at 15.22% [2]. - Gree's market capitalization has dropped significantly, losing over 20 billion yuan, and currently stands at just over 230 billion yuan, ranking third among white goods leaders [4][5]. - The air conditioning market is becoming increasingly competitive, with Midea and Haier also posing significant challenges to Gree [7][19]. Group 2: Financial Performance - Gree's revenue for the first half of the year decreased by 2.46% compared to the previous year, while net profit increased by 1.95% [13]. - The company's cash flow from operating activities saw a substantial increase of 453.06% [13]. - Gree's air conditioning business, which accounts for nearly 80% of its revenue, reported a negative growth of 5.09% [14][44]. Group 3: Strategic Challenges - Gree's reluctance to engage in price wars has resulted in a higher average selling price for its air conditioners, but this strategy has led to a decline in market share, now around 18% [21][24]. - The company's traditional dealer system is becoming a hindrance in adapting to the changing sales landscape dominated by online channels [29][34]. - Gree's overseas business remains weak, contributing only about 15% to its main revenue, compared to over 40% for its competitors [46]. Group 4: Future Outlook - Gree's new brand initiative, "Dong Mingzhu Health Home," aims to diversify its product offerings beyond air conditioning, but its effectiveness remains uncertain [50][51]. - The company faces a significant challenge in maintaining its market position as competitors like Xiaomi rapidly expand their market presence [15][18]. - Despite a stable profit margin and cash flow, Gree's low valuation of 7 times earnings reflects investor skepticism about its future growth prospects [72].